Don't have any content to put online? Make some. How can we create compelling marketing materials to reach people when budgets are tight? This brand new presentation empowers you with the ideas, tools, and techniques you need to create audio, video, photography, and other images for your online marketing initiatives. Subjects covered: Audio: Podcasting, webcasting/webinars, including quick mobile methods. Video: Streaming events from your phone, screen capture for instructional videos, shooting and light editing of videos, Google+ Hangouts and Hangouts On-Air. Images: Creating calls to action and graphics for page production, plus tips for infographics. Photography: Sourcing stock, micostock, and shooting photography with various tools.

1. cirrusabs.com
twitter.com/cirrusabs
facebook.com/cirrusabs
youtube.com/user/cirrusabs
linkedin.com/companies/cirrus-abs
Audio,Video,andImageryforOnlineMarketing //KevinMullett

2. kevinmullett.com
twitter.com/kmullett
facebook.com/kevinmullett
linkedin.com/in/kevinmullett
justgoogle“kevin mullett”
directorof product development
Audio,Video,andImageryforOnlineMarketing //KevinMullett

3. // wecan’tcover itall ina day…
High level
Reference source
Conceptual
Collaborative
Thought provoking
And a gentle nudge to do more
@kmullett // #FWAVI

4. // whycareaboutaudio, video, & imagery?
Garner more attention in your current
noise filled communities and expand
your reach into new ones.
@kmullett // #FWAVI

5. // typesof copyright(andimplications!)
@kmullett // #FWAVI
• public domain
• creative commons
• fair use
• exceptions
• stock
- royalty-free
- rights managed
I’m not a lawyer, but my Spidey sense is tingling!

6. // copyright: whocanyoutrust?
@kmullett // #FWAVI
Mr. X didn’t
create the
image, so he
cannot set
rights.

7. // checkingthevalidityof copyrightclaim
@kmullett // #FWAVI
It’s on me to
check!

8. // exifviewingandimagesearchtools
@kmullett // #FWAVI
What’s behind the digital curtain?

9. // theimageusecovenant
Thou shalt not simply do a Google
search, to find ones images, nor
right clicketh on an image one
likes and call it a day.
In Search of Stock Photography
My 49 Stock Photography Sites Mega List
@kmullett // #FWAVI

10. // audiorecordingoptions
Choose the right tool
@kmullett // #FWAVI
smartphone
or tablet
shotgun mic
webcam
digital recorder
mic input capable
pro usb
condenser
mic
Skype
recording
software

11. // audiopodcastingtools
Podcasting made simple
@kmullett // #FWAVI

12. // audioeditingtools
I need to bleep this bleeping thing
@kmullett // #FWAVI

13. // webinars
Setting up for a webinar
@kmullett // #FWAVI
tablet for notes
webcam/mic
digital recorder
remote presenter
smartphone
glass of water
(off camera)
$

14. // getover procrastinationandfear
Start with the record, edit, and post
methods to help alleviate the fear
of messing up.
@kmullett // #FWAVI

15. // desktopvideoediting/capturetools
Shoot, edit, post
@kmullett // #FWAVI
$

16. // screencapturefor…
Quicker & more personal instruction
@kmullett // #FWAVI
$

17. // whereshouldwepostour videos
Where ever there is an audience, if…
@kmullett // #FWAVI
$
$
yoursite.com

18. // wait, whatkindof camera…
“The best camera is the one that’s
with you.”~ Chase Jarvis
@kmullett // #FWAVI

19. // other reasonsfor postingmultipleplaces
Visible to the audience and the search engines
@kmullett // #FWAVI
create video sitemaps

20. // preparefor posting
Be prepared. Be efficient.
• Title (episode/show name)
• Description
• Keywords and tags
• Links to supporting articles
• Names of those in the video
@kmullett // #FWAVI

21. // desktopvideotoolsfor streaming
Go live and stream your knowledge
@kmullett // #FWAVI

22. // real timevideo, community, & archived
Worth a serious look
@kmullett // #FWAVI

23. // moremiscellaneousvideotools
And this isn’t all
@kmullett // #FWAVI

24. // mobilevideotools
Streaming/Live & Capture + community tools
@kmullett // #FWAVI

25. All this tech won’t mean much if you’re
not solving their problem or at least a
bit entertaining.
@kmullett // #FWAVI
// …butwhatisthestory?
storyboard ideas
plan for B-roll
create intros/outros

26. Events, interviews, office life, behind
the scenes, in progress, and
manufacturing step by step videos are
a few to consider.
@kmullett // #FWAVI
// of courseyouhavea story

27. // graphics? images? charts?
What should I make?
@kmullett // #FWAVI

28. // ideasfor Facebook
Informative, conversational, less promotional
@kmullett // #FWAVI
Quality over quantity

29. // doesitconveythemessage?
A combination of multiple techniques
@kmullett // #FWAVI
screenshot
glow paint brush on tablet
adobe photoshop

30. // infographics & charts
I want me some of that action
@kmullett // #FWAVI

31. // cloud/webimagerytools
Photoshop is not required…
@kmullett // #FWAVI

32. // desktopimagerytools
Tools aid in creativity, they don’t provide it…
@kmullett // #FWAVI

33. // mobileimagerytools
Mobile image apps (too many to list iOS/Android/etc)
@kmullett // #FWAVI

34. // imagery– andevenmore
We are not even considering things like
Google Chrome extensions and Adobe AIR.
@kmullett // #FWAVI

35. What kind of photography do you like,
and do you know why you like it?
Let’s try a little experiment.
@kmullett // #FWAVI
// typesof photography& whywelikethem

36. // your smartphonevsa dslr
Can you even tell the
difference at sizes
typically used for
online marketing?
@kmullett // #FWAVI

37. // mobilevsdslr atheader imagesize
@kmullett // #FWAVI

38. // sizingimages
Sizing impacts quality, experience, and SEO!
@kmullett // #FWAVI
h
w
600KB
or
60KB

39. // thoushall counttothree
The rule of thirds and groups of
three. Learn it. Know it. Live it.
@kmullett // #FWAVI

40. // memes& textover imageshow& why
What is the goal?
@kmullett // #FWAVI
fixed link

41. // photostrips, grids, andbooths
Tell a story…
@kmullett // #FWAVI

42. // panoramic
Go big and show off!
@kmullett // #FWAVI

43. // evenmorespecialized
Unique things grab attention
@kmullett // #FWAVI
$

44. // social media sizingchart
All the x’s and y’s right here
@kmullett // #FWAVI
Download the whole graphic
Download our Twitter Header Template

45. kevinmullett.com
twitter.com/kmullett
facebook.com/kevinmullett
linkedin.com/in/kevinmullett
justgoogle“kevin mullett”
directorof product development
cirrusabs.com
twitter.com/cirrusabs
facebook.com/cirrusabs
youtube.com/user/cirrusabs
linkedin.com/companies/cirrus-abs
Audio,Video,andImageryforOnlineMarketing //KevinMullett