Big Data: Big Numbers Bigger Questions, A presentation at Big Data Week

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This is a presentation by Simon Spyer from Conduit at the London Big Data Week. Conduit are Data Value Architects. We transform business through the application of data. Find out more at www.conduitltd.com and @UkConduit.

Business News & Politik

Big Data:
Big numbers, Bigger questions
© Conduit Marketing Ltd www.conduitltd.com
@UkConduit

Who are you?
© Conduit Marketing Ltd www.conduitltd.com
@UkConduit

Big Data for Business
3© Conduit Marketing Ltd www.conduitltd.com
@UkConduit

Knowing customers is
a basic business
principle
© Conduit Marketing Ltd www.conduitltd.com
@UkConduit

And a basic marketing principle
“The aim of marketing is to know and
understand the customer so well the product
or service fits him and sells itself.”
© Conduit Marketing Ltd www.conduitltd.com
@UkConduit

Big data is everywhere
© Conduit Marketing Ltd www.conduitltd.com
@UkConduit

7
It’s powerful but inaccessible
© Conduit Marketing Ltd www.conduitltd.com
@UkConduit

8
And difficult to know where to start
8
© Conduit Marketing Ltd www.conduitltd.com
@UkConduit

Business fundamentals haven’t changed
© Conduit Marketing Ltd www.conduitltd.com
@UkConduit

Finding the Big number
© Conduit Marketing Ltd www.conduitltd.com
@UkConduit

© Conduit Marketing Ltd www.conduitltd.com
@UkConduit

12© Conduit Marketing Ltd www.conduitltd.com
@UkConduit

13© Conduit Marketing Ltd www.conduitltd.com
@UkConduit

You have to start with defining the Big question
14© Conduit Marketing Ltd www.conduitltd.com
@UkConduit

Our approach
15© Conduit Marketing Ltd www.conduitltd.com
@UkConduit

The Big Data opportunity for Business
16© Conduit Marketing Ltd www.conduitltd.com
@UkConduit

17© Conduit Marketing Ltd www.conduitltd.com
@UkConduit

18
Alignment & Ownership
© Conduit Marketing Ltd www.conduitltd.com
@UkConduit

19
Performance management
© Conduit Marketing Ltd www.conduitltd.com
@UkConduit

21
The challenge facing Big Data
© Conduit Marketing Ltd www.conduitltd.com
@UkConduit

3 Tips
Define the question
Minimum viable data
Data, people, process then technology
22© Conduit Marketing Ltd www.conduitltd.com
@UkConduit

23
Any Questions?
© Conduit Marketing Ltd www.conduitltd.com
@UkConduit

Get in touch
conduitltd.com
@UkConduit
© Conduit Marketing Ltd www.conduitltd.com
@UkConduit

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Big Data: Big Numbers Bigger Questions, A presentation at Big Data Week

5. And a basic marketing principle “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” © Conduit Marketing Ltd www.conduitltd.com @UkConduit

21. 3 Tips Define the question Minimum viable data Data, people, process then technology 22© Conduit Marketing Ltd www.conduitltd.com @UkConduit