The Science of Social Media Marketing presentation will teach attendees what drives people to share information and opinions online as well as scientifically proven best practices for spreading content virally through social media. Specifically, it will cover: * The history of word of mouth marketing, from pre-web to online * Lessons from social psychology, memetics, and statistics to understand what motivates people to share information * Scientifically proven best practices for getting people to talk about your business

1. The Science of Social Media Marketing Douglas Karr Chantelle Flannery & Photo by Horia Varlan

4. Adoption Lifecycle

5. How people share information online Social Media is 21st Century “Word of Mouth”

6. 50% of mobile internet traffic is for social networking sites The #2 largest search engine is Youtube. Facebook tops Google for weekly web traffic in the U.S. 25% of search results for the World’s Top 20 brands are links to user generated content. 34% of bloggers post opinions about products or brands. 78% of consumers trust peer recommendations. Only 14% trust advertisements. Only 18% of TV ad campaigns generate a positive ROI. 90% skip ads with Tivo and DVR.

7. How People Evolve Online

8. 93% of Americans believe a company “ should have a presence in social media.” 85% say that companies “ should also interact with consumers via social media” 89% of US online buyers read customer reviews before they purchase.

9. Source: Datran Media

10. REQUIRED: Social Media Understanding

13. Influence

16. How do you connect with them?

17. How do they connect with you?

18. Measure

19. Source: Datran Media Measure Adjust

20. Search Social Traditional Word of Mouth

21. Optimize

22. Monitor

23. Monitoring Tools

24. Engage

26. Seventy-one percent of people said, "I make it a point to buy brands from companies whose values are similar to my own." Nearly the same number rejected companies whose values don't match. As chief insights officer for Young & Rubicam John Gerzema Photo by IXQUICK

27. 12% growth in sales Buyer-Reassurance Program Gestures must go beyond words. Persuasion is no longer enough.

28. Study here Photo by Oude School Trust in “a person like me” increased from 20% in 2003 to 68% in 2006

29. “… the more valuable the sentiment or activity the members exchange with one another, the greater the average frequency of interaction of the members.” Social Behavior as Exchange George C. Homans

30. Strategy Launch Promote Listen/monitor Engage Measure Optimize Photo by mrjoroPhoto

31. Douglas Karr Chantelle Flannery http://corporatebloggingtips.com @douglaskarr @chantellef