SlideShare ist ein Scribd-Unternehmen logo
1 von 31
How to Get Pwned by
Google
Charles Floate
A Bit of Background
1.I’m a Grey Hat
2.I Publicly Say I’m a Grey Hat
3.I Show People (For Free) How to be a Grey Hat
All On My Blog -
One Year After Starting My Blog!
1. Blog Penalized – “Pure Spam” Penalty
2. 7 Other Sites Penalized – Pure Spam
3. AdWords Account Suspended
4. Blogger Account Deleted (Along with 15 Blogs)
My Thinking?
Reality?
What To Do Now?
Nothing.
Yup.
I Decided to do Nothing.
SEO Blog With No SEO Traffic?
I saw it as a Challenge.
I Had To Step-up Elsewhere
1. More Social Growth
2. Get Active on Forums
3. More Guest Posts (Prior to Penalty I’d Done Around 1
Per Month)
4. Sharing Communities – Reddit, Inbound.org,
GrowthHackers etc…
5. Grow Other Web Properties
6. Create More Content!
Social Networks
Step 1) Analyze
Find The Best Networks to Target (I Went 1 by 1 via Best Traffic Source)
Twitter Showed The Most Traffic –
Step 2) Growth
1. Engage With Influencers – Often get ReTweets from them
2. Grow Following (I use/d TargetPattern & Twitter Ads)
3. Build My Personality
Step 3) Conversion
Build Loyalty
-Answer Questions
-Share Others Content
-Engage With Users Who Share Your Content
-Convert Commenters to Followers
Forums
This Was HARD.
I Started Engaging More With BHU –
It quickly paid off.
Guest Posts
Haven’t Been Up To Scratch!
I do Plan, but don’t Execute.
Something I need to work on.
Sharing Communities
Engage and Share, EVERYWHERE!
More Engagement on Reddit –
Started my Own Community –
Web Properties
This Is What Got Me In Trouble!
I had links pointing back to my own sites all over the shop!
But, They Refer Epic Traffic!
Content Creation
Step 1) More Blog Posts
I went from doing one a week…
To 3 a Week!
Step 2) More Media
1. Videos
2. Webinars
3. Imagery
4. Podcasts
Step 3) Involvement
1. Interviews
2. AMAs
3. Commenting (See AJ Kohns Guide)
4. Do Interviews
5. Help Others
-Forums
-Q&A Sites
-Communities
The Results?
Penalty Hits
Removed for all
Branded Anchors
I Kick In my Content
Marketing Campaign
You Really Don’t Need Google.
Thanks For Watching
GodOfSEO.Co
@Charles_SEO
Facebook.com/GodOfSEOCo

Weitere ähnliche Inhalte

Was ist angesagt?

Socialmediatoday webinar 0412
Socialmediatoday webinar 0412Socialmediatoday webinar 0412
Socialmediatoday webinar 0412
Susan Tenby
 
Twitter for Business in Five Easy Steps
Twitter for Business in Five Easy StepsTwitter for Business in Five Easy Steps
Twitter for Business in Five Easy Steps
Bob Cargill
 
Hs workshop blogging
Hs workshop bloggingHs workshop blogging
Hs workshop blogging
Hans K. Meyer
 
Social Media Medical
Social Media MedicalSocial Media Medical
Social Media Medical
Michele Hoos
 
How to Set a Social Media Strategy (a real one. on paper. that you will actua...
How to Set a Social Media Strategy (a real one. on paper. that you will actua...How to Set a Social Media Strategy (a real one. on paper. that you will actua...
How to Set a Social Media Strategy (a real one. on paper. that you will actua...
Katie Richman
 

Was ist angesagt? (20)

Twitter compasspoint
Twitter compasspointTwitter compasspoint
Twitter compasspoint
 
Lewis Ginter Botanical Garden Volunteers & Social Media
Lewis Ginter Botanical Garden Volunteers & Social Media Lewis Ginter Botanical Garden Volunteers & Social Media
Lewis Ginter Botanical Garden Volunteers & Social Media
 
Socialmediatoday webinar 0412
Socialmediatoday webinar 0412Socialmediatoday webinar 0412
Socialmediatoday webinar 0412
 
Social Media for Artists
Social Media for ArtistsSocial Media for Artists
Social Media for Artists
 
Fanning social media wildfires: What organizations do wrong (and right)
Fanning social media wildfires: What organizations do wrong (and right)Fanning social media wildfires: What organizations do wrong (and right)
Fanning social media wildfires: What organizations do wrong (and right)
 
Socialmedia For Extension Educators
Socialmedia For Extension EducatorsSocialmedia For Extension Educators
Socialmedia For Extension Educators
 
Twitter for Business in Five Easy Steps
Twitter for Business in Five Easy StepsTwitter for Business in Five Easy Steps
Twitter for Business in Five Easy Steps
 
"Strategies to Reach and Inform a New Latino America" by Cliff Despres
"Strategies to Reach and Inform a New Latino America" by Cliff Despres"Strategies to Reach and Inform a New Latino America" by Cliff Despres
"Strategies to Reach and Inform a New Latino America" by Cliff Despres
 
Virginia Association of Museums (VAM) 2010 Conference: Museums Building Commu...
Virginia Association of Museums (VAM) 2010 Conference: Museums Building Commu...Virginia Association of Museums (VAM) 2010 Conference: Museums Building Commu...
Virginia Association of Museums (VAM) 2010 Conference: Museums Building Commu...
 
Hs workshop blogging
Hs workshop bloggingHs workshop blogging
Hs workshop blogging
 
Hands-On Social Media Strategy
Hands-On Social Media StrategyHands-On Social Media Strategy
Hands-On Social Media Strategy
 
"Brand of You in the Digital Age" - MNAMA+MIMA
"Brand of You in the Digital Age" - MNAMA+MIMA"Brand of You in the Digital Age" - MNAMA+MIMA
"Brand of You in the Digital Age" - MNAMA+MIMA
 
Social Media Medical
Social Media MedicalSocial Media Medical
Social Media Medical
 
Building Strong & Vibrant Online Communities to Engage with your Stakeholders
Building Strong & Vibrant Online Communities to Engage with your StakeholdersBuilding Strong & Vibrant Online Communities to Engage with your Stakeholders
Building Strong & Vibrant Online Communities to Engage with your Stakeholders
 
Outreach through social media & beyond
Outreach through social media & beyondOutreach through social media & beyond
Outreach through social media & beyond
 
3Fold Communications Intro to Social Media Training
3Fold Communications Intro to Social Media Training3Fold Communications Intro to Social Media Training
3Fold Communications Intro to Social Media Training
 
2010 District 7070 Conference - Social Media
2010 District 7070 Conference - Social Media2010 District 7070 Conference - Social Media
2010 District 7070 Conference - Social Media
 
How to Set a Social Media Strategy (a real one. on paper. that you will actua...
How to Set a Social Media Strategy (a real one. on paper. that you will actua...How to Set a Social Media Strategy (a real one. on paper. that you will actua...
How to Set a Social Media Strategy (a real one. on paper. that you will actua...
 
12 Ways To Use Your Tribe To Skyrocket Your Traffic In 2012
12 Ways To Use Your Tribe To Skyrocket Your Traffic In 201212 Ways To Use Your Tribe To Skyrocket Your Traffic In 2012
12 Ways To Use Your Tribe To Skyrocket Your Traffic In 2012
 
How can we use all this technology
How can we use all this technologyHow can we use all this technology
How can we use all this technology
 

Ähnlich wie How To Get Pwned by Google - God of SEO

Building Community in Blogger Outreach
Building Community in Blogger OutreachBuilding Community in Blogger Outreach
Building Community in Blogger Outreach
Jenn Pedde
 
GovLoop Guide - Social Media In Your City
GovLoop Guide - Social Media In Your CityGovLoop Guide - Social Media In Your City
GovLoop Guide - Social Media In Your City
GovLoop
 
Fancy Food Show Slides
Fancy Food Show SlidesFancy Food Show Slides
Fancy Food Show Slides
Beth Kanter
 
Nonprofits, Healthcare, and Social Media
Nonprofits, Healthcare, and Social MediaNonprofits, Healthcare, and Social Media
Nonprofits, Healthcare, and Social Media
Beth Kanter
 

Ähnlich wie How To Get Pwned by Google - God of SEO (20)

Social Media For Market Research 02 2010b
Social Media For Market Research 02 2010bSocial Media For Market Research 02 2010b
Social Media For Market Research 02 2010b
 
2009 Tstc Social Media Presentation
2009 Tstc Social Media Presentation2009 Tstc Social Media Presentation
2009 Tstc Social Media Presentation
 
Social media for AITP
Social media for AITPSocial media for AITP
Social media for AITP
 
Building Community in Blogger Outreach
Building Community in Blogger OutreachBuilding Community in Blogger Outreach
Building Community in Blogger Outreach
 
Blogs work for accountancy firms - How accountants use blogs to increase SEO ...
Blogs work for accountancy firms - How accountants use blogs to increase SEO ...Blogs work for accountancy firms - How accountants use blogs to increase SEO ...
Blogs work for accountancy firms - How accountants use blogs to increase SEO ...
 
GovLoop Guide - Social Media In Your City
GovLoop Guide - Social Media In Your CityGovLoop Guide - Social Media In Your City
GovLoop Guide - Social Media In Your City
 
Traffic presentation 2015
Traffic presentation 2015Traffic presentation 2015
Traffic presentation 2015
 
Fancy Food Show Slides
Fancy Food Show SlidesFancy Food Show Slides
Fancy Food Show Slides
 
Online Communities: what works, and what doesn't.
Online Communities: what works, and what doesn't.Online Communities: what works, and what doesn't.
Online Communities: what works, and what doesn't.
 
Why Online Communities?
Why Online Communities?Why Online Communities?
Why Online Communities?
 
The Importance of an Online Presence
The Importance of an Online PresenceThe Importance of an Online Presence
The Importance of an Online Presence
 
Nonprofits, Healthcare, and Social Media
Nonprofits, Healthcare, and Social MediaNonprofits, Healthcare, and Social Media
Nonprofits, Healthcare, and Social Media
 
Twitter50
Twitter50Twitter50
Twitter50
 
Social Media for Science
Social Media for ScienceSocial Media for Science
Social Media for Science
 
Social Media Webinar Handouts June 2010
Social Media Webinar Handouts June 2010Social Media Webinar Handouts June 2010
Social Media Webinar Handouts June 2010
 
Wine & Web: Curation and Collaboration
Wine & Web: Curation and CollaborationWine & Web: Curation and Collaboration
Wine & Web: Curation and Collaboration
 
Twitter50
Twitter50Twitter50
Twitter50
 
Writing a Killer Blog (Without Killing Yourself)
Writing a Killer Blog (Without Killing Yourself)Writing a Killer Blog (Without Killing Yourself)
Writing a Killer Blog (Without Killing Yourself)
 
Blogging for Advisors
Blogging for AdvisorsBlogging for Advisors
Blogging for Advisors
 
Best practices for Building and Growing a Google+ Community
Best practices for Building and Growing a Google+ Community Best practices for Building and Growing a Google+ Community
Best practices for Building and Growing a Google+ Community
 

Kürzlich hochgeladen

Jual Obat Aborsi Bojonegoro ( Asli No.1 ) 085657271886 Obat Penggugur Kandung...
Jual Obat Aborsi Bojonegoro ( Asli No.1 ) 085657271886 Obat Penggugur Kandung...Jual Obat Aborsi Bojonegoro ( Asli No.1 ) 085657271886 Obat Penggugur Kandung...
Jual Obat Aborsi Bojonegoro ( Asli No.1 ) 085657271886 Obat Penggugur Kandung...
ZurliaSoop
 
Enabling Business Users to Interpret Data Through Self-Service Analytics (2).pdf
Enabling Business Users to Interpret Data Through Self-Service Analytics (2).pdfEnabling Business Users to Interpret Data Through Self-Service Analytics (2).pdf
Enabling Business Users to Interpret Data Through Self-Service Analytics (2).pdf
Smartinfologiks
 
Indian Call girl in Dubai 0508644382 Dubai Call girls
Indian Call girl in Dubai 0508644382 Dubai Call girlsIndian Call girl in Dubai 0508644382 Dubai Call girls
Indian Call girl in Dubai 0508644382 Dubai Call girls
Monica Sydney
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377087607
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377087607FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377087607
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377087607
dollysharma2066
 
+971565801893>>Safe and original mtp kit for sale in Dubai>>+971565801893
+971565801893>>Safe and original mtp kit for sale in Dubai>>+971565801893+971565801893>>Safe and original mtp kit for sale in Dubai>>+971565801893
+971565801893>>Safe and original mtp kit for sale in Dubai>>+971565801893
Health
 

Kürzlich hochgeladen (15)

Famedesired Project portfolio1 . Fullsail
Famedesired Project portfolio1 . FullsailFamedesired Project portfolio1 . Fullsail
Famedesired Project portfolio1 . Fullsail
 
EXPERIENCE THE FUTURE OF WORK FOR FUTURE OF BUSINESSES
EXPERIENCE  THE FUTURE OF WORK FOR FUTURE OF BUSINESSESEXPERIENCE  THE FUTURE OF WORK FOR FUTURE OF BUSINESSES
EXPERIENCE THE FUTURE OF WORK FOR FUTURE OF BUSINESSES
 
EV Electric Vehicle Startup Pitch Deck- StartupSprouts.in
EV Electric Vehicle Startup Pitch Deck- StartupSprouts.inEV Electric Vehicle Startup Pitch Deck- StartupSprouts.in
EV Electric Vehicle Startup Pitch Deck- StartupSprouts.in
 
JAIPUR CALL GIRLS SERVICE REAL HOT SEXY 👯 CALL GIRLS IN JAIPUR BOOK YOUR DREA...
JAIPUR CALL GIRLS SERVICE REAL HOT SEXY 👯 CALL GIRLS IN JAIPUR BOOK YOUR DREA...JAIPUR CALL GIRLS SERVICE REAL HOT SEXY 👯 CALL GIRLS IN JAIPUR BOOK YOUR DREA...
JAIPUR CALL GIRLS SERVICE REAL HOT SEXY 👯 CALL GIRLS IN JAIPUR BOOK YOUR DREA...
 
Shareholders Agreement Template for Compulsorily Convertible Debt Funding- St...
Shareholders Agreement Template for Compulsorily Convertible Debt Funding- St...Shareholders Agreement Template for Compulsorily Convertible Debt Funding- St...
Shareholders Agreement Template for Compulsorily Convertible Debt Funding- St...
 
Jual Obat Aborsi Bojonegoro ( Asli No.1 ) 085657271886 Obat Penggugur Kandung...
Jual Obat Aborsi Bojonegoro ( Asli No.1 ) 085657271886 Obat Penggugur Kandung...Jual Obat Aborsi Bojonegoro ( Asli No.1 ) 085657271886 Obat Penggugur Kandung...
Jual Obat Aborsi Bojonegoro ( Asli No.1 ) 085657271886 Obat Penggugur Kandung...
 
Enabling Business Users to Interpret Data Through Self-Service Analytics (2).pdf
Enabling Business Users to Interpret Data Through Self-Service Analytics (2).pdfEnabling Business Users to Interpret Data Through Self-Service Analytics (2).pdf
Enabling Business Users to Interpret Data Through Self-Service Analytics (2).pdf
 
Indian Call girl in Dubai 0508644382 Dubai Call girls
Indian Call girl in Dubai 0508644382 Dubai Call girlsIndian Call girl in Dubai 0508644382 Dubai Call girls
Indian Call girl in Dubai 0508644382 Dubai Call girls
 
CARA BINA PENDAPATAN PASIF HARIAN RM9000 BERMODALKAN RM30 DI TDC
CARA BINA PENDAPATAN PASIF HARIAN RM9000 BERMODALKAN RM30 DI TDCCARA BINA PENDAPATAN PASIF HARIAN RM9000 BERMODALKAN RM30 DI TDC
CARA BINA PENDAPATAN PASIF HARIAN RM9000 BERMODALKAN RM30 DI TDC
 
How to structure your pitch - B4i template
How to structure your pitch - B4i templateHow to structure your pitch - B4i template
How to structure your pitch - B4i template
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377087607
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377087607FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377087607
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377087607
 
Supply Chain Location Decision and Management
Supply Chain Location Decision and ManagementSupply Chain Location Decision and Management
Supply Chain Location Decision and Management
 
Dàni Velvet Personal Brand Exploration (1).pptx
Dàni Velvet Personal Brand Exploration (1).pptxDàni Velvet Personal Brand Exploration (1).pptx
Dàni Velvet Personal Brand Exploration (1).pptx
 
+971565801893>>Safe and original mtp kit for sale in Dubai>>+971565801893
+971565801893>>Safe and original mtp kit for sale in Dubai>>+971565801893+971565801893>>Safe and original mtp kit for sale in Dubai>>+971565801893
+971565801893>>Safe and original mtp kit for sale in Dubai>>+971565801893
 
How Multicultural Toys Helps in Child Development.pptx
How Multicultural Toys Helps in Child Development.pptxHow Multicultural Toys Helps in Child Development.pptx
How Multicultural Toys Helps in Child Development.pptx
 

How To Get Pwned by Google - God of SEO