6. THE
EXPERTS:
MY
MENTORS
Pam DiSalvo
L e p l ey, A P R
Chief
Communications
Officer/Executive
D i r e c to r, D i v i s i o n o f
U n i v e r s i t y Re l a t i o n s
Virginia
C o m m o nw e a l t h
University
7. THE
EXPERTS:
MY
MENTORS
Denise Wright
Communications
& PR Manager
Luck Stone
Corporati on
8. THE
EXPERTS:
MY
MENTORS
Tina
Lamber t, CAE
Vice
President, Memb
er & Public
Relations
Virginia Society
of CPAs
9. THE
EXPERTS:
MY
MENTORS
Linnie S.
Car ter, Ph.D., AP
R
President & CEO
Linnie Car ter &
Associates LLC
10. COMMUNICATE WITH INTEGRIT Y
Have a clear sense of your moral compass
Be open and honest
Keep your promises
Don’t hold on to bad news
Be fiercely loyal to your organization
Tackle healthy conflict head on
NEVER burn bridges
11. COMMUNICATE WITH INTEGRIT Y
Take the high road
Actions speak louder than words
Lead by example
You either make or break the message
12. TAKE TIME TO COMMUNICATE
Schedule time on your calendar to
communicate
Make the most of that time
Saying you don’t have time is not an option
Be accessible to everyone in the
organization
13. REMEMBER THE FUNDAMENTALS
Stop and listen
Talk to your audience, not to yourself
Respond to the most difficult call first
Think about the “how” and “why”
Demonstrate your passion
Be curious
Document as much as possible
14. REMEMBER THE FUNDAMENTALS
Never handle a piece of paper or electronic
communication more than once
Always have someone proofread your
writing
Select the right communications vehicle
Ask open-ended questions to spark
dialogue
Know your audience
15. BUILD TRUST WITH PEOPLE
Be decisive
Keep your ego in check
Go out of your way to communicate to all
and treat everyone with respect
Build relationships with difficult people
Say thank you often
Keep your cool
16. BUILD TRUST WITH PEOPLE
Be visible and approachable
Make others feel good about themselves
and their contributions
Ask for others’ opinions regularly
Focus on relationships
17. LEARN THE BUSINESS
Learn how to hold your own in a business
conversation
Know the jargon, as annoying as it is
Take the jobs no one else wants
Be a life-long learner and surround yourself
with others who embrace this
18. LEARN THE BUSINESS
Immerse yourself in other areas
Monitor industry trends
Understand the organizational strategy
How do you fit in?
How do other departments fit in?
How can you help and add value?
Be a silo buster
19. CHECK FOR UNDERSTANDING
Answer questions
Go beyond answering questions, create
conversations
Ask questions. Do others get it?
7 times, 7 ways
20. AVOID THESE AT ALL COSTS!
Saying something in e-mail that you would
not say to someone’s face
Being unresponsive
Not answering a question because the
recipient will not like the answer
Inappropriate use of e-mail
Typos
Sitting in meetings and offering nothing
21. AVOID THESE AT ALL COSTS!
Being afraid to ask questions
Requesting something from a colleague
at the last minute or past due
E-mailing or texting during meetings or
meals
Being inconsistent
22. BONUS TIPS FROM JILL
Do not gossip
In a status meeting, make your point and
move on
Rehearse every time, especially when you
don’t think you need to
23. BONUS TIPS FROM JILL
Are you a constant positive reflection of
the organization?
Does your personal brand sparkle? If
not, scrub it!
Have you Googled yourself lately?
