1 billion gamers are set to join the market in the next 10 years. They will be getting more and more mobile and especially in the emerging markets. Wouldn't it be great if we could tap into the 3 billion hours per week invested gaming, as an opportunity to make our applications more engaging. This talk is an introduction to 'Gamification' a term that describes using game dynamics order to drive participation.

1. Engagement
through
Gamification
Chris McClelland
#DevDays 2010
@chrismcclelland
http://www.eclipticlabs.com

2. Gamification
integrating game dynamics into your site,
service, community, content or campaign, in
order to drive participation
Engagement
the action of occupying, attracting or
involving someoneʼs attention

3. We donʼt do games!
or do we?

4. GROUPNOS
TECHNOLOGIES LTD.

5. GROUPNOS
TECHNOLOGIES LTD.

6. Why use
Game Mechanics
in your Apps?

7. rewards
status
achievement
respect
altruism
self expression
competitiveness

8. Points
Reward, Status, Achievement, Competition

11. Mayors of Starbucks Now Get Discounts
Nationwide with Foursquare

12. Work Reward Result
6 mins
7 mins 25%
http://faculty.chicagobooth.edu/christopher.hsee/vita/papers/mediummaximization.pdf

13. Work Reward Points Result
6 mins 60pts
7 mins 100pts 50%
http://faculty.chicagobooth.edu/christopher.hsee/vita/papers/mediummaximization.pdf

14. Leaderboards
Competition, Status, Achievement

17. Levels
Status, Achievement, Competition

19. Challenges
Achievement, Reward, Status, Competition

20. Nike+

22. Badges
Gowalla Foursquare

23. Music

24. Location Based Search

25. Fitness

26. Charity

27. Education

28. Finances

29. Gamification
of your apps

30. Achievements
Track your progress in games, earn rewards and improve your OpenFeint Score!
Leaderboards
Arcade style high scores, compare your scores to the OpenFeint community. How do you stack up?
Challenges
Play head to head with your OpenFeint Friends! Track your challenge history and test your skills.
Connect with Friends
Use Facebook or Twitter to connect with your friends on OpenFeint! We all love a little friendly competition right?
http://www.openfeint.com/

31. http://plusplus.com/

32. http://www.scoreloop.com/

33. It's Where You Play
Location Aware Leaderboards
Facebook Integration
Customized to match your game's look and feel
Revenue Share
Cross Promotion
Share/create leaderboards

34. 1. Simple Integration
2. Complete Customization & Seamless White Labeling
3. Challenges
4. Leaderboards
5. Achievements
6. Developer Support
7. Cross-Promotion & Social Network Integration
www.crystalsdk.com

35. • Highscores • Unity Support
• Geolocation • Cloud Storage
• Awards • Easy integration
• Friends • Cross promotion
• Persistent profiles • Twitter integration
• Free • Facebook integration
http://developer.agon-online.com/

36. Game Center
Invite Friends
Matchmaking
Leaderboards
Achievements

37. http://www.exitgames.com/

38. http://www.smartfoxserver.com/

39. Where is this going?

42. “make it as easy to save the world in
real-life as it is in online games”
Jane McGonigal

44. http://futurestates.tv/episodes/play

45. http://ardrone.parrot.com/

46. Stranger Than Fiction
Points for brushing teeth
Credit for eating corn fakes
10 achievement points for reducing
traffic
Credit for work
Kid get’s straight A’s on report card
with get 2000 points in turn obama
admin will give you 5000 points for
being good parents.
Jesse Schell
http://g4tv.com/videos/44277/dice-2010-
design-outside-the-box-presentation/

47. Thank you!
Questions?
Chris McClelland
#DevDays 2010
@chrismcclelland
http://www.eclipticlabs.com