Why online reputation management is important to your business

1. Why Online Reputation Management is Important to Your
Business
There is a lot of talk about online reputation management in board
meetings these days. It seems that as soon as businesses jumped on the
web and social media marketing wave, the Internet evolved into an even
more complex organism, now requiring a deeper look into marketing in this
ever-evolving world. It is no longer enough to establish your Internet
presence. Now you have to manage it: you MUST protect your reputation.
Why is online reputation management so important to your business? Here
are the things you should know:
The Statistics. Studies show that 90 percent of all consumers use the
Internet research businesses when searching for services or products they
are interested in. Regardless of the size and scope of your business, you
simply cannot ignore that sector if you want your business to stay afloat.
Even more, over 99 percent of Internet users never get past the first page
of search engine results. They pay most attention to what they see at the
top . . . and if you are not at the top, or if the top search results are not
complimentary to your business, you are missing out – big time.
The Web User Experience. Search for your business online. Also, search
for your brand, product, and/or service. See what comes up. Considering
the statistics above, now put yourself in a potential customer’s shoes. Do
you like what you see? Is your web presence positive? Do you stand out
in the crowd? Most importantly, would you choose your business over the
competition, based on what you see? If the answer to any of those
questions is no, then you need to pay some serious attention to managing
your online reputation.
The development of your online reputation. Your business WILL have
an online reputation, whether or not you choose to manage it – plain and
simple. The fact of the matter is this: if you do not choose to manage your
online reputation, you can be sure that the public will. Some of that may be
good, and some of it may be bad. Do you really want to leave such a major

2. determinant of your business success (or lack thereof) in other peoples’
hands?
Online reputation management is a complex process, but it is also
tantamount to your business success. To make the most of your online
reputation, you may want to enlist the help of qualified and competent
professionals like us, Social Sinergy. We can be reached by phone, at 702-
530-3881, or by email: Adam@SocialSinergy.com.
Check out more information on reputation marketing at the site
below;
Reputation Marketing