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Strategy ExecutionStrategy Execution
The Discipline of GettingThe Discipline of Getting
Things DoneThings Done
2visit: www.studyMarketing.org
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RedefiningRedefining
Strategy ExecutionStrategy Execution
4visit: www.studyMarketing.org
Execution is a discipline, andExecution is a discipline, and
integral part to strategyintegral part to strategy
No worthwhile strategy can be planned
without taking it into account the
organization’s ability to execute it
5visit: www.studyMarketing.org
Execution is the major job of theExecution is the major job of the
business leaderbusiness leader
Execution requires a comprehensive understanding
of a business, its people and its environment – and
the leader is only person in a position to achieve that
understanding
Only the leader can make execution happen, through
his/her deep personal involvement in the substance
and even the details of execution
6visit: www.studyMarketing.org
Execution must be a core elementExecution must be a core element
of an organization’s cultureof an organization’s culture
Execution has to be embedded in the reward systems
and in the norms of behavior that everyone practices.
7visit: www.studyMarketing.org
ThreeThree
Building Blocks ofBuilding Blocks of
ExecutionExecution
8visit: www.studyMarketing.org
Building Block OneBuilding Block One: The Leader’s Seven: The Leader’s Seven
Essential BehaviorsEssential Behaviors
Building Block Two:Building Block Two: Creating ExecutionCreating Execution
CultureCulture
Building Block ThreeBuilding Block Three: The Job No: The Job No
Leader Should Delegate – Having theLeader Should Delegate – Having the
Right People in the Right PlaceRight People in the Right Place
9visit: www.studyMarketing.org
Building Block OneBuilding Block One::
The Leader’s SevenThe Leader’s Seven
Essential BehaviorsEssential Behaviors
1. Know Your People and Business.1. Know Your People and Business.
Leaders have to live their business. In companies
that don’t execute, the leaders are usually out of
touch with the day-to-day realities
10visit: www.studyMarketing.org
Building Block OneBuilding Block One::
The Leader’s SevenThe Leader’s Seven
Essential BehaviorsEssential Behaviors
2. Insist on Realism2. Insist on Realism
• Realism is the heart of execution, but many
organizations are full of people who are trying to avoid
or shade reality
• Start by being realistic yourself. Then make sure
realism is the goal of all dialogues in the organization
11visit: www.studyMarketing.org
Building Block OneBuilding Block One::
The Leader’s SevenThe Leader’s Seven
Essential BehaviorsEssential Behaviors
3. Set Clear Goals and Priorities3. Set Clear Goals and Priorities
• Leaders who execute focus on a very few clear
priorities that everyone can grasp
• Focusing on three of four priorities will produce the
best results for the resources at hand
visit: www.studyMarketing.org
12visit: www.studyMarketing.org
Building Block OneBuilding Block One::
The Leader’s SevenThe Leader’s Seven
Essential BehaviorsEssential Behaviors
4. Follow Through4. Follow Through
• Clear, simple goals don’t mean much if nobody
takes them seriously
• The failure to follow through is widespread in
business, and a major cause of poor execution
13visit: www.studyMarketing.org
Building Block OneBuilding Block One::
The Leader’s SevenThe Leader’s Seven
Essential BehaviorsEssential Behaviors
5. Reward the Doers5. Reward the Doers
• If you want people to produce specific results, you
reward them accordingly.
• This fact seem so obvious, yet many corporation do
such a poor job of linking rewards to performance
that there’s little correlation at all
14visit: www.studyMarketing.org
Building Block OneBuilding Block One::
The Leader’s SevenThe Leader’s Seven
Essential BehaviorsEssential Behaviors
6. Expand People’s Capabilities via Coaching6. Expand People’s Capabilities via Coaching
• As a leader, you’ve acquired a lot of knowledge and
experience – even wisdom – along the way. Your job is
passing it on the next generation of leaders.
• This is how you expand the capabilities of everyone else
in your organization, collectively and individually.
visit: www.studyMarketing.org
15visit: www.studyMarketing.org
Building Block OneBuilding Block One::
The Leader’s SevenThe Leader’s Seven
Essential BehaviorsEssential Behaviors
7. Know Yourself7. Know Yourself
Without emotional fortitude, you can’t be honest
with yourself, deal honestly with business and
organizational realities, or give people forthright
assessments.
visit: www.studyMarketing.org
16visit: www.studyMarketing.org
Building Block Two:Building Block Two:
Creating ExecutionCreating Execution
CultureCulture
The basic premise
is simple:
Culture change
gets real when your
aim is execution.
17visit: www.studyMarketing.org
Building Block Two:Building Block Two:
Creating ExecutionCreating Execution
CultureCulture
You don’t need a lot of
complex theory or
employee surveys to
use this approach.
You just need to
change people’s
behavior so that they
produce results.
18visit: www.studyMarketing.org
Building Block Two:Building Block Two:
Creating ExecutionCreating Execution
CultureCulture
First, you tell people clearly
what results you’re looking for.
19visit: www.studyMarketing.org
Building Block Two:Building Block Two:
Creating ExecutionCreating Execution
CultureCulture
Then discuss how to get those
results, as a key element of the
coaching process.
20visit: www.studyMarketing.org
Building Block Two:Building Block Two:
Creating ExecutionCreating Execution
CultureCulture
Then you reward people for producing the
results. If they come up short, you provide
additional coaching, withdraw rewards, give
other jobs, or let them go.
When you do these things consistently,
you create a culture of getting things
done!
21visit: www.studyMarketing.org
Building Block ThreeBuilding Block Three::
The Job No LeaderThe Job No Leader
Should Delegate –Should Delegate –
Having the RightHaving the Right
People in the RightPeople in the Right
PlacePlace
Why the Right
People Aren’t in
the Right Jobs?
22visit: www.studyMarketing.org
• The leaders may not know enough
about the people they’re
appointing
• The leaders may pick people with
whom they’re comfortable
(psychological comfort), rather
than others who have better skills
for the job
• The leaders may not have the
courage to discriminate strong and
weak performers and take the
necessary actions.
23visit: www.studyMarketing.org
The leaders aren’t
personally committed to
the people process and
deeply engaged in it !!
24visit: www.studyMarketing.org
The execution-
oriented leader
devoted an
inordinate amount of
time and emotional
energy to hiring,
providing the right
experiences for, and
developing leaders.
25visit: www.studyMarketing.org
Core Process ofCore Process of
ExecutionExecution
26visit: www.studyMarketing.org
Strategy ProcessStrategy Process
People ProcessPeople Process
Operational ProcessOperational Process
Core Process of ExecutionCore Process of Execution
27visit: www.studyMarketing.org
StrategyStrategy
ProcessProcess
Defines where
a business
wants to go
28visit: www.studyMarketing.org
• What is the assessment of the external environment?
• How well do you understand the existing customers
and markets?
• What are the critical issues facing the business?
• What is the best way to grow business profitably?
• Can the business execute the strategy?
• What are the important milestones for executing the
plan?
A strong strategic plan must address the followingA strong strategic plan must address the following
questions:questions:
29visit: www.studyMarketing.org
Strategy Execution ReviewStrategy Execution Review
QuestionsQuestions
• How strong is the organizational
capability to execute the strategy?
• Is the plan scattered or sharply
focused?
• Are the linkages with people and
operations clear?
30visit: www.studyMarketing.org
PeoplePeople
ProcessProcess
Defines who’s
going to get it
there
31visit: www.studyMarketing.org
A robust people process
provides a powerful framework
for determining the
organization’s talent needs over
time, and for planning action
that will meet those needs.
32visit: www.studyMarketing.org
Robust People Process based on theRobust People Process based on the
following building blocks:following building blocks:
• Linking to strategic plan and business
results
• Developing the leadership pipeline though
continuous improvement, succession depth,
and reducing retention risk
• Deciding what to do about non-performers
33visit: www.studyMarketing.org
OperationOperation
ProcessProcess
provides the
path for those
people.
34visit: www.studyMarketing.org
A robust operation process
focuses on an operating
plan that links strategy and
people to results.
35visit: www.studyMarketing.org
Operating plan includes the
programs your business is
going to complete within one
year to reach the desired levels
of such objectives as earnings,
sales, margins, and cash flow.
36visit: www.studyMarketing.org
Source of Reference:
Larry Bossidy and Ram Charan, Execution : The
Discipline of Getting Things Done, Crown Business
Publication

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Strategy execution (pp tminimizer)

  • 1. 1visit: www.studyMarketing.org Strategy ExecutionStrategy Execution The Discipline of GettingThe Discipline of Getting Things DoneThings Done
  • 2. 2visit: www.studyMarketing.org You can download this presentation at: www.studyMarketing.org If you find this presentation useful, please consider telling others about our site ((www.studyMarketing.org)
  • 4. 4visit: www.studyMarketing.org Execution is a discipline, andExecution is a discipline, and integral part to strategyintegral part to strategy No worthwhile strategy can be planned without taking it into account the organization’s ability to execute it
  • 5. 5visit: www.studyMarketing.org Execution is the major job of theExecution is the major job of the business leaderbusiness leader Execution requires a comprehensive understanding of a business, its people and its environment – and the leader is only person in a position to achieve that understanding Only the leader can make execution happen, through his/her deep personal involvement in the substance and even the details of execution
  • 6. 6visit: www.studyMarketing.org Execution must be a core elementExecution must be a core element of an organization’s cultureof an organization’s culture Execution has to be embedded in the reward systems and in the norms of behavior that everyone practices.
  • 7. 7visit: www.studyMarketing.org ThreeThree Building Blocks ofBuilding Blocks of ExecutionExecution
  • 8. 8visit: www.studyMarketing.org Building Block OneBuilding Block One: The Leader’s Seven: The Leader’s Seven Essential BehaviorsEssential Behaviors Building Block Two:Building Block Two: Creating ExecutionCreating Execution CultureCulture Building Block ThreeBuilding Block Three: The Job No: The Job No Leader Should Delegate – Having theLeader Should Delegate – Having the Right People in the Right PlaceRight People in the Right Place
  • 9. 9visit: www.studyMarketing.org Building Block OneBuilding Block One:: The Leader’s SevenThe Leader’s Seven Essential BehaviorsEssential Behaviors 1. Know Your People and Business.1. Know Your People and Business. Leaders have to live their business. In companies that don’t execute, the leaders are usually out of touch with the day-to-day realities
  • 10. 10visit: www.studyMarketing.org Building Block OneBuilding Block One:: The Leader’s SevenThe Leader’s Seven Essential BehaviorsEssential Behaviors 2. Insist on Realism2. Insist on Realism • Realism is the heart of execution, but many organizations are full of people who are trying to avoid or shade reality • Start by being realistic yourself. Then make sure realism is the goal of all dialogues in the organization
  • 11. 11visit: www.studyMarketing.org Building Block OneBuilding Block One:: The Leader’s SevenThe Leader’s Seven Essential BehaviorsEssential Behaviors 3. Set Clear Goals and Priorities3. Set Clear Goals and Priorities • Leaders who execute focus on a very few clear priorities that everyone can grasp • Focusing on three of four priorities will produce the best results for the resources at hand visit: www.studyMarketing.org
  • 12. 12visit: www.studyMarketing.org Building Block OneBuilding Block One:: The Leader’s SevenThe Leader’s Seven Essential BehaviorsEssential Behaviors 4. Follow Through4. Follow Through • Clear, simple goals don’t mean much if nobody takes them seriously • The failure to follow through is widespread in business, and a major cause of poor execution
  • 13. 13visit: www.studyMarketing.org Building Block OneBuilding Block One:: The Leader’s SevenThe Leader’s Seven Essential BehaviorsEssential Behaviors 5. Reward the Doers5. Reward the Doers • If you want people to produce specific results, you reward them accordingly. • This fact seem so obvious, yet many corporation do such a poor job of linking rewards to performance that there’s little correlation at all
  • 14. 14visit: www.studyMarketing.org Building Block OneBuilding Block One:: The Leader’s SevenThe Leader’s Seven Essential BehaviorsEssential Behaviors 6. Expand People’s Capabilities via Coaching6. Expand People’s Capabilities via Coaching • As a leader, you’ve acquired a lot of knowledge and experience – even wisdom – along the way. Your job is passing it on the next generation of leaders. • This is how you expand the capabilities of everyone else in your organization, collectively and individually. visit: www.studyMarketing.org
  • 15. 15visit: www.studyMarketing.org Building Block OneBuilding Block One:: The Leader’s SevenThe Leader’s Seven Essential BehaviorsEssential Behaviors 7. Know Yourself7. Know Yourself Without emotional fortitude, you can’t be honest with yourself, deal honestly with business and organizational realities, or give people forthright assessments. visit: www.studyMarketing.org
  • 16. 16visit: www.studyMarketing.org Building Block Two:Building Block Two: Creating ExecutionCreating Execution CultureCulture The basic premise is simple: Culture change gets real when your aim is execution.
  • 17. 17visit: www.studyMarketing.org Building Block Two:Building Block Two: Creating ExecutionCreating Execution CultureCulture You don’t need a lot of complex theory or employee surveys to use this approach. You just need to change people’s behavior so that they produce results.
  • 18. 18visit: www.studyMarketing.org Building Block Two:Building Block Two: Creating ExecutionCreating Execution CultureCulture First, you tell people clearly what results you’re looking for.
  • 19. 19visit: www.studyMarketing.org Building Block Two:Building Block Two: Creating ExecutionCreating Execution CultureCulture Then discuss how to get those results, as a key element of the coaching process.
  • 20. 20visit: www.studyMarketing.org Building Block Two:Building Block Two: Creating ExecutionCreating Execution CultureCulture Then you reward people for producing the results. If they come up short, you provide additional coaching, withdraw rewards, give other jobs, or let them go. When you do these things consistently, you create a culture of getting things done!
  • 21. 21visit: www.studyMarketing.org Building Block ThreeBuilding Block Three:: The Job No LeaderThe Job No Leader Should Delegate –Should Delegate – Having the RightHaving the Right People in the RightPeople in the Right PlacePlace Why the Right People Aren’t in the Right Jobs?
  • 22. 22visit: www.studyMarketing.org • The leaders may not know enough about the people they’re appointing • The leaders may pick people with whom they’re comfortable (psychological comfort), rather than others who have better skills for the job • The leaders may not have the courage to discriminate strong and weak performers and take the necessary actions.
  • 23. 23visit: www.studyMarketing.org The leaders aren’t personally committed to the people process and deeply engaged in it !!
  • 24. 24visit: www.studyMarketing.org The execution- oriented leader devoted an inordinate amount of time and emotional energy to hiring, providing the right experiences for, and developing leaders.
  • 25. 25visit: www.studyMarketing.org Core Process ofCore Process of ExecutionExecution
  • 26. 26visit: www.studyMarketing.org Strategy ProcessStrategy Process People ProcessPeople Process Operational ProcessOperational Process Core Process of ExecutionCore Process of Execution
  • 28. 28visit: www.studyMarketing.org • What is the assessment of the external environment? • How well do you understand the existing customers and markets? • What are the critical issues facing the business? • What is the best way to grow business profitably? • Can the business execute the strategy? • What are the important milestones for executing the plan? A strong strategic plan must address the followingA strong strategic plan must address the following questions:questions:
  • 29. 29visit: www.studyMarketing.org Strategy Execution ReviewStrategy Execution Review QuestionsQuestions • How strong is the organizational capability to execute the strategy? • Is the plan scattered or sharply focused? • Are the linkages with people and operations clear?
  • 31. 31visit: www.studyMarketing.org A robust people process provides a powerful framework for determining the organization’s talent needs over time, and for planning action that will meet those needs.
  • 32. 32visit: www.studyMarketing.org Robust People Process based on theRobust People Process based on the following building blocks:following building blocks: • Linking to strategic plan and business results • Developing the leadership pipeline though continuous improvement, succession depth, and reducing retention risk • Deciding what to do about non-performers
  • 34. 34visit: www.studyMarketing.org A robust operation process focuses on an operating plan that links strategy and people to results.
  • 35. 35visit: www.studyMarketing.org Operating plan includes the programs your business is going to complete within one year to reach the desired levels of such objectives as earnings, sales, margins, and cash flow.
  • 36. 36visit: www.studyMarketing.org Source of Reference: Larry Bossidy and Ram Charan, Execution : The Discipline of Getting Things Done, Crown Business Publication