This is a TOP 10 list with commentary from @socialmktgfella. The full version can be viewed here » http://slidesha.re/MjgJ7z ========================= The success or failure of your online marketing and social media strategy rests in correct execution. And while we may have some success despite obvious mistakes, or when flying by the seat of our pants, we have to ask what are we leaving on the table. These small missing factors have a huge impact on the value and return from any campaign. How could we get more for roughly the same effort? What mistakes are leading to false proclamation that social can't work in your business, industry, or field? It's time for a second set of eyes and input. This session will highlight real world examples of social media usage that failed to connect the dots, and will provide minor adjustments that would have resulted in exponential results. Follow @kmullett for more fun examples of daily marketing mistakes.

1. Hans Gerwitz – fail stamp
With commentary by Andre Bourque
@socialmktgfella
SOCIAL MEDIA FAILURES
AND HOW TO AVOID THEM – TOP 10
@kmullett San Francisco #AllFacebookConf

2. HOW ABOUT SOME CUDDLE TIME FIRST?
Social media me monsters send “me
messages” like dm’s and Facebook messages
right after connecting.
Kevin doesn't just go straight to "liking," "following,"
and "promoting" after a brief social interlude. He's
not that "easy" and you shouldn't be either. Social
channels are about relationship building first, sale
second. - Andre Bourque
@kmullett San Francisco #AllFacebookConf

3. We do things to compromise our privacy all the
time. Business cards, phone listings, mail, all
without vetting who is seeing our information. So
you in the flashy pink Explorer, don’t use
privacy as an excuse to not participate.
- Andre Bourque
@kmullett San Francisco #AllFacebookConf

4. WHAT DO CUSTOMERS PREFER?
Kevin explains, selecting "some" social channels
and not others is tantamount to not answering
certain phone lines. It's not about our
preferences anymore, it's about our
customer's. - Andre Bourque
Which phone line will
you be ignoring today?
Tools to find
your audience:
@kmullett San Francisco #AllFacebookConf

5. BUT I DON’T WANT TO MIX BUSINESS…
Please tell me all
about how you
don’t want to mix
business with
See #3--it's not pleasure while I
about "you." - watch you get
Andre Bourque
hammered at this
trade show or
conference.
Fear or
Opportunity?
@kmullett San Francisco #AllFacebookConf

6. THE RALLY’S FOURSQUARE INCIDENT
If you're going to play in the social space, use
that same space to collect your feedback. You
wouldn't sell a bag of chips at one store, only to
redirect a product return or complaint to
another store across town, right? - Andre
Bourque
This IS a company
contact page.
Is this how your company would handle a complaint?
@kmullett San Francisco #AllFacebookConf

7. WHY DON’T THEY LIKE US?
If you want to dance, you have to let people know
you’re available and that they will have a good
time. You can’t expect people to “LIKE” you if you
don’t tell them you want to be liked and what is in
it for them to do so. - Andre Bourque
• Are we clear with our message?
• Is design or action most important?
• What is our call to action?
• What is in it for ME?
• Icons are notifications, not calls to action.
@kmullett San Francisco #AllFacebookConf

8. To get social attention, give social attention. Don't
be cheap and leave one lone doughnut with the
mysterious pink icing on it that no one wants. Who
ate the others Kev? - Andre Bourque
How many of you who desire
article comments, amplification
of your social posts, and
professional recommendations
take the time to provide them?
ME, ME, AND ME
@kmullett San Francisco #AllFacebookConf

9. The amusing part is to realize
how many marketing
approvals this went through
en route to the final
billboard. Know the
technology and how it's
used. - Andre Bourque
The real failure of QR Code
usage: nonstrategic, uncreative, and
untested implementation.
QR CODE FAILURES
@kmullett San Francisco #AllFacebookConf

10. While social media is free to
use, it is not free to do. Weigh
time and attention against
opportunity and return. It is
also not a task you complete!
Don't just go out there socially wailing
around. Have a strategy, goals, and a purpose.
Much like work, exercise, and a late-night
phone call to your ex. - Andre Bourque
FREE TO USE, NOT DO
@kmullett San Francisco #AllFacebookConf

11. The value of social channels is the opportunity,
to connect in a sincere fashion. Seize it, or don't
use it at all. Customers know the difference
(see "Feast On" #5, as an example of what not
to do). - Andre Bourque
Avoid failure.
Humanize your
message, Encourage
conversation, Listen
first, Promote Less.
H.E.L.P PHILOSOPHY
@kmullett Like the top 10? See the full presentation here.