The document summarizes the strategies used by Carmel McNaught and the eLearning Service at the Chinese University of Hong Kong to embed blended learning at their research-intensive university. The six key strategies discussed are: 1) revamping eLearning platforms, 2) providing a range of support services, 3) hosting seminars and workshops, 4) supporting courseware development, 5) promoting eLearning, and 6) researching new strategies and technologies. Data is presented on course website usage, online teaching quality, and digital literacy among students and teachers to evaluate the outcomes and impact of these institutional eLearning strategies.