2. what is social media?
1. Public Relations
2. Customer Service
3. Loyalty Building
4. Collaboration
5. Networking
6. Thought Leadership
7. Customer Acquisition
....simply put, social media are digital tools that let
you share information and network with other.
3. social media is...
... about interactions and conversations
...about democratizing communication; shifting the
power from broadcasters to the hands of people
...about humanizing your organization’s personality,
mision, vision and values - ie: broadcasting your brand
...expected from all organisations and companies
...about turning your mailing list into your community
....about engaging, not broadcasting; about listening to
your constituents, not sharing with them
4. social media is not...
...going to work without a strategy
...a one-way experience
...just for kids
...about the tools, but what you do with them
...just about fundraising
....the answer to everything
5. how can social media
work for social change?
Change making organizations have been very
successful in using social media to build
awareness, community and funds around their
causes.
However, social media is not the right way for all
organizations to communicate, and different social
media tools will work for different organizations. It is
important to recognize which tool(s) will work best
for you. Quality over Quantity.
6. some social media stats
3 out of 4 americans use social media
2 out of 3 global internet users use social media
over 500 million users
over 3.5 billions pieces of content posted each week
over 75 million users
over 3 million tweets per day
100 million videos viewed per day
24 hours of video uploaded every minute
8. SFT on Facebook
Students for a Free
Tibet Facebook Page:
Currently over 30,000 fans.
In one week, average..
- 20 new fans
- 200 “likes” on posts
- 80 comments on posts
- 15 wall posts by Org.
(average ~ 2 times per day)
- over $150,000 raised
Notes:
Posts vary from news and things
that require fans to take action
9. 2009 Iran Election
Restriction placed on all media outlets during the 2009 Iran Election...
resulted in the rise of Citizen Journalism...
News coming from citizens inside Iran via Twitter being broadcast around
the world by major news organisations (ie BBC, CNN, Al Jazeera etc.)
which raised major awareness and action from citizens around the world.
10. who is your audience?
current donors
prospective donors
your staff
students
people interested in your cause
professionals who do work in your cause area
11. what are your goals?
raise awareness engage current constituency
build trust motivate staff
communicate brand fundraise
recruit new audience exchange ideas
12. how can you maintain and
communicate your brand?
logo
messaging/language
links to website
photos
publications
relevant news and posts
13. what tools can you use?
website
facebook
twitter
blog
youtube/vlog
14. what types of content
can you share?
program overviews videos
program updates vlog entries
program photos blog posts
event information cause/org in the news
• keep length of posts short and link to the rest
• stay on top of timely news and post immediately
15. ideas for content
1. Share breaking news
2. Post calls to action
3. Ask supporters to donate
4. Share stories, photos & videos from events
5. Allow guests to share expertise & experience
6. Share stories from the field
7. Share resources
8. Highlight press coverage
9. Interview experts, volunteers, donors, & board members
10. Share your social media success stories
16. how can you engage
your audience?
Don’t just post and self-promote
ask and answer questions, respond to
questions, engage in a dialogue with your users.
Post a variety of media
different people respond to different types of
posts. use videos, photos, other media
Customize the user experience
use the brand to customize the look and feel of
all social media sites
17. how can you
measure success?
how often are you posting content?
how many people are visiting your site(s)?
- how many people “like” your facebook page?
- how many followers do you have on twitter?
how many people are commenting on your posts?
how many people are re-posting your content?
how many staff members are creating content?
how much money have you raised?
18. simple steps
1. know your vision
2. find your community
3. share your vision and story with them
4. invite them to act
5. invite them to share your message
6. find groups like yours and work together
19. main outcome
to make your social media
sites the primary source
for anything related to your
cause and your organisation.
Hinweis der Redaktion
Social media are media for social interaction, using highly accessible and scalable publishing techniques. It supports the democratisation of knowledge and information and transform people from content consumers to content producers. Social media builds on the ideological and technological foundations of Web 2.0 and allow the creation and exchange of user generated content.
Social media are media for social interaction, using highly accessible and scalable publishing techniques. It supports the democratisation of knowledge and information and transform people from content consumers to content producers. Social media builds on the ideological and technological foundations of Web 2.0 and allow the creation and exchange of user generated content.
Social media are media for social interaction, using highly accessible and scalable publishing techniques. It supports the democratisation of knowledge and information and transform people from content consumers to content producers. Social media builds on the ideological and technological foundations of Web 2.0 and allow the creation and exchange of user generated content.
Social media are media for social interaction, using highly accessible and scalable publishing techniques. It supports the democratisation of knowledge and information and transform people from content consumers to content producers. Social media builds on the ideological and technological foundations of Web 2.0 and allow the creation and exchange of user generated content.
Social media are media for social interaction, using highly accessible and scalable publishing techniques. It supports the democratisation of knowledge and information and transform people from content consumers to content producers. Social media builds on the ideological and technological foundations of Web 2.0 and allow the creation and exchange of user generated content.
Social media are media for social interaction, using highly accessible and scalable publishing techniques. It supports the democratisation of knowledge and information and transform people from content consumers to content producers. Social media builds on the ideological and technological foundations of Web 2.0 and allow the creation and exchange of user generated content.
Social media are media for social interaction, using highly accessible and scalable publishing techniques. It supports the democratisation of knowledge and information and transform people from content consumers to content producers. Social media builds on the ideological and technological foundations of Web 2.0 and allow the creation and exchange of user generated content.
Social media are media for social interaction, using highly accessible and scalable publishing techniques. It supports the democratisation of knowledge and information and transform people from content consumers to content producers. Social media builds on the ideological and technological foundations of Web 2.0 and allow the creation and exchange of user generated content.
Social media are media for social interaction, using highly accessible and scalable publishing techniques. It supports the democratisation of knowledge and information and transform people from content consumers to content producers. Social media builds on the ideological and technological foundations of Web 2.0 and allow the creation and exchange of user generated content.
Social media are media for social interaction, using highly accessible and scalable publishing techniques. It supports the democratisation of knowledge and information and transform people from content consumers to content producers. Social media builds on the ideological and technological foundations of Web 2.0 and allow the creation and exchange of user generated content.
Social media are media for social interaction, using highly accessible and scalable publishing techniques. It supports the democratisation of knowledge and information and transform people from content consumers to content producers. Social media builds on the ideological and technological foundations of Web 2.0 and allow the creation and exchange of user generated content.
Social media are media for social interaction, using highly accessible and scalable publishing techniques. It supports the democratisation of knowledge and information and transform people from content consumers to content producers. Social media builds on the ideological and technological foundations of Web 2.0 and allow the creation and exchange of user generated content.
Social media are media for social interaction, using highly accessible and scalable publishing techniques. It supports the democratisation of knowledge and information and transform people from content consumers to content producers. Social media builds on the ideological and technological foundations of Web 2.0 and allow the creation and exchange of user generated content.
Social media are media for social interaction, using highly accessible and scalable publishing techniques. It supports the democratisation of knowledge and information and transform people from content consumers to content producers. Social media builds on the ideological and technological foundations of Web 2.0 and allow the creation and exchange of user generated content.
Social media are media for social interaction, using highly accessible and scalable publishing techniques. It supports the democratisation of knowledge and information and transform people from content consumers to content producers. Social media builds on the ideological and technological foundations of Web 2.0 and allow the creation and exchange of user generated content.
Social media are media for social interaction, using highly accessible and scalable publishing techniques. It supports the democratisation of knowledge and information and transform people from content consumers to content producers. Social media builds on the ideological and technological foundations of Web 2.0 and allow the creation and exchange of user generated content.
Social media are media for social interaction, using highly accessible and scalable publishing techniques. It supports the democratisation of knowledge and information and transform people from content consumers to content producers. Social media builds on the ideological and technological foundations of Web 2.0 and allow the creation and exchange of user generated content.
