On November 30th, 2007, UsabilityMatters.Org and allied organizations will join communities to mark the celebrations of UMO2007 and World Usability Day in Hyderabad. World Usability Day is a world wide self-organized event with the goal to promote the fields of Usability Engineering and User-Centered Design. The event is designed to raise awareness about the importance of 'Good Design for Better Living'. We invite all those who are playing their part both actively and passively in 'Making it Easy'. That design is not a domain limited to few disciplines, but indeed design is there in every discipline that makes it easy for consumers. We are not just talking about internet and cell phones, but technology is everything we use, i.e., cars, microwave ovens, door knobs, etc., and yes computers too. Eminent people from the academia, industry, business and governance will be sharing their views and insights on this day. Entries received from worldwide for the 'Bad Design Competition' and for the 'International Cartoon Contest' will be on display during this event. We request you to support us in making the UMO 2007 an awareness generating and difference making success by sponsoring.

1. Confe re nc e : 30 th Nov.
Works h ops : 1 s t & 2 nd De c
Ve nue : India n S c h ool of B us ine s s , Hyde ra ba d, Ind
info@us a bilityma tte rs .org
Organized by

2. 3 rd A nnual National Conference on Usability
UMO-2007 is a uniq ue opportunity to le a rn, e xc h a ng e ide a s , s h a re re s ourc e s , a nd ne twork. Th is
Na tiona l e ve nt is a n e a s ily a c c e s s ib le , a fforda b le wa y to a c q uire ne w te c h niq ue s , vie w b e s t
pra c tic e s , a nd unde rs ta nd is s ue s fa c ing our profe s s ion with out a h ug e inve s tm e nt in tim e ,
e xpe ns e , a nd tra ve l.
Conference site: www.umo.in/umo2007
Th is is a n E a rth -Da y-s tyle e ve nt, foc us e d on e a s y-to-us e te c h nolog y, wh ich la s t ye a r involve d 250 e ve nts in 45 c ountrie s .
Th e Us a bility P rofe s s iona ls ' As s oc ia tion is doing th a t by e nc oura g ing , org a niz ing , a nd s pons oring 36 hours of a c tivitie s a round th e g lobe
 World Us a bility Da y 2006 promote s th e va lue of us a b ility e ng ine e ring a nd us e r-c e nte re d de s ig n a nd th e be lie f th a t e ve ry us e r h a s th e
re s pons ibility to a s k for th ing s th a t work be tte r.
h ttp:/ www.worldus a bilityda y.org /
/

3. UsabilityMatters.Org (UMO)
Us abilityMatters .Org is a non-profit org a niz a tion working towa rds de s ig n
a wa re ne s s a nd e xc h a ng e of de s ig n s e ns ibilitie s . It is a forum de dic a te d to
dis c us s ing , improving a nd promoting th e work of th e Us a bility a nd Inte ra c tion
de s ig n c ommunity in India .
It h a s g ot 550+ me mb e rs from a ll a round th e world
UMO h a s s uc c e s s fully org a niz e d World Us a bility Da y 2005 a nd World Us a bility Da y 2006 a t
IS B
www.us a bilityma tte rs .org

4. What do you gain
 LEARN a bout importa nt tre nds , c utting e dg e me th ods ,
a nd c a s e s tudie s in us a bility a nd us e r-c e nte re d de s ig n.
 NETWORK with folks wh o do wh a t you do, a nd me e t
e mploye e s .
 LEAVE motiva te d to c re a te us e r e xpe rie nc e s th a t drive
re s ults with a toolkit of te c h nique s a nd be s t pra c tic e s .

5. Who attends the conference & Workshops
 For the conference on 30th Nov. confirmed attendees are 250
 For the Workshops on 1st and 2nd Dec- confirmed attendees are 100
For the exhibition (1st – 4th Dec), we are expecting around 20,000 people

Online UMO site got 1,10,000 hits from all around the world

 Us a bility a nd us e r e xpe rie nc e profe s s iona ls
 Inte ra c tion de s ig ne rs
 Informa tion a rc h ite c ts
 E xe c utive s , m a na g e rs , te a m le a de rs a nd us a b ility a dvoc a te s
 S tude nts a nd ne wc ome rs to th e fie ld of us a bility a nd us e r-c e nte re d de s ig n
 P roje c t te a m me m be rs wh o wa nt to improve th e us a bility of th e ir produc ts
 UI De ve lope rs
 S oftwa re e ng ine e rs
 Qua lity/ s ting e ng ine e rs
te
 Doc ume nta tion profe s s iona ls
 Arc h ite c ts
 De s ig n e nth us ia s ts / s ig n s e ns itive us e rs
de

6. UMO2007 Event Highlights
 UMO2007 &World Us ability Day 2007 c onfe re nc e
Da te : 30 No ve mbe r, 9am to 7pm
Ve nue : IS B( Indian S c ho o l o f Bus ine s s )
 UMO2007 wo rks hops
Da te : 1 s t & 2 nd De c e mbe r, 10am to 5pm
Ve nue : to be anno unc e d
 UMO 2007 Bad Des ign Expo
Ca rtoon a nd B a d De s ig n Conte s t e ntrie s would b e put up for a public e xh ib ition for one we e k
F rom 1s t to 4th De c . 2007, a t S tate Art Galle ry, Hyde ra b a d

7. UMO2007 Event Highlights
-Boycott Bad-Des ig n Co ntes t’07
 Us abilityMatte rs .Org ’s
UMO is h olding th is c om pe tition for ide ntifying B a d-De s ig ns a s pa rt of our a c tivitie s
towa rds th e World Us a b ility Da y-2007. P a rtic ipa tion is ope n to e ve ryb ody from e ve ry
c ountry in th e world, a nd from a ny b a c kg round- de s ig ne rs a nd de s ig n s e ns itive
c ons um e rs !
Th e m e for th e C om pe tition: Day-to -day nuis anc e s with Te c hno lo g y
http://www.us abilitymatte rs .o rg /arc hive /2007-08-26/umo __bo yc o tt_bad_de s ig ns _c o nte
 P le a s e h a ve a look a t B oyc ott B a d- De s ig n C onte s t’06 &
B oyc ott B a d-De s ig n C onte s t’05 re s ults

8. UMO2007 Event Highlights
-International Cartoon Conte s t’07
 Us abilityMatte rs .Org ’s 7
Th e UMO-Inte rna tiona l C a rtoon C onte s t'07 is org a niz e d b y UMO towa rds th e World
Us a b ility Da y. P a rtic ipa tion is ope n to a ll c a rtoonis ts from e ve ry c ountry in th e world.
Th e m e for th e C om pe tition: He alth via Te c hno lo g y
http://www.us abilitymatte rs .o rg /arc hive /2007-08-26/umo __3rd_inte rnatio nal_c arto o n&t=
 P le a s e h a ve a look a t Inte rna tiona l C a rtoon C onte s t ‘06 a nd
Inte rna tiona l C a rtoon C onte s t’05 re s ults

9. Program draft
Spe ake rs

1. Jo n Do dd–Dire c to r a nd C o- foun de r, B un nyF oo t, UK- Ke y note spe ake r
2. Ravi Po o vaih - He a d , IDC , IITB om b a y- On Inte raction De sign
3. Anil Jampala, Vic e P re s id e n t, S a tya m Mic ros oft , P re s id e n t, Hys e a
4. Anirudha Jo s hi, P rof. In te ra c tio n de s ig n, IITB o m b a y
5. Po o s apati Parame s hwar Raju, Artis t a n d Art h is toria n
6. Nanda Kumar Birudavo lu, Arc h ite c t a n d De s ig ne r
7. Dr. Ne e raj Raj , Dire c to r, Me dR C , E - le a rnin g
Le ad Pro mote rs Time
 (1 5m )
10 min Spe e c hes

Mo bile Bus ine s s s o lutio ns fo r He althc are - By Mic ro s o ft India

Atunl N Jo s hi – De s ig n Dire c to r, De s ig n Inc ubato r

Muttu Kumar – S un Mic ro s ys te ms

CEO pane l Dis c us s ion- P rom o tin g
 Us a b ility - To p d own a pp roa c h
De s ign Pre s entations

S tud e n t De s ig n P re s e nta tio n from IDC (20m )
S tud e n t De s ig n P re s e nta tio n from IDC (20m )
De s ign Dis cus s ion

a ll th e s p e a ke r will b e pa rtic ip a tin g to a ns we r th e q ue s tio ns p os e d b y a u die nc e
Mo de ra te d B y Dr.Ajanta S e n
UMO2006 Exhibition

E xh ib itio n of
B a d De s ig n C om pe titio n a nd
C a rto on Co nte s t e n trie s

10. Y our Organization as the L ead Promoter
 Amount: INR 2,50,000
 B e ne fits
 E xclus ivity in pre s e nting s pons or c a te g ory
 15 minute s of promotiona l s lot in th e c onfe re nc e
 Your Log o
Along with th e title “UMO2007” promote d b y ‘Your Company’

UMO2007 lite ra ture

UMO(www.us a b ilityma tte rs .org ) We b s ite for EVER

P re s s re le a s e s

on T-s h irts

 Your b a nne r
At th e Confe re nc e b a c k s ta g e

At th e Confe re nc e (30 th Nov)

At th e works h ops (1 s t & 2 n d De c)

At th e e xh ibition (1 s t to 4 th Nov)

 Corp ora te b roc h ure in th e e ve nt kit
 20 fre e re g is tra tion p a s s e s to th e Confe re nc e (Worth R s .60,000)
 10 fre e re g is tra tion p a s s e s to th e Works h ops (Worth R s . 20,000)
Contact: sponsor@usabilitymatters.org or 9849301500(Kaladhar Bapu)
sourabh@usabilitymatters.org or 9490925945 (Sourabh Sharma)

11. Y our Organization as Platinum S ponsor
 Am ount: INR 1,50,000
B e ne fits
 Your Log o
UMO2007 lite ra ture

UMO(www.us a b ilityma tte rs .org ) We b s ite for EVER

P re s s re le a s e s

 Your b a nne r
At th e Confe re nc e b a c k s ta g e

At th e Confe re nc e (30 th Nov)

At th e works h ops (1 s t & 2 n d De c)

At th e e xh ibition (1 s t to 4 th Nov)

 Corp ora te b roc h ure in th e e ve nt kit
 15 fre e re g is tra tion p a s s e s to th e e ve nt (worth R s . 45 ,000)
 6 fre e re g is tra tion pa s s e s to th e Works h ops (Worth R s . 12,000)
Contact: sponsor@usabilitymatters.org or 9849301500(Kaladhar Bapu)
sourabh@usabilitymatters.org or 9490925945 (Sourabh Sharma)

12. Y our Organization as Gold S ponsor
 Am ount: INR 75,000
B e ne fits
 Your Log o
UMO2007 lite ra ture

UMO(www.us a b ilityma tte rs .org ) We b s ite for EVER

 Your b a nne r
At th e Confe re nc e b a c k s ta g e

At th e Confe re nc e (30 th Nov)

At th e works h ops (1 s t & 2 n d De c)

At th e e xh ibition (1 s t to 4 th Nov)

 7 fre e re g is tra tion pa s s e s to th e e ve nt (worth R s . 21,000)
 4 fre e re g is tra tion pa s s e s to th e Works h ops (Worth R s . 8,000)
Contact: sponsor@usabilitymatters.org or 9849301500(Kaladhar Bapu)
sourabh@usabilitymatters.org or 9490925945 (Sourabh Sharma)

13. Y our Organization as S ilver S ponsor
 Am ount: INR 50,000
B e ne fits
 Your Log o
UMO2007 lite ra ture

UMO(www.us a b ilityma tte rs .org ) We b s ite for EVER

 Your b a nne r
At th e Confe re nc e (30 th Nov)

At th e e xh ibition (1 s t to 4 th Nov)

 5 fre e re g is tra tion pa s s e s to th e e ve nt (worth R s . 15,000)
 2 fre e re g is tra tion pa s s e s to th e Works h ops (Worth R s . 4,000)
Contact: sponsor@usabilitymatters.org or 9849301500(Kaladhar Bapu)
sourabh@usabilitymatters.org or 9490925945 (Sourabh Sharma)

14. Y our Organization as B ronze S ponsor
 Am ount: INR 25,000
B e ne fits
 Your Log o
UMO2007 lite ra ture

UMO(www.us a b ilityma tte rs .org ) We b s ite for EVER

 Your b a nne r
At th e Confe re nc e (30 th Nov)

 2 fre e re g is tra tion pa s s e s to th e e ve nt (worth R s . 6,000)
 1 fre e re g is tra tion pa s s to th e Works h ops (Worth R s . 2 ,000)
Contact: sponsor@usabilitymatters.org or 9849301500(Kaladhar Bapu)
sourabh@usabilitymatters.org or 9490925945 (Sourabh Sharma)

15. International Cartoon Contest S ponsor
 Am ount: INR 1,00,000
B e ne fits
 Your Log o
UMO2007 lite ra ture

UMO(www.us a b ilityma tte rs .org ) We b s ite for EVER

P re s s re le a s e s

 Your b a nne r
At th e Confe re nc e b a c k s ta g e

At th e Confe re nc e (30 th Nov)

At th e works h ops (1 s t & 2 n d De c)

At th e e xh ibition (1 s t to 4 th Nov)

 10 fre e re g is tra tion p a s s e s to th e e ve nt (worth R s . 30 ,000)
 5 fre e re g is tra tion pa s s e s to th e Works h ops (Worth R s . 10,000)
Contact: sponsor@usabilitymatters.org or 9849301500(Kaladhar Bapu)
sourabh@usabilitymatters.org or 9490925945 (Sourabh Sharma)

16. B ad Design Contest S ponsor
 Am ount: INR 50,000
B e ne fits
 Your Log o
UMO2007 lite ra ture

UMO(www.us a b ilityma tte rs .org ) We b s ite for EVER

 Your b a nne r
At th e Confe re nc e (30 th Nov)

At th e e xh ibition (1 s t to 4 th Nov)

 5 fre e re g is tra tion pa s s e s to th e e ve nt (worth R s . 15,000)
 2 fre e re g is tra tion pa s s e s to th e Works h ops (Worth R s . 4,000)
Contact: sponsor@usabilitymatters.org or 9849301500(Kaladhar Bapu)
sourabh@usabilitymatters.org or 9490925945 (Sourabh Sharma)

17. V alue Proposition for sponsorship
 Driving your c om m itm e nt towa rds Us e r e xpe rie nc e a nd Ma king Life E a s y
 G a ining c re dib ility a m ong s t th e Us a b ility C om m unity
 Ta king firs t s te p towa rds ‘Us e r E xpe rie nc e E c onom y’
 C onne c ting to th e h ug e pool of India Us a b ility C om m unity
 E nh a nc ing th e pros pe c ts of re c ruiting Us a b ility De s ig n a nd E ng ine e ring ta le nt
 Atte nding a nd Lis te ning to UX e xpe rts is inva lua b le to your Us a b ility
De s ig ne rs / Ms / c h nic a l write rs / ve lope rs
P Te De

18. We sincerely thank our World Usability Day 2006 sponsors and
A ffiliates
S ponsors
L ead Promoter Gold S ponsor S ilver S ponsor B ronze S ponsor
A ffiliates

19. Th a nk you
Contact: sourabh@usabilitymatters.org or 9490925945,9951443856
(Sourabh Sharma)
Usability Matters Org.