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1952election
1.
Unit 3: Post War America The 1952 Election: Television Advertising as a Campaign Tool quot;The idea that you can merchandise candidates for high office like breakfast cereal is the ultimate indignity to the democratic process.quot;
‐‐‐Democratic Candidate Adlai Stevenson, 1956 quot;Television is no gimmick, and nobody will ever be elected to major office again without presenting themselves well on it.quot; ‐‐‐Television producer and Nixon campaign consultant Roger Ailes, 1968 1
2.
Ike for President After watching several of these campaign spots, what strikes you about the style, performance, and message of the spots? Style Performance Message
2
3.
Stevenson for President After watching several of these campaign spots, what strikes you about the style, performance, and message of the spots? Style Performance Message
3
4.
In your opinion, who used the medium to a better advantage? Support your statement with specific examples.
4
5.
What can we learn about the concerns of the nation in 1952 and the differences in the candidates from watching these commercials?
5
6.
Small Group Activity In groups of three, chose one ad from 1952 and another ad from 2008. Compare the ads using the following categories: •
Production Choices • Style • Content • Overall Effect of the commercials As a group, discuss this question: what do these changes suggest about how the medium itself has evolved? 6
7.
7
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