The document provides tips for giving a successful 5-minute pitch at Startup Live in Cluj. It recommends beginning with something catchy to engage the audience, introducing the team and their expertise, and demonstrating the product instead of just describing it. For practice, it suggests convincing someone to let you borrow their phone within 30 seconds by explaining why you're the best, what they will gain, and what's in it for them. Finally, it stresses the importance of confidence, passion, conciseness, consistency of message, and engaging the audience through dialogue rather than debate.

1. 5 minutes to
impress me
Can you do it?

2. How to do a successful
pitch at Startup Live
in Cluj

4. REMEMBER #0
Start with something
catcy
A rhetorical question / a picture / a story / an
example / any exciting information

6. REMEMBER #1
Pitching isn’t telling,
is selling

7. REMEMBER #2
Meet the team
Names, expertise, what
makes you a great team

9. REMEMBER #3
Better to show than tell
Demo your product
instead of describing it

11. EXERCISE #1
Ask someone a phone to
make a call to Hawaii
You have 30 seconds to convince them to
give you their phone

12. Why you’re the
best
What you’re
going to get
from the call
What’s in it for
them

13. REMEMBER #4
Don’t look at the screen
Don’t read your speech

14. REMEMBER #5
Be concise: as few words as
possible
Be consistent: one message,
one story

15. REMEMBER #6
Attitude
Be confident, have fun, show passion,
know the numbers

16. EXERCISE #2
Close your eyes while a
colleague reads your pitch
out loud

17. How did you feel?
What did you imagine?
Did you stumble?
Did you like it?

18. REMEMER #7
Engage in dialogue,
don’t debate

19. Can you
impress me in 5
minutes?

21. YES

22. Thank you!
oana@thestartup.cc
@Cherryoana