What is media?

citizenbay
simply does it
.what is media?.
Friday, 13 April 2012

citizenbay
simply does it
.medium.
.from the latin medius.
.medius means middle .
2

citizenbay
simply does it
.medium.
.middle.
.like a bridge.
.when I started in the media industry
I talked about media being a bridge
over which brand messages travel
to reach the consumer.
3

citizenbay
simply does it
.how quaint.
.yet the bridge analogy could still work as long
as it is viewed as a bridge of interaction
between people and brands.
4

citizenbay
simply does it
.media as
conveyance.
now we are in the realms of vehicle and process
5

citizenbay
simply does it
.time for a
dictionary.
.the children s dictionary in the picture didn t have a
deﬁnition of media .
.words selected for this 1960s dictionary were
those that resonated within the
child s world back then.
6

citizenbay
simply does it
.next step.
.dictionary online.
.because surely we are now
clear on what media is?.
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citizenbay
simply does it
.medium.
.plural: media or mediums.
.a method or way of expressing something.
8

citizenbay
simply does it
.expression.
.a demonstration of how you feel and think.
.a method or way of expressing something.
9

citizenbay
simply does it
.expression.
.this still feels one way.
.I am searching for a deﬁnition that embraces a
more connected, shared and equal experience
between person and brand.
10

citizenbay
simply does it
.off to twitter.
.I thought I would ask some of the top media
agencies for their deﬁnitions of media
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citizenbay
simply does it
I asked what is media to
some media agencies:
.@mecideas (3581), @mecglobal (137),
@mindshare_uk(1722), @mindshareinvent (4074),
@mediacomuk(2495), @mediacomglobal(3197),
@umlondon(2431), @groupmworldwide (3390).
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citizenbay
simply does it
.no reply.
:-(
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citizenbay
simply does it
.next step.
.the twitterati.
.i asked the same question of 13 people with whom
I interact on Twitter.
.with a total of 171,511 followers, all 13
provided their answers to what is media .
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citizenbay
simply does it
.here are their answers.
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citizenbay
simply does it
.that which transmits content.
Hugh MacLeod
@gapingvoid
16

citizenbay
simply does it
.depends in which context.
.the media = broadcasters & publishers.
.media-any medium by which content is published.
Katy Lindemann
@katylindemann
17

citizenbay
simply does it
.the method by which organisations
communicate with people, for most
organisations that s via a brand.
.everything beyond that is just individual facets of the
singular godhead.
Karl Guard
@karlguard
18

citizenbay
simply does it
.i talk about mass media as a
communications means to
reach large audiences.
Tomi Ahonen
@tomiahonen
19

citizenbay
simply does it
.anything that can carry a message
and/or content.
Simon Andrews
@addictivemobile
20

citizenbay
simply does it
.I m thinking a modern take on
bridge again.
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citizenbay
simply does it
.I asked.
22
So is media just a
bridge or pipe, or can it
inﬂuence both content
and the perception of
content?.

citizenbay
simply does it
.the medium is the message.
.until it isn t.
Hugh MacLeod
@gapingvoid
(with a little help from McLuhan)
23

citizenbay
simply does it
.vehicles for the creation, curation,
transportation, dissemination and archival
of information.
JP Rangaswami
@jobsworth
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citizenbay
simply does it
.it s the things between us, vehicles for
knowledge.
John v Willshire
@willsh
25

citizenbay
simply does it
.so vehicle.
.not bridge.
.there is a dynamism, energy, momentum of the
vehicle that conveys something more than a
bridge.
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citizenbay
simply does it
.media conveys information: they mediate.
.not to be confused with mediums,
who mediate between the living and the dead.
Gauti Sigthorsson
@conceptbin
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citizenbay
simply does it
.nominative plural of the word medium.
.medium: anything that connects two (or
more) minds across space and time.
Faris Yakob
@faris
28

citizenbay
simply does it
.joining the dots
of human behaviour.
.media involves the understanding of human
patterns, foibles, fears, desires.
29

citizenbay
simply does it
MEDIA:
.Meaningful Engagement Done In
Appreciation.
Jon Davey
@2020socialmedia
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citizenbay
simply does it
.one-on-one.
.one-with-many?.
.media as experience with individuals or with
communities?.
31

citizenbay
simply does it
.the main means of communication
regarded collectively.
Jonathan MacDonald
@jmacdonald
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citizenbay
simply does it
the social currency of our time.
David Armano
@armano
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citizenbay
simply does it
.how we organise.
David Cushman
@davidcushman
34

citizenbay
simply does it
.one thing is for sure.
35

citizenbay
simply does it
.media is not.
.buying or selling
of space.
.media owner is deﬁned by more than their sales.
.client often deﬁne media agency as space buyers.
36

citizenbay
simply does it
.media is not.
.paid.
.owned.
.earned.
.these are terms that puts media into more silos.
37

citizenbay
simply does it
.media is.
.part channel.
.part storyteller.
.part space & time.
.part behaviour.
.part process.
.part sensory.
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citizenbay
simply does it
.media is one or
more channels.
.whichever channel, it is the experience of those
channels that make each of them meaningful.
39

citizenbay
simply does it
.media is
a story shaper.
.once upon a time, media was treated as a means
to tell (push) stories.
.now media helps the story ebb and ﬂow, change
directions and evolve
40

citizenbay
simply does it
.media shapes
space and time.
.the canals of France & UK were once their most
important medium, unifying the territories into a
single market.
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citizenbay
simply does it
.media is an
understanding
of human behaviour.
.with an aim to positively contribute
to the human experience.
42

citizenbay
simply does it
.media is
a process.
.it is the application of that knowledge into
repeatedly meaningful experiences, collaborations
and behaviours.
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citizenbay
simply does it
.media is a
sensory experience.
.sonic bias of the village storyteller.
.visual bias instigated by Gutenberg.
.sensory experience of smartphones.
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citizenbay
simply does it
.this is just a
work in progess.
.this is not aiming to be
THE deﬁnition of media .
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citizenbay
simply does it
.your own deﬁnitions
are welcome too!
.just drop me a tweet.
@citizenbay
#whatismedia
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citizenbay
simply does it
.some brilliant people
have shared
their deﬁnitions.
.big thanks to you all!.
.added thanks to Dr. Gauti Sigthorsson
for his improvements to my initial draft.
47

citizenbay
simply does it
.thanks for
your time.
paul bay
@citizenbay
paul@citizenbay.net
www.citizenbay.net
48

What is media?

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