3. • Ahmedabad (also called
Amdavad)
• Former capital of Gujarat
• Originally known as Karnavati.
• The city is rich in culture and
people are known to be very kind
and friendly.
Location:
Situated on he dams of river
Sabarmati.
Also called as the “Manchester of
the east”.
An Introduction
4. • Indian independence Movement developed its
roots in the city
• Mahatma Gandhi established two Ashrams
• Kochrab Ashram
• Sabarmati Ashram
• Gandhi initiated the Salt Satyagrah from
Ahmedabad by embarking from his ashram on
the Dandi Salt March.
History
5. • Lakes
– Kankaria Lake
– Chandola Lake
• Museums
– Sardar Patel National Memorial
– Sabarmati Ashram
– Hussain Doshi Gufa
– Calico Museum of Textiles
• Monuments
– Bhadra Fort
– Dada Hari Vav
– Jhulta Minar
– Sarkhej Roza
– Teen Darwaza
• Religious Places
– Ahmed Shah Mosque
– Akshardham Temple
– Hathee Singh Temple
– Jama Masjid
– Rani Rupmati Mosque
– Sidi Sayed Mosque
– Swaminarayan Temple
Places to visit
6. Sabarmati Ashram
Sabarmati Ashram (also known as Gandhi Ashram, Harijan Ashram,
or Satyagraha Ashram) is located in the Sabarmati suburb
of Ahmedabad, Gujarat, adjoining the Ashram Road, on the banks of the River
Sabarmati, four miles from the town hall. An ashram is a Hindu religious
retreat. This was one of the residences of Father of Nation Mahatma Gandhi,
who lived there for about twelve years, with his wife Kasturba.
7. Ahmedabad: festivals
and colors
• Uttarayan
An International Kite Festival where
Colorful kites fly all over the sky and people celebrate, dance and eat.
• Navratri
The nine day Festival Ahmedabad
Which is celebrated by people with lots of enthusiasm. The highlight of the festival is the
dance . Dandiya and Garba
• Many other festivals including holi
Diwali, muhurram are also celebrated with lots of fun and excitement in the city.
8. Makarsakranti
is one of the most auspicious
occasions for the Hindus, and is
celebrated in almost all
parts of India in myriad
cultural forms, with great
9. Dandiya
The famous dance of Gujarat in
which
people use wooden sticks to
play, dance and celebrate.
10. • Gujarati thali A different kind of sweet flavor is prevalent in almost all the food items.
• Gujarati meal usually consists of rice, bread, rotli and vegetable curry called 'Shaak'.
• rotli, thepla, maal purah, puri, bhakhri, and puran-pohli.
• Ghari and Khakhra.
• dal-dhokli, chevdoh, Dhokla, undhiyu, Khaman, bhusu, fafda, dhokli, papdi, and Sev
mamra.
Ahmedabad: cuisine
12. • Gujarati is the most widely spoken
language in Ahmedabad.
• Gujarati language, which is basically
an Indo-Aryan language, is one of
the fourteen regional languages of
India. Millions of people speak the
Gujarati language, thus making it
the 23rd most commonly spoken
language of the world.
Language
13. Customs of
Ahmedabad.
• When it comes to greeting someone, people call each other by
names and shake hands. For wishing the elders, people fold their
hands and wish 'Namaste'.
• Guests are given a warm welcome by people.
• For business meetings, people dress in formals. For men, the formal
dress consists of business suit and for women, it is mainly the sari.
• In most of the houses, people take off their shoes at the house
entrance and this is expected out of the guests also.
• Smoking is strictly prohibited at public places like restaurants.
• People in Ahmedabad do not indulge in boozing. Though, alcoholic
drinks can be obtained at a nominal price from the shops at airport.
• It is customary to pay a tip of 10% of the total bill to the waiters, bar
tenders and taxi drivers
14. Ahmedabad:
Art and craft
• Specialty of folk art.
• bandhinis (tie and dye work)
• mojri footwear.
• High-quality idols of Ganesha and
other religious icons.
• mirror work
• Victorian architecture
15. Bandhani
Bandhani work involves tying and dyeing of pieces of cotton or silk
cloth, The main colours used in Bandhani are yellow, red, green and
black. Bandhani work, after the processing is over, results into a
variety of symbols including, dots, squares, waves and strips.
16. Some important colleges: IIM, Ahmedabad
• IIM Ahmedabad is a name everyone is aware of & is one of the best MBA
colleges in India.
• Established in the year 1961, IIM was started as an autonomous body with the
joint efforts of the Government of India, Government of Gujarat, and industry.
17. National Institute of Design (NID)
Ahmedabad
• The National Institute of Design (NID) is a
design school in Ahmedabad, India.
• NID is recognized by the Department of
Scientific and Industrial Research
under Ministry of Science and
Technology, government of India, as a scientific
and industrial design research organization.
24. the city of flying colors
On light background
On dark background
25. TAGLINE
TAGLINE EXPLORATIONS-
1. A Kaleidoscope of colors.
2. The city with flying colors.
3. Amdavad ni yatra.
FINAL TAGLINE:
“The city with flying colors”
(we have related the flying kites and their colors to the nature of the city)
32. Gift: Diary having a cover
with prints of Guajarati embroidery motifs.
Preferred paper- glossy
coated paper (350
GSM)
Type of printing- offset
printing (2inks)
35. Design costing
Cost of Collaterals per 1000 prints:
Poster:
Size- 18 inch by 24 inch
Preferred paper- glossy coated paper (130 GSM)
Cost/1000 sheets- 15,000 INR
Type of printing- offset printing (4 inks)
Cost/1000- 18,000 INR
_______________________________________
Total - 33,000 INR (approx)
2. Brochures:
Size – 6 inch by 6 inch
Preferred paper- glossy coated paper (130 GSM)
Cost/1000 brochure paper and printing i.e 15 pages- 1,60000 INR
Additional cost for binding, tin edging, cutting etc-10,000 INR
________________________________________
Total- 1,70000 INR
36. Flyers
Almost equal to the posters
Glossy coated Paper,(100 GSM)
Offset printing
______________________________________
Cost- 33,000 INR
Business cards
Size-3.5 by 2(standard)
14 point CS2 paper
Both sides color, High gloss front
_______________________________________
Cost-8000 INR
Miscellaneous cost-20,000 INR
( This will include letter head, stickers, tags, bags, sourcing etc)
On adding all, Total cost of production- 2,70,000 INR
Design charges -50,000 INR
___________________________________________
Total cost of the branding along with production- 3,20,000 INR
