1. Project Halfway
Marketing : Dave S. Buenviaje
Product Managers : Helen D. Manalili
Adeline A. Guinto
March 26, 2010
2. Product Brief
•What is Project Halfway?
FamilyTies Variant
w/ no Free Phone
in the Philippines
FEATURES
Bayan • UNLIMITED IDD
Overseas Calls to 1 Bayan number
Subscriber
Filipino Unlimited
(Philippines) (Philippines)
Calling
• No Metered Rates
• No Hidden Charges
• No Internet Service
Needed
• Fixed monthly fee
• Clear connection
3. Commercial Name
• Bayan FamilyTies Best Value will be the commercial name
of the variant of Bayan FamilyTies intended for existing Bayan
subscribers.
• The FT variant with bundled landline will be called regular FT.
4. Target Market
– USA
– Japan
– UK
– COE *
– OFWs & Migrants these locations.
– Segment: Budget conscious users that are not happy with PPC, Internet calling, VOIP
and similar international calling alternatives to IDD
– Key Market: Relatives of EXISTING BAYAN SUBSCRIBERS
– * COE – S&E to follow; Open to other markets using similar currencies.
5. Product Promise
1) UNLIMITED Calls
to a nominated Bayan
number in the Philippines
2) Easy activation
3) No Internet Connection
Needed
4) At a fraction of the
cost of a regular Bayan
FamilyTies subscription
5) Savings of up to 98% on
IDD Calls to the
Philippines
6. How does it work?
Abroad
Bayan Network
(Nominated existing
bayanPHONE
or bayan PHONE
extra line)
7. Pricing
Country MRR Activation Fee
USA $24.99 $10.00
Japan ¥3000 ¥1000
UK £14.99 £10.00
Other Territories Follows Follows
US$ Rates US$ Rates
(HK, NZ, AU, KR)
Continental Europe Soon
• For Direct Sales only
• Billed monthly
8. Savings
• Versus a typical IDD usage of 30 mins per week This could save the customer up to 98% on bills!
SKYPE Rates
Cost/Month @
FT Halfway Savings %
60mins/week
Landline $0.228 $54.72 $24.99 $29.73 54%
Mobile $0.286 $68.64 $24.99 $43.65 64%
Verizon IDD and Cards (USA)
Landline $4.230 $1,015.20 $24.99 $990.21 98%
Mobile $4.280 $1,027.20 $24.99 $1,002.21 98%
KDDI Rates (Japan) from a mobile phone
Landline ¥220 $52,800.00 ¥3,000 ¥49,800 94%
Mobile ¥220 $52,800.00 ¥3,000 ¥49,800 94%
9. Communication Plan: the Message
1. Adverts targeting OFs
Highlights:
• Price and Savings
• No Internet Service Needed
2. Adverts targeting OF relatives
(Existing Bayan Subscribers)
Highlights:
• Tell your relatives abroad that they can enjoy UNLIMITED calls
to your Bayan line
• No extra charges on your part
10. (cont.)… Communication Plan: Execution
Flyers and ads targeting OFs
• Web Support
• Flyers
2. Adverts targeting OF relatives
(Existing Bayan Subscribers)
Highlights:
• Tell your relatives abroad that they can enjoy UNLIMITED calls
to your Bayan line
• No extra charges on your part
11. Concepts of Promo Materials
• Flyers
• Inserts
• Web
• Online
• Video*
• Local
Events
$1/Day
“Low Hello/Save Up” “Metro” “$1/Day”
12. Magkano nga ba
ang gastos ko sa
Message to customers isang buwan sa 20
minutes lang na
tawag sa „Pinas
araw-araw?
UNLIMITED CALLS at a FIXED RATE
Sa Bayan FamilyTies Puwede ka nang mangumusta sa
„Pinas kahit araw-araw pa – kahit anung oras, kahit gaano
katagal!
Malaking tipid kumpara sa de-metrong tawag – hindi pa
kailangan ng computer o anumang pre-paid cards.
Per Sa Bayan
Minute sa 20 mins use FamilyTies
SAVINGS
IDD ng in 30 days - Unlimited
iba* Calls
Regular IDD $1.9 $1,140.00 $24.99 $1,115
Internet Call $0.3 $174.00 $24.99 $149
Prepaid Cards (600
- $50.00 $24.99 $25
mins)
13. Other Info
1. Website: www.bayanfamilyties.com
2. Dedicated TM/CS team - 24/7
3. Contact Persons:
Marketing:
Dave S. Buenviaje
Intl Services
449-4631 / 0916-5799990
dsbuenviaje@bayan.com.ph
Product Managers :
Helen D. Manalili - 4971954
Adeline A. Guinto - 4688731
21. ICMS Parameters
S&E Codes – Japan
Rate
Classification S&E Code Short Description
(Vat Inc.)
YPH01 Halfway Activation Fee BPE - DU (YEN)
¥ 1,000.00
YPH02 Halfway Activation Fee BPE - Reseller (YEN)
¥ 1,000.00
Activation Fee
YPH04 Halfway Activation Fee BP - DU (YEN)
¥ 1,000.00
YPH05 Halfway Activation Fee BP - Reseller (YEN)
¥ 1,000.00
YPH03 Halfway MRR BPE - DU (YEN)
¥ 3,000.00
MRR
YPH06 Halfway MRR BP - DU (YEN)
¥ 3,000.00
22. ICMS Parameters
S&E Codes – UK
S&E Rate
Classification Short Description
Code (Vat Inc.)
LPH01 Halfway Activation Fee BPE - DU (GBP) £ 10.00
Halfway Activation Fee BPE - Reseller
LPH02 £ 10.00
(GBP)
Activtaion Fee
LPH04 Halfway Activation Fee BP - DU (GBP) £ 10.00
Halfway Activation Fee BP - Reseller
LPH05 £ 10.00
(GBP)
LPH03 Halfway MRR BPE - DU (GBP) £ 14.99
MRR
LPH06 Halfway MRR BP - DU (GBP) £ 14.99
23. ICMS Parameters
S&E Codes - US
Rate
Classification S&E Code Short Description
(Vat Inc.)
UPH01 Halfway Activation Fee BPE - DU (USD) $10.00
UPH02 Halfway Activation Fee BPE - Reseller (USD) $10.00
Activation Fee
UPH04 Halfway Activation Fee BP - DU (USD) $10.00
UPH05 Halfway Activation Fee BP - Reseller (USD) $10.00
UPH03 Halfway MRR BPE - DU (USD) $24.99
MRR
UPH06 Halfway MRR BP - DU (USD) $24.99
24. Process – New Install
Prepayment - NIHP
Plant
BGlobal BAC Billing BAC
Ops
RSO SGR FAS BB5 ENJ
• Indicates • Generates • Uploads • Requests • Assigns
DID # and Account & MDN (DID for Rate MDN (DID
nominated NIHP SO #) in ICMS Cell #) and
existing S&Es (OTC
Philippine + MRR)
Bayan
subscriber
25. Process – New Install
Prepayment - NIHP cont…
Plant
ICMS Billing Closeout Closeout
Ops
AWP BB3 DID CBK XCO
• Automatically • Checks • Activates • Conducts • Closes
stages SO to
BB3 upon
S&Es and DID and loopback SO
prepayment cycle points to test
posting code nominated
Philippine
Bayan
subscriber
26. Process – New Install
Postpayment - NIHS
Plant
BGlobal BAC Billing BAC
Ops
RSO SGR FAS BB5 ENJ
• Indicates • Generates • Uploads • Requests • Assigns
DID # and Account & MDN (DID for Rate MDN (DID
nominated NIHS SO #) in ICMS Cell #) and
existing S&Es (OTC
Philippine + MRR)
Bayan
subscriber
27. Process – New Install
Postpayment - NIHS cont…
Plant
Billing Closeout Closeout
Ops
BB3 DID CBK XCO
• Checks • Activates • Conducts • Closes SO
S&Es and DID and loopback
cycle code points to test
nominated
Philippine
Bayan
subscriber
28. Default Memo - NI
Memo Type : HN
BEGIN INSTR
Inbound DID #:
Inbound Translation String :
DID Provider :
Philippine subscriber – Bayan #:
Payment Facility :
MRR:
OTC:
Promo/Program :
Halfway subscriber contact # :
Account Specialist :
Business Manager :
Agent name:
Special Instructions :
END INSTR
29. Process - Aftersales
Change Phil. Subscriber
Create CPHS SO
Reasons for change
no processing fee, if Phil. Subscriber :
o with pending trouble report
o is in PD status (CUSPD or FINPD)
30. Process - Aftersales
Change Phil. Subscriber
Reasons for change
with processing fee
o all reasons except those mentioned in
the previous slide, S&E is overridable
S&E Code Japan UK US
HRUPF ¥ 276.36 £1.92 $ 3.19
31. Process - Aftersales
Change Phil. Bayan Subs - CPHS
Subscriber GPPC Plant Ops Plant Ops
SGR DID XCO
• Requests • Generates • Points DID • Closes SO
change of CPHS SO to the new
Phil Bayan • Tags Phil Bayan
subscriber processing subscriber
fee if
applicable
32. Default Memo - CPHS
Memo Type : HP
Inbound DID :
Translation String :
Old Philippine Subscriber – Bayan Tel.# :
New Philippine Subscriber – Bayan Tel.# :
Reason for change :
Special Instructions :
34. Process - Aftersales
Conversion/Upgrade to Family Ties
a. Nominate new beneficiary
PD Halfway account
o PD reason code : 333
“Convert to Family Ties”
Create NI SO, follow Family Ties process
(re-use DID of Halfway)
35. Process - Aftersales
Conversion/Upgrade to Family Ties
b. Retain Philippine Bayan subscriber
PD Halfway account
o PD reason code : 333
“Convert to Family Ties”
36. Process - Aftersales
Conversion/Upgrade to Family Ties
Update interactively Philippine Bayan subs
to retag from Consumer/Regional to BGlobal
• customer class/type/subtype
• ISIC code
• region ID
• cycle code
• billing address
• account name (if BP, change to benefactor‟s name)
37. Process - Aftersales
Conversion/Upgrade to Family Ties
Create UFTS SO
• change SAG code
• outdate existing MRR
• indate FT MRR
• deactivate long distance access
• re-use DID of Halfway
38. Process - Aftersales
Conversion/Upgrade to Family
Ties - UFTS
Plant Plant
GPPC GPPC
Ops Ops
SGR DID XCO
• Updates Phil • Generates • Reactivates • Closes SO
Bayan subs UFTS SO DID and
profile points to
interactively Philippine
Bayan
subscriber
39. Default Memo - UFTS
Memo Type : HU
Inbound DID :
Translation String :
Type of Request :
40. Process - Aftersales
Change DID
if subs transferred area with different
area code
migration due to change in DID provider
41. Process - Aftersales
Change DID - MDID
Plant Plant Plant
Subs/BM GPPC Billing GPPC
Ops Ops Ops
SGR FAS BB5 GCS DID XCO
• Subs •Conducts •Uploads •Requests •Assigns •Deactivates •Closes SO
requests account new DID # for rate cell MDN (DID old DID
change in validation #) •Activates
DID via •Generates new DID
phone in or MDID SO and points
• BM to
requests nominated
change in Phil Bayan
DID due to subs
migration
42. Default Memo - MDID
Memo Type : HW
Old Inbound DID/Translation String :
New Inbound DID/Translation String :
Old DID Provider :
New DID Provider :
Reason for change:
43. Process - Aftersales
Additional DID
provides existing subs with additional DID
but will be pointed to the same Bayan #
this applies to subs who lives in Tokyo,
needs additional DID outside Tokyo
44. Process - Aftersales
Additional DID - ADID
Plant Plant
BM GPPC
Ops Ops
SGR DID XCO
• Requests • Generates • Activates • Closes SO
additional ADID SO DID and
DID points to the
same
nominated
Phil Bayan
subs
45. Default Memo – ADID
Memo Type : to follow
Existing Inbound DID :
Additional Inbound DID :
Philippine subscriber – Bayan #:
Requested by :
Special Instructions:
46. Process - Aftersales
S&E Correction - MSEC
Subs/CSR GPPC GPPC
SGR XCO
• Subs complains • Generates • Closes SO
incorrect MRR MSEC SO
or • Outdate or
• CSR found indate
incorrect S&E necessary S&Es
47. Process – Aftersales
PD Reversal - NIRV
Follow standard PD Reversal matrix and approval
GPPC Billing Collection Collection Plant Ops Plant Ops
SGR BB3 CR PEX DID XCO
• Checks • Checks • Approves • Updates • Reactivates • Closes SO
account if S&Es and PD reversal account DID and
valid for PD cycle code credit event points to
reversal Phil Bayan
• If valid, subs
create NIRV
SO
48. Default Memo - NIRV
Memo Type - to follow
BEGIN INSTR
Reason for PD Reversal :
Original Inbound DID #:
Original Inbound Translation String :
DID Provider :
Philippine subscriber – Bayan #:
Payment details :
Halfway subscriber contact # :
Special Instructions :
END INSTR
49. Process - Aftersales
Customer-Initiated PD - PDS
Subs GPPC Plant Ops Collection Collection
SGR DID PEX XCO
• Requests • Conducts • Deactivates • Updates • Closes SO
PD via validation DID account
email or (if phone in) credit event
phone in • Generates
PDS SO
• Tag
appropriate
PD reason
code
50. Process - Aftersales
Finance-Initiated PD - PACM
ICMS Plant Ops Plant Ops
SGR DID XCO
• Auto generation • Deactivates DID • Closes SO
of PACM SO
• Auto update
account credit
event
51. Credit Events
Follow standard Collection Timeline
RVA - Day 40
no outgoing call
not be able to call Phil Bayan subs
can still be reconnected upon payment
of required amount
52. Credit Events
FINTD - Day 45
same with RVA
FINPD - Day 75
line is permanently disconnected
no outgoing call
to request PD Reversal to be reactivated
53. Fault Management
Subs complains via phone in – Can‟t Call
Phil. Bayan subs
• High and Dry
• HOOL
• Hears RVA
• Cut-off
• Wrong Station Answer
• Busy
• Noisy
54. Fault Management
CSR conducts initial isolation
• checks account status both Halfway and Phil
Bayan accounts (RVA, TD, PD)
• checks if with open SO or fault ticket
• if problem is on Phil Bayan subs, follow
standard fault ticket process for BP/BPE
• if no problem on Phil Bayan subs,
generate fault ticket
o Fault Code : SNFT
stage path : FGR -> AGN -> CFT
55. Fault Management
SNOC to isolate problem and change
Fault Code, if necessary
• PNFT
• problem is with other carrier
• stage path : FGR -> AGN -> CFT
• IGFT
• C5CM / iTopia problem
• Toll Switch problem
• stage path : FGR -> AGN -> CFT
58. Phil Bayan Subscriber
• The following SOs for Phil Bayan
subs should pass DID stage to point
DID # to the new Bayan #
• CTNS
stage path : SGR -> DID -> AA -> AAC
• WCL2
stage path : SGR -> DID -> XCO
59. Phil Bayan Subscriber
• CLSN
stage path : SGR -> DID -> AA -> xWD -> XCO
• CSR to check alert code, before
processing the request to identify if
account is Phil Bayan subs of Halfway
subs.
alert code : PHAFB
Halfway Philippine Subscriber
60. Phil Bayan Subscriber
• If CTNS, CLSN or WCL2 do not pass
DID stage
o DID # will not be pointed to the new
Bayan #
o Halfway account will not be able to call
Philippine Bayan subscriber
o CSR to create SSS fault ticket to point
DID to the new Bayan #
