2. Who is Citizen Media?
A multi-service digital media agency helping companies and their brands
harness the unlimited power of social media to connect and engage with
customers and prospects.

3. Citizen Media creates for you……
•
An immediate and measurable way for you to directly connect with customers and prospects
•
A company that resonates authenticity, knowledge, and accessibility
•
A two-way conversation between you and the world.
•
An Increase in brand awareness and loyalty.
•
Greater ROI
Bottom line...MORE PROFIT!

4. S trategy
Impl
ry emen
co ve t
D is
HOW WE Do IT
asure Activ
Me Camp aign ate

5. Phase 1: DISCOVERY
During the Discovery Phase, our program planning team conducts the Social Scrub:
a comprehensive, unparalleled look into your brand’s current online presence.
•
What’s your online reputation?
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Who’s talking about you? Who’s not? Why?
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How ‘socially active’ are you? More importantly, how ‘socially active’ are your employees?
•
Why should the online community be interested in your brand?
...we also uncover your competitors’ online presence to develop a plan to make you BETTER, FASTER,
AND MORE CONVERSANT than they are.

6. Phase 2: STRATEGY
Following the Discovery Phase, Citizen Media analyzes the results of the Social Scrub, along with
your company’s objectives, target audience, and ambition level, to craft a personalized Social
Strategy utilizing the best tools and tactics to reach your goals.
Strategy and all associated tactics are directly aligned with the business objectives and
measurement strategy, and with the needs of the audience, throughout the process.

7. Phase 3: IMPLEMENTATION
Citizen Media brings together our program planning, content, and technical teams to build the framework on
which to hang our multi-faceted social media efforts based on the Social Strategy. These efforts incorporate a
dynamic mix of:
Foundation Bricks Mortor
Web Site (2.0 & 3.0) Microblogs Joined Communities
Mobile Apps Social Networks Created Communities
Micro Sites B2B Networks
Blogs Niche Networks
Forums Bookmarks
Wikis Widgets Video
Feeds Podcasts
Online Video Presentations
Pictures

8. OUR SYNERGISTIC APPROACH
Citizen Media stays ahead of the
Social Media curve by constantly
evaluating the application and use of
established and emerging
applications

9. Phase 4: ACTIVATION
After Implementation, Citizen Media builds your brand across the social spectrum and actively begins a dialogue
with your target audience and prospects.
We leverage tools and tactics such as Facebook, Twitter, blogger outreach, events, communities, and mobile
applications, and direct the:
Conversation
Content
Continuity
Context
Audience growth compounds from sharing and disseminating relevant, timely information. All the while, Citizen
Media supports the training of your community managers and employees so they can contribute, spread
dialogue, and aid efforts.

10. Phase 5: CAMPAIGNING
After your company is socially established and integrated, Citizen Media crafts
Strategic Campaigns designed to energize customer advocates, sustain momentum,
and generate buzz. Strategic Campaigns are implemented via:
Twitter Enabled Ads
Crowd Sourcing
Social Overlays
Friend to Friend
Interactive Ads
Video Ads
Community Poll

11. Phase 6: MEASUREMENT
At the core of Citizen Media is an extensive infrastructure for capturing and analyzing data
generated by our social marketing efforts.
Easily track our progress and see what’s working, and what’s not. By analyzing traffic flow,
campaigns can be quickly adjusted to stay relevant in an ever-evolving virtual world.
Measurement in real time allows you to maximize ROI. Make necessary changes in real time to

12. your brand
your brand
your brand
ur brand
your brand
your brand
BETTER
THE RESULT MARKETING
R.O.I.