1. Agility in the New Economy Partner opportunities Transform your business with SQL Azure

2. Agenda This presentation is about taking advantage of the changing economy with SQL Azure. Our agenda is: Economic, business, and technology trends How to leverage SQL Azure for success Why Microsoft? 2

4. Customers are focusing resources on core value-add activities vs. non-strategic

5. Technology is shifting from information technology to business technology

6. Customers face increased competition as businesses fight for wallet share

7. Customers are looking for agility to stay competitive as well as find ways to compete in new areas.

8. Technology becomes invisible, erasing infrastructure complexity and making innovation democratic

9. Customers are trying to do more with less resources.

10. Customers are leveraging existing strategic IP and technology to expand customer reach.

11. Globalization and “a-la-carte” consumption of IT provides opportunities for expansion“Technology will be invisible and completely embedded in the business ” Forrester: Three Mega Business Trends will Reshape the Tech Sector, November, 2008

13. New database deployment is proliferating, creating management challenges.

14. Data integration becomes more complex , business data needs more demanding.

15. Database-as-a-service brings a low cost option.

16. Database-as-a-service eliminates capacity issues, backup, recovery, and upgrades.

17. Data-base-as-a-service allows database applications to be consumed as an “a-la-carte” point solution.“The cost of RDBMS software has increased by 18% or more per year in recent years, putting further pressure on enterprises to look for alternate solutions.” Database-as-a-service explodes on the scene, Forrester, Noel Yuhanna, July 31, 2008 “By 2012, the dominant model for delivering technology to end-user companies will be through services.” Forrester: Three Mega Business Trends will Reshape the Tech Sector, November, 2008

18. Defining Cloud ComputingIn a cloud services model nearly everything can be converted to a “service.” “Forrester believes that this will be a game-changing, disruptive shift for some enterprise clients — and perhaps even the overall outsourcing industry” 1 (1) Forrester: Market Overview Of Current Cloud Service Offerings From Global IT Providers, Paul Roehrig, June 9 2009 Cloud is a game-changer Forrester Definition1 Cloud services are based on a level of standardization for technology components Standardized IT-based capability Most cloud services models charge by actual use of the resources Consumption billing Scalability and resilience are key design components of cloud services Scalable Many cloud services use a standard Web browser to control demand and implement services Web-based accessibility and flexibility 5

19. Pay for access,not ownership Sharing computing power among multiple tenants Improve time-to-market Instantscale-upandscale-down Benefits of Cloud ComputingThe cloud provides agility, scalability, and lowers implementation barriers 6

20. How is Cloud different?Cloud vs. traditional hosting solutions 7 Cloud Hosting Considerations Datacenter “Cloud” Location Dedicated Shared Infrastructure Opex Capex / Opex Business model Elastic By Server Growth Third Party 3rd Party / Self Management

22. Location isn’t nearly as important as security measures.

23. As a rule, most security breaches now originate from within an organization.

24. “Your” security can’t be as good as ours.

25. Data is regularly stored offsite as a matter of practice.

26. We can’t lose control of our customer data. “Concerns about security are overblown. What we have found is that SaaS providers actually offer better data security and better application reliability than in-house operations, because the data centers are up to date with security management and have built-in redundancy." Beth Enslow, Aberdeen, SaaS Apps Gaining Ground as Implementation, ROI Concerns Dwindle: CRM Buyer

27. Cloud is here to stayThe cloud whips up a storm to enable software delivered as a service! 9 The cloud whips up a storm. November 19, 2008, Peter Whitehead, Financial Times. The implications are potentially vast, with the easy availability of cheaper, bigger applications opening up new sources of computing power to businesses Data Center Overload June 8, 2009, Tom Vanderbilt As data centers increasingly become the nerve centers of business and society — even the storehouses of our fleeting cultural memory — the demand for bigger and better ones increases: there is a growing need to produce the most computing power per square foot at the lowest possible cost in energy and resources. Inside the head of Obama’s CIO March 5, 2009, Ben Worthen “I’m all about the cloud computing notion,” he said. “I look at my lifestyle, and I want access to information wherever I am.” He added that “I am killing projects that don’t investigate software as a service first.” VivekKundra, CIO Obama Administration

28. Top Uses For Cloud ComputingData management commands 32% in cloud computing Source: The 451 Group 10

30. By 2012 will be 25%of all new IT spend

31. 15% – 25% adoption today

32. 25% – 45% adoption by 2012Global Cloud IT spend (US$ B) Source: IDC eXchange, "IT Cloud Services User Survey, pt.1: Crossing the Chasm,” Sept. 29, 2008, and "IT Cloud Services Forecast – 2008, 2012: A Key Driver of New Growth,” Oct 8, 2008. 11

34. How can I monetize a new offering quickly and in a scalable way?

35. How can I take advantage of my existing IP to bring in more revenue?

36. Cloud enables partners to focus on the core application, make the infrastructure invisible

37. Cloud enables “first mover” advantage by reducing time to build and deploy market.

38. Monetize apps as a service to increase margins and find new sources of revenue “Invisible IT will make clever use of technology as the source of differentiation.” Forrester: Three Mega Business Trends will Reshape the Tech Sector, November, 2008

39. Agenda This presentation is about taking advantage of the changing economy with SQL Azure. Our agenda is: Economic, business, and technology trends How to leverage SQL Azure for success Why Microsoft? 13

41. Self managing, self healing

42. Automatic failover

43. Multi-tenant

44. Low friction provisioning

45. Pay as you consume

46. Business Ready SLA14

48. Build new applications quickly without burden on customers’ IT.

50. Find new sources of revenue by selling point solutions from existing IP

51. Increase segment reach by providing a lower cost , pay-per-use offering

52. Make money before you spend money…lower cost of entry!

53. Shorten your time to market and focus on core via zero infrastructure!

55. Leverage existing application, development efforts, and skill-sets to take advantage and monetize existing IP.

56. Migrate SQL applications to SQL Azure with familiar tools and painless deployment.

58. Eliminates complexity and speeds time to market.

59. Reduces or eliminates infrastructure costs to allow software provider to focus its resources on the core application.

61. Familiar technologies Windows Azure + SQL Azure allow for painless migration and virtualization of existing applications.

62. Scalability, reliability, and load balanced, replicated data centers provide performance on demand

64. Windows Azure Platform PricingPay-as-you-consume pricing Business Edition Bandwidth Web Edition Per database/month $9.99/month Up to 1 GB DB space Up to 10 Query Hrs Per database/month $99.99/month Up to 10 GB DB space Up to 100 Query Hrs Per GB transferred $0.10 GB Ingress $0.15 GB Egress 20 Bandwidth Messages Per transaction $0.15/100k Per GB transferred $0.10 GB Ingress $0.15 GB Egress Storage Bandwidth Compute Per GB stored and transactions $0.15 GB/month $0.01/10k storage transaction Per GB transferred $0.10 GB Ingress $0.15 GB Egress Per service hour $0.12/hour

66. Common development model

67. Integrated management

68. Public/private cloud portability

69. Security framework

70. SQL Azure BI

71. Geo investments

72. Legacy app migration

73. Enhanced compliance

74. SQL Azure data hub

75. Commercial launch

76. Geo location

77. Inter-role communication

78. Variable VM sizesFuture CY 10 PDC ‘09

79. SQL Azure Roadmap MIX ‘09 TechEd WWPC Migration PDC Mar 09 May 09 Jul 09 Nov 09 Sep 09 Apr 09 Jun 09 Aug 09 Oct 09 SDS Invitation CTP Azure Invitation CTP Commercial Availability (V1) Internal Adoption Azure Invitation CTP Commercial Availability (V1) SDS Invitation CTP SDS Invitation CTP – On-board invitation-only customers + some current Azure Invitation CTP – On-board early adopters onto the Azure platform Commercial Availability with Windows Azure in 2009 http://msdn.microsoft.com/en-us/sqlserver/dataservices/default.aspx

81. Partner bills for solution + SQL Azure fees

82. Partner pays Microsoft for SQL Azure fees

83. Partner receives 4-5% discount

84. Partner builds solution with SQL Azure

85. Partner bills customer only for partner application (excluding SQL Azure fees)

91. Your familiar and trusted environment in the cloud to simplify your transition and leverage your existing skills

92. The largest network of partners and infrastructure and support to help you succeed

95. 10B MSN page views/month

96. 30B Live ID authentications/month

97. 240B Messenger messages/month

98. $500 million per data center

99. 10,000 servers/monthWe’re running scale services now We’re building to run your services 27

100. Microsoft provides the power of choiceIt is not an all or nothing proposition Choose which models are right for your business: on premise, hosted, cloud Deploy your solution anywhere with same tools, infrastructure, and data solution Re-use your existing intellectual property and know-how across all platforms Deployment models 28

102. Use familiar tools such as Visual Studio

103. Built on standards and web protocols such as REST & SOAP

105. Mix & match services based on the needs of your application

106. Extensible portfolio of proven applications:

107. Windows

108. Office Live

109. SharePoint

111. Platform spans mobile, client, server & cloud

112. Technical depth from proven technologiesValue from Software+Services Strong Ecosystem of Developers, Applications, & Partners 29

114. My data is not protected unless it’s at my location

115. As a rule, most security breaches now originate from within an organization.

116. “Your” security can’t be as good as ours.

117. Data is regularly stored offsite as a matter of practice.

118. We can’t lose control of our customer data. “Concerns about security are overblown. What we have found is that SaaS providers actually offer better data security and better application reliability than in-house operations, because the data centers are up to date with security management and have built-in redundancy." Beth Enslow, Aberdeen, SaaS Apps Gaining Ground as Implementation, ROI Concerns Dwindle: CRM Buyer 30

120. Your storage requests willbe processed successfully

121. All runningroles will be continuously monitored

122. If role is unhealthy, we will detect and initiate corrective state

123. Your service is connected and reachable via web

124. Internet facing roles will have external connectivity

125. Database is connected to the internet gateway

126. Availability monitoring every 5-minute interval

127. .NET Service Bus endpoint willhave external connectivity

128. Message operation requests willbe processed successfullyRole instance monitoring and restart Compute connectivity Database availability Storage availability Serviceavailability >99.95% >99.9% >99.9% Automated Systems Management >99.9% 31

129. The partner ecosystemWindows Azure Platform Partners The most comprehensive ecosystem of partners to leverage success with SQL Azure!

131. Sign up for the upcoming SQL Azure CTP (August 2009) here

132. Get more information about SQL Azure here including the latest news, feature developments and Whitepapers.

133. Read the SQL Azure FAQs here

134. Learn about SQL Azure from the community (forums, blogs ) here

136. On premise Hosted Azure How are Windows Azure different?Windows Azure provide flexibility based on actual resources needed 35 Estimate what you need and pay a fixed “rental” fee. Cost Pay only for what you consume Capital expenditure Requires IT resources to set up and maintain hardware and software Requires some IT resources to set up and maintain software Maintenance Requires no IT resources to maintain You own some software and / or lease some software Software You consume software as part of package. You own license On-premise servers, networks, storage + hardware for backup and scaling Basic infrastructure is hosted. May require additional hardware for backup and scaling. All hardware and software is provided as a service. Hardware Companies using traditional hosting must choose carefully when they decide how many servers to rent: too few and they could lose customers, too many and they could pay for resources they don't need. Cloud hosting allows flexibility based on the resources that they actually need.

137. Why SQL Azure?Same application, same database from on premise to cloud 36 On premise Hosted SQL Azure Dedicated database that scales to the limits of the hosted resource config. Dedicated database that scales to the limits of on-premise resources Scalability Unlimited, automatic scaling to handle bursts Requires IT resources to set up and maintain hardware and software Requires additional resources above basic hosting configurations Self managing, self healing with automatic failure detection, failover, Availability Single-tenant applications developed for on premise. Single tenant applications are hosted off-premise Multi tenant applications architected as a service or point solutions Tenancy Database needs to be architected, deployed, and maintained Database needs to be provisioned in the hosted configuration Provisioning Low friction provisioning – no setup required “Lease” the database storage and compute capacity you think you require Invest in hardware and database software up front as capital expense Pay as you consume – “make money before you spend money” Payment model

139. 100% of API surface area

141. Resource governance @ machine

143. Resource governance @ VM

145. Friction-free scale

146. Self-provisioning

148. Resource governance @ DB

149. Security @ DB/Virtual ServerShared Low “Friction”/Control High SQL Azure V1 targets scenarios that live in the lower left quadrant