Most collaboration deployments rely on luck, or a hope that buying the best will make for collaboration success. You'd have better odds playing the lottery than expecting that kind of strategy to work out. The unfortunate truth is that most collaboration implementations are not designed and pre-loaded to solve actual business problems or to expedite the daily work that real employees need to get done on a regular basis. As a result, most collaboration deployments are doomed to failure. Dan Keldsen, collaboration expert and principal consultant at Information Architected, shows you how to stack the odds in your favor

1. Stop Presented by:
Pushing, Dan Keldsen, President of
Get Your
Team to Pull! www.InformationArchitected.com
Hashtag for Webinar: #e2pull
@dankeldsen
@centraldesktop

2. Agenda
Webinar Introduction (5 mins)
Featured Speaker: (40 mins)
Dan Keldsen
Q&A Session (15 mins)

3. About Dan Keldsen
Expertise:
• Innovation management
• Social business
• Enterprise 2.0/Web 2.0
Background
• Information Architected: president
and Principal Consultant
• AIIM International: former director and co-founder,
Market Intelligence unit
• Delphi Group: former senior analyst, consultant and CTO

4. Collaboration Insights Webinars
Connect Teach you Empower
you with collaboration you to drive
thought concepts change
leaders TODAY

5. Webinar brought to you
by Central Desktop
A complete,
cloud-based
social collaboration
platform
for business

6. Who We Are
Founded in 2005
HQ in Los Angeles, CA
500,000+ users globally
56% of the Fortune 1000 use
our product
Award-winning cloud-based
collaboration platform

7. How We Help
Simplify the Way You Work
Centralize your work securely in the cloud.
Work Faster
Eliminate unnecessary work so you can focus on what matters.
Get People Involved
Gain insight into your people, work styles and projects.
You Can Count on Us
We work with you to help solve your unique business challenges.

8. Thousands of Customers

9. How to ask Questions
• During webinar, use
Questions box.
• Formal Q&A will follow
presentation.

11. What We’ll Cover
Strategies for:
Pre-engagement
Rollout
Re-engagement
War stories:
Collaboration deployments gone bad
Success stories:
Top reasons why people DO use (and even love) their
collaboration platform
Based on Techniques from:
Marketing, Sales, Influence, Gaming, Design and Agile
that increase user adoption and engagement

12. We’ve Been Doing it Wrong

13. 3 Collaboration Crutches
1. We’ve been taught not
to collaborate
2. Management is anti-
collaboration
3. Technology only
magnifies collaboration
skills & attitude
Bonus Content: Listen to interview with Carlos
Dominguez of Cisco on Virtual Collaboration Problems:
http://bit.ly/xQYbH

14. No More Spray & Pray
It’s Time to Focus
Image Source: Halo – Microsoft Studios and Bungie Software

15. Ready?
Time to Engage Your Brains

16. Q: Are all IT projects doomed?

17. Q: Are all marketers liars?
Photo credit: http://www.flickr.com/photos/festivalinternacionaldeteatroclasicodealmagro/5657392648/

18. Q: Are all salespeople evil?
Photo credit: http://www.flickr.com/photos/rjs1322/1009831723/

19. Learn from the Masters
Marketing Sales Gaming

20. It’s Not Luck
It’s Serious Skillz
©2010 Information Architected, Inc.
www.InformationArchitected.com
www.IAIUniversity.com

22. Bonus Content: See video of 2009 E2.0 Keynote
presentation at http://bit.ly/r7sfMD

23. Has an inability to effectively
collaborate negatively impacted your
organization? (n=114)
Source: Information Architected, Inc.

24. Insights from IBM’s Global CIO Study
High-Growth CIOs
• Actively use collaboration and partnering technology
within IT organization 60 percent more often
• Spend 94 percent more time integrating business
and technology to innovate
• Devote 87 percent more of their time
to enabling business and
corporate vision
Low-Growth CIOs
Mired in tactical execution
and IT issues

25. Planning the Strategy
Successful
Collaboration
Platform
Pre- Re-
Engagement Engagement
Roll-out

26. What You Wanted to Know
We asked: You answered:
•What is the process/strategy?
Do you have any •How do you avoid confusing
people and have simpler tools?
specific concerns •How do you build buy-in?
about pre- •How do you get employees to not
be afraid of the system? (It was
engagement to created to be helpful, not hurtful)
•How to get users to contribute?
post-engagement •How do you guarantee buy-in
before launch?
process? •How to market collaboration as a
benefit for all parties?
•How to engage different
audiences for collaboration?

27. After Launch
Photo: NASA
is Where You Succeed or Fail

28. Not When You Wave Goodbye
Photo: NASA
And Go Home

29. Pre-Engagement Questions
to Ask for Collaboration
• What’s the context?
• What goes in here?
• Who has access?
• Where’s my old stuff?
• Is this an empty library and we have to figure it out?
• Is there content or conversations that should NOT go
in here? If so, where do they go?
• Why should I use this system vs. something else?
• Does anyone own this?
• Who do I ask for questions?
• Is there training?

30. Myth
People Hate Change
Photo Credit: http://www.flickr.com/photos/mararie/1341257723/2

31. Croc Brain is Picky
( It will ignore you if possible )
Source: Pitch Anything by Oren Klaff

32. 3 Key Stages in the Lifecycle
Enthusiast
Mastery
Regular
Habit-Building
Source: Amy Jo Kim
Newbie
Onboarding

33. Deconstructing
Engagement Loops
Visible Progress Positive Emotion
Stats / Challenges / Awards / Messages Fun / Delight / Trust / Pride / Curious
Source: Amy Jo Kim
Player (re)Engagement (social) Call to Action
Task / Mission / Game / Quiz / Gift Customize / Share / Help / Compete
Newbie
Onboarding

34. Common Collaboration Cases
Three primary use cases tend to be:
1. Find a specific piece of information
(library)
2. Complete a specific task
3. Find an expert or appropriate person
4. Collaborating to create, locate, update or
complete the above

35. Show Progress & What’s Next
Source: LinkedIn – Profile Completeness
Feedback is key to
engagement, and
engagement is what
makes collaboration
systems successful.
No engagement =
no use =
complete waste
Source: http://dribbble.com/shots/142779-Progress-bar-lives

36. Strategy + 3 Cs = Ripe Target
Structure, meaning
Needs, behaviors Document/data types,content
Information needs, audience types, objects, meta-information, existing
expertise, experience, tasks, structure, future structure, volume
information-seeking
behaviors
Content
Community
IA
Culture, technology
Business models & goals, Context
corporate culture, technology,
funding, politics, resources,
constraints

37. Planning the Strategy
Successful
Collaboration
Platform
Pre- Re-
Engagement Engagement
Roll-out

38. Social Gaming Engagement Styles (2011)
Acting
Express Compete
Content Players
Explore Collaborate
Source: Amy Jo Kim
Interacting

39. Social Engagement Verbs
Acting
Build Create Win Challenge
Design Purchase
Express Compete
Decorate Showoff
Customize Choose Compare Taunt
Content Players
View Collect Comment Like
Greet
Source: Amy Jo Kim
Rate
Vote Explore Collaborate
Share
Curate Review Help
Give
Interacting

40. Different VIEWs on Decision-
Making and Problem-Solving
Orientation to Change
Explorer Developer
Manner of Processing
External Internal
Ways of Deciding
Person Task
Bonus Offer: For webinar attendees, take advantage
of free VIEW for Two offer: bit.ly/opgLWI

41. Complications of Real Work
Info is Everywhere, Time Available and
In Many Forms Urgency Varies

42. Feedback Feeds Forward
So Get Out of Your Cube and
Get to Know Your 3 Cs and
Turn on the Engagement Loop!
Photo credit: http://www.flickr.com/photos/sundazed/1450388845/

43. Recap: 3 Major Frames
Strategy of 3 Cs Engagement
Pre- of Lifecycle of
Engagement, Content, Newbie,
Roll-out, Re- Context, Regular,
Engagement Community Expert

44. Questions? Comments?
Dan Keldsen, President Isaac Garcia, CEO
InformationArchitected.com CentralDesktop.com
dk@InformationArchitected.com ceo@centraldesktop.com
Twitter: @dankeldsen Twitter: @isaacgarcia
617.933.9655 866.900.7646