The relationship between social media and press relations is red hot. Companies and PR agencies all over the world are having problems setting policies regarding engaging social media. Should your company be worried if the CEO puts a new resume on LinkedIn? PR is a social world.

7. • Leveraging LinkedIn
• Tackling Twitter
• Friending Facebook
• What to Do When You Get
Coverage

9. http://blgs.it/linkedin-pubcon

12. • Adding your skills to your profile
• Join group discussions
• Follow related companies for each skill

14. Make sure they are as complete as possible

15. Make sure they are as complete as possible

16. Coordinate with people
before they make
changes to their profiles
(especially around new
hires & departures)

18. http://blgs.it/linkedin-pubcon2

20. http://blgs.it/linkedin-pubcon3

22. http://printmediacentr.com/2011/06/how-to-sell-on-twitter-without-pissing-off-your-followers/

23. Make sure you have the Twitter handles
for the people you are targeting

24. http://blgs.it/twitter-pubcon

28. http://muckrack.com or @muckrack

29. http://blgs.it/twitter-pubcon2

30. @helpareporter

31. @profnet

34. Google is the
most powerful
media outlet in
the world
http://blgs.it/twitter-pubcon3

40. They can learn a lot about you as well!

43. The more coverage the piece gets – the better for
you (use your Internet marketing skills & treat it
like it’s a page on your own site)
• Tweet/Share/Tumbl
• Paid Traffic
• Build Links to it...
The author will be more willing to talk to you
next time (let them know)

45. Your website (as seen in)
Auto-responders
Email Signatures
Newsletters
Twitter, Facebook, LinkedIn, Google +, etc
Social Profiles (i.e. Twitter backgrounds, Facebook Photo Strip, etc.)

46. Stay in touch – be their friend
Feed them information
Give them other sources (when you’re not right for the story)
Help them promote their other stuff
Social Media makes all of the above much
easier & effective....