Your website can “work for you” as an effective sales pipeline. Learn the marketing fundamentals of how to make your site into more than just an attractive brochure. Christine Green is a marketing strategist who specializes in Website Effectiveness and Social Media Optimization for small businesses. Find out more at http://www.christinegreen.com/
27. Marketing Guru Seth Godin, says: “The purpose of the site is to tell a story or to generate some sort of action. And if the user notices the site, not the story, you've lost.”
33. Content Expert, Byron White states: “ The secret to content marketing is great writers. If you hire great writers you will grow your sales at an accelerated rate. If you hire lousy writers, you’ll remain stagnant with content that simply does not connect with readers or search engines.”