SlideShare ist ein Scribd-Unternehmen logo

HTC online strategy

•Als PPTX, PDF herunterladen•
•
C
cchsu73
BusinessTechnologie
1 von 10
Yuan Chun Hsu, NMDL, 2011
Goals!!  Optimize Social Networking Sites: Facebook, Twitter, YouTube  IncreaseSales: Both smartphones (the old product line) and tablets (the new product line)!  Increase customers’ loyalty.
Challenge??  Strong Competitors!  Customers are not loyal… After monitoring, the main competitors are Apple, Samsung, and BlackBerry
Social Media 71,297 subscribers 1,003,935 like this Now, HTC engaged in developing Social Networking Sites. 395,951 followers
Improvement!  Facebook:More information on local Facebook page (e.g. HTC USA)  Twitter: Make sure other social media can be found the link of Twitter  YouTube: More interesting videos and give links on Facebook page and Twitter
Google Adwords  It • Much cheaper! is much cheaper than using traditional media to do advertising. • Much easier! • Monitor the effectiveness  It is much easier to design ain any time! ad keyword than making a commercial or a print ad.  It allows you to monitor your campaign effectiveness in any time.
Keywords mobile phone cell phone smartphone tablet Since the need of tablet is increasing, the searches are high. The tablet product line from HTC is well developed so it might trigger visitors who seek tablet buying HTC products.
The budget includes the personnel expense, Facebook Budget and YouTube ads, and some other campaigns expense. Adwords $180,000 Facebook $90,000 Twitter 20% Google Twitter $90,000 Adwords YouTube $90,000 YouTube 40% ___________ 20% ONLY $450,000 Facebook 20% per year Unlike traditional advertising, social media cost less but gain more awareness from consumers. Moreover, you can contact with consumers directly and then enhance their loyalty!
Timeline 6 months Optimize social networking sites 8 months Hold campaigns through social media  12 months Increase sales and enhance loyalty!
Metrics of Success Monitor the “like” on Facebook, tweet and retweet on Twitter, the number of YouTube channel subscribers. Using Google Alerts to monitor the news releases.

Empfohlen

Forever 21 presentation
Forever 21 presentationForever 21 presentation
Forever 21 presentationelladore1
 
Forever 21 Digital Marketing Strategy
Forever 21 Digital Marketing StrategyForever 21 Digital Marketing Strategy
Forever 21 Digital Marketing StrategyPengxuef
 
Forever 21 plan
Forever 21 planForever 21 plan
Forever 21 planbrittanyspeaks
 
Social media analysis
Social media analysisSocial media analysis
Social media analysisbrittanyspeaks
 
Jen Begeal - Portfolio 2018
Jen Begeal - Portfolio 2018Jen Begeal - Portfolio 2018
Jen Begeal - Portfolio 2018Jen Begeal
 
Coca-Cola Digital Marketing Strategy: ADV420
Coca-Cola Digital Marketing Strategy: ADV420Coca-Cola Digital Marketing Strategy: ADV420
Coca-Cola Digital Marketing Strategy: ADV420Victoria Topor
 
Social Application Development Strategy
Social Application Development StrategySocial Application Development Strategy
Social Application Development StrategyConvertiv
 
Forever 21 final presentation
Forever 21 final presentationForever 21 final presentation
Forever 21 final presentationmjden2
 

Empfohlen

Forever 21 presentation
Forever 21 presentationForever 21 presentation
Forever 21 presentationelladore1
 
Forever 21 Digital Marketing Strategy
Forever 21 Digital Marketing StrategyForever 21 Digital Marketing Strategy
Forever 21 Digital Marketing StrategyPengxuef
 
Forever 21 plan
Forever 21 planForever 21 plan
Forever 21 planbrittanyspeaks
 
Social media analysis
Social media analysisSocial media analysis
Social media analysisbrittanyspeaks
 
Jen Begeal - Portfolio 2018
Jen Begeal - Portfolio 2018Jen Begeal - Portfolio 2018
Jen Begeal - Portfolio 2018Jen Begeal
 
Coca-Cola Digital Marketing Strategy: ADV420
Coca-Cola Digital Marketing Strategy: ADV420Coca-Cola Digital Marketing Strategy: ADV420
Coca-Cola Digital Marketing Strategy: ADV420Victoria Topor
 
Social Application Development Strategy
Social Application Development StrategySocial Application Development Strategy
Social Application Development StrategyConvertiv
 
Forever 21 final presentation
Forever 21 final presentationForever 21 final presentation
Forever 21 final presentationmjden2
 
Social Media Marketing - Deep Dive - IAB Spain Madrid 2010
Social Media Marketing - Deep Dive - IAB Spain Madrid 2010Social Media Marketing - Deep Dive - IAB Spain Madrid 2010
Social Media Marketing - Deep Dive - IAB Spain Madrid 2010SocialMedia8
 
Forever 21 presentation2
Forever 21 presentation2Forever 21 presentation2
Forever 21 presentation2elladore1
 
Google Display and Video Advertising Plan
Google Display and Video Advertising PlanGoogle Display and Video Advertising Plan
Google Display and Video Advertising PlanMohammad Adnan Rangrez
 
You tube case study –italymay2010
You tube case study –italymay2010You tube case study –italymay2010
You tube case study –italymay2010Juan Pittau
 
Facebook Advertising Spend Strategy
Facebook Advertising Spend Strategy Facebook Advertising Spend Strategy
Facebook Advertising Spend Strategy savvymedia
 
User Generated Content and Sports
User Generated Content and Sports User Generated Content and Sports
User Generated Content and Sports Cindy Karathanasis
 
Forever 21
Forever 21Forever 21
Forever 21Eunhae Cho
 
Digital marketing strategy for Myspace Music
Digital marketing strategy for Myspace MusicDigital marketing strategy for Myspace Music
Digital marketing strategy for Myspace Musicfowler11
 
Emerging media: The rise of video and native renaissance
Emerging media: The rise of video and native renaissanceEmerging media: The rise of video and native renaissance
Emerging media: The rise of video and native renaissanceAnis Zantout
 
Rich Media & Direct Marketing
Rich Media & Direct MarketingRich Media & Direct Marketing
Rich Media & Direct MarketingKatie Tomaino
 
Sony VAIO Series P Facebook Promotion
Sony VAIO Series P Facebook PromotionSony VAIO Series P Facebook Promotion
Sony VAIO Series P Facebook PromotionChat Social Media Agency
 
Coca Cola - Social Media Strategies (Digital Marketing Today: F16)
Coca Cola - Social Media Strategies (Digital Marketing Today: F16)Coca Cola - Social Media Strategies (Digital Marketing Today: F16)
Coca Cola - Social Media Strategies (Digital Marketing Today: F16)Julian Gamboa
 
Coke Zero - Coca Cola: Digital Marketing Campaign for Coke Zero
Coke Zero - Coca Cola: Digital Marketing Campaign for Coke Zero Coke Zero - Coca Cola: Digital Marketing Campaign for Coke Zero
Coke Zero - Coca Cola: Digital Marketing Campaign for Coke Zero Amit Chaturvedi
 
Tourism Tuscany Case Study – Social Media Marketing Program
Tourism Tuscany Case Study – Social Media Marketing Program Tourism Tuscany Case Study – Social Media Marketing Program
Tourism Tuscany Case Study – Social Media Marketing Program SocialMedia8
 
NMDL Digital Strategy for Forever 21
NMDL Digital Strategy for Forever 21NMDL Digital Strategy for Forever 21
NMDL Digital Strategy for Forever 21miablueiii
 
Final presentation
Final presentationFinal presentation
Final presentationsligeral
 
Beverage Industry (digital marketing)
Beverage Industry (digital marketing)Beverage Industry (digital marketing)
Beverage Industry (digital marketing)Aditya Sagar
 
digital marketing of coca cola adidas and american tourister
digital marketing of coca cola adidas and american touristerdigital marketing of coca cola adidas and american tourister
digital marketing of coca cola adidas and american touristerStudent
 
New product launch: Six steps for a social media win!
New product launch: Six steps for a social media win!New product launch: Six steps for a social media win!
New product launch: Six steps for a social media win!Socialab
 
Google
GoogleGoogle
Googleliuyipen
 
Launching Campaign of Oppo Joy Mobile
Launching Campaign of Oppo Joy MobileLaunching Campaign of Oppo Joy Mobile
Launching Campaign of Oppo Joy MobileAhsan Habib Shuvo
 
Globalization and branding strategy of OPPO
Globalization and branding strategy of OPPOGlobalization and branding strategy of OPPO
Globalization and branding strategy of OPPODaniyal Ali
 

Weitere ähnliche Inhalte

Was ist angesagt?

Social Media Marketing - Deep Dive - IAB Spain Madrid 2010
Social Media Marketing - Deep Dive - IAB Spain Madrid 2010Social Media Marketing - Deep Dive - IAB Spain Madrid 2010
Social Media Marketing - Deep Dive - IAB Spain Madrid 2010SocialMedia8
 
Forever 21 presentation2
Forever 21 presentation2Forever 21 presentation2
Forever 21 presentation2elladore1
 
Google Display and Video Advertising Plan
Google Display and Video Advertising PlanGoogle Display and Video Advertising Plan
Google Display and Video Advertising PlanMohammad Adnan Rangrez
 
You tube case study –italymay2010
You tube case study –italymay2010You tube case study –italymay2010
You tube case study –italymay2010Juan Pittau
 
Facebook Advertising Spend Strategy
Facebook Advertising Spend Strategy Facebook Advertising Spend Strategy
Facebook Advertising Spend Strategy savvymedia
 
User Generated Content and Sports
User Generated Content and Sports User Generated Content and Sports
User Generated Content and Sports Cindy Karathanasis
 
Digital marketing strategy for Myspace Music
Digital marketing strategy for Myspace MusicDigital marketing strategy for Myspace Music
Digital marketing strategy for Myspace Musicfowler11
 
Emerging media: The rise of video and native renaissance
Emerging media: The rise of video and native renaissanceEmerging media: The rise of video and native renaissance
Emerging media: The rise of video and native renaissanceAnis Zantout
 
Rich Media & Direct Marketing
Rich Media & Direct MarketingRich Media & Direct Marketing
Rich Media & Direct MarketingKatie Tomaino
 
Coca Cola - Social Media Strategies (Digital Marketing Today: F16)
Coca Cola - Social Media Strategies (Digital Marketing Today: F16)Coca Cola - Social Media Strategies (Digital Marketing Today: F16)
Coca Cola - Social Media Strategies (Digital Marketing Today: F16)Julian Gamboa
 
Coke Zero - Coca Cola: Digital Marketing Campaign for Coke Zero
Coke Zero - Coca Cola: Digital Marketing Campaign for Coke Zero Coke Zero - Coca Cola: Digital Marketing Campaign for Coke Zero
Coke Zero - Coca Cola: Digital Marketing Campaign for Coke Zero Amit Chaturvedi
 
Tourism Tuscany Case Study – Social Media Marketing Program
Tourism Tuscany Case Study – Social Media Marketing Program Tourism Tuscany Case Study – Social Media Marketing Program
Tourism Tuscany Case Study – Social Media Marketing Program SocialMedia8
 
NMDL Digital Strategy for Forever 21
NMDL Digital Strategy for Forever 21NMDL Digital Strategy for Forever 21
NMDL Digital Strategy for Forever 21miablueiii
 
Final presentation
Final presentationFinal presentation
Final presentationsligeral
 
Beverage Industry (digital marketing)
Beverage Industry (digital marketing)Beverage Industry (digital marketing)
Beverage Industry (digital marketing)Aditya Sagar
 
digital marketing of coca cola adidas and american tourister
digital marketing of coca cola adidas and american touristerdigital marketing of coca cola adidas and american tourister
digital marketing of coca cola adidas and american touristerStudent
 
New product launch: Six steps for a social media win!
New product launch: Six steps for a social media win!New product launch: Six steps for a social media win!
New product launch: Six steps for a social media win!Socialab
 

Was ist angesagt? (20)

Social Media Marketing - Deep Dive - IAB Spain Madrid 2010
Social Media Marketing - Deep Dive - IAB Spain Madrid 2010Social Media Marketing - Deep Dive - IAB Spain Madrid 2010
Social Media Marketing - Deep Dive - IAB Spain Madrid 2010
 
Forever 21 presentation2
Forever 21 presentation2Forever 21 presentation2
Forever 21 presentation2
 
Google Display and Video Advertising Plan
Google Display and Video Advertising PlanGoogle Display and Video Advertising Plan
Google Display and Video Advertising Plan
 
You tube case study –italymay2010
You tube case study –italymay2010You tube case study –italymay2010
You tube case study –italymay2010
 
Facebook Advertising Spend Strategy
Facebook Advertising Spend Strategy Facebook Advertising Spend Strategy
Facebook Advertising Spend Strategy
 
User Generated Content and Sports
User Generated Content and Sports User Generated Content and Sports
User Generated Content and Sports
 
Forever 21
Forever 21Forever 21
Forever 21
 
Digital marketing strategy for Myspace Music
Digital marketing strategy for Myspace MusicDigital marketing strategy for Myspace Music
Digital marketing strategy for Myspace Music
 
Emerging media: The rise of video and native renaissance
Emerging media: The rise of video and native renaissanceEmerging media: The rise of video and native renaissance
Emerging media: The rise of video and native renaissance
 
Rich Media & Direct Marketing
Rich Media & Direct MarketingRich Media & Direct Marketing
Rich Media & Direct Marketing
 
Sony VAIO Series P Facebook Promotion
Sony VAIO Series P Facebook PromotionSony VAIO Series P Facebook Promotion
Sony VAIO Series P Facebook Promotion
 
Coca Cola - Social Media Strategies (Digital Marketing Today: F16)
Coca Cola - Social Media Strategies (Digital Marketing Today: F16)Coca Cola - Social Media Strategies (Digital Marketing Today: F16)
Coca Cola - Social Media Strategies (Digital Marketing Today: F16)
 
Coke Zero - Coca Cola: Digital Marketing Campaign for Coke Zero
Coke Zero - Coca Cola: Digital Marketing Campaign for Coke Zero Coke Zero - Coca Cola: Digital Marketing Campaign for Coke Zero
Coke Zero - Coca Cola: Digital Marketing Campaign for Coke Zero
 
Tourism Tuscany Case Study – Social Media Marketing Program
Tourism Tuscany Case Study – Social Media Marketing Program Tourism Tuscany Case Study – Social Media Marketing Program
Tourism Tuscany Case Study – Social Media Marketing Program
 
NMDL Digital Strategy for Forever 21
NMDL Digital Strategy for Forever 21NMDL Digital Strategy for Forever 21
NMDL Digital Strategy for Forever 21
 
Final presentation
Final presentationFinal presentation
Final presentation
 
Beverage Industry (digital marketing)
Beverage Industry (digital marketing)Beverage Industry (digital marketing)
Beverage Industry (digital marketing)
 
digital marketing of coca cola adidas and american tourister
digital marketing of coca cola adidas and american touristerdigital marketing of coca cola adidas and american tourister
digital marketing of coca cola adidas and american tourister
 
New product launch: Six steps for a social media win!
New product launch: Six steps for a social media win!New product launch: Six steps for a social media win!
New product launch: Six steps for a social media win!
 
Google
GoogleGoogle
Google
 

Andere mochten auch

Launching Campaign of Oppo Joy Mobile
Launching Campaign of Oppo Joy MobileLaunching Campaign of Oppo Joy Mobile
Launching Campaign of Oppo Joy MobileAhsan Habib Shuvo
 
Globalization and branding strategy of OPPO
Globalization and branding strategy of OPPOGlobalization and branding strategy of OPPO
Globalization and branding strategy of OPPODaniyal Ali
 
Huwaei Case Study - Goals and Strategies
Huwaei Case Study - Goals and Strategies Huwaei Case Study - Goals and Strategies
Huwaei Case Study - Goals and Strategies Ahmed Ehab
 
Apple i phone marketing plan
Apple i phone marketing planApple i phone marketing plan
Apple i phone marketing planDivyesh Mali
 
Marketing Strategy Analysis Apple iPhone
Marketing Strategy Analysis Apple iPhoneMarketing Strategy Analysis Apple iPhone
Marketing Strategy Analysis Apple iPhoneMKTGatHPU
 
Xiaomi Inc.: Positioning and Strategy for Entry into Indian Smartphone Market
Xiaomi Inc.: Positioning and Strategy for Entry into Indian Smartphone MarketXiaomi Inc.: Positioning and Strategy for Entry into Indian Smartphone Market
Xiaomi Inc.: Positioning and Strategy for Entry into Indian Smartphone MarketCaio Porciuncula
 
HUAWEI Success Story
HUAWEI Success StoryHUAWEI Success Story
HUAWEI Success StoryTawhid Rahman
 
Vision Mission Objectives Goals
Vision Mission Objectives Goals Vision Mission Objectives Goals
Vision Mission Objectives Goals jyothimonc
 

Andere mochten auch (11)

Launching Campaign of Oppo Joy Mobile
Launching Campaign of Oppo Joy MobileLaunching Campaign of Oppo Joy Mobile
Launching Campaign of Oppo Joy Mobile
 
Globalization and branding strategy of OPPO
Globalization and branding strategy of OPPOGlobalization and branding strategy of OPPO
Globalization and branding strategy of OPPO
 
Htc strategy
Htc strategyHtc strategy
Htc strategy
 
Xiaomi
XiaomiXiaomi
Xiaomi
 
Huwaei Case Study - Goals and Strategies
Huwaei Case Study - Goals and Strategies Huwaei Case Study - Goals and Strategies
Huwaei Case Study - Goals and Strategies
 
Apple i phone marketing plan
Apple i phone marketing planApple i phone marketing plan
Apple i phone marketing plan
 
Marketing Strategy Analysis Apple iPhone
Marketing Strategy Analysis Apple iPhoneMarketing Strategy Analysis Apple iPhone
Marketing Strategy Analysis Apple iPhone
 
Xiaomi Inc.: Positioning and Strategy for Entry into Indian Smartphone Market
Xiaomi Inc.: Positioning and Strategy for Entry into Indian Smartphone MarketXiaomi Inc.: Positioning and Strategy for Entry into Indian Smartphone Market
Xiaomi Inc.: Positioning and Strategy for Entry into Indian Smartphone Market
 
HUAWEI Success Story
HUAWEI Success StoryHUAWEI Success Story
HUAWEI Success Story
 
Vision Mission Objectives Goals
Vision Mission Objectives Goals Vision Mission Objectives Goals
Vision Mission Objectives Goals
 
Vision and mission of companies
Vision and mission of companies Vision and mission of companies
Vision and mission of companies
 

Ähnlich wie HTC online strategy

TARGET Digital Marketing Final Presentation
TARGET Digital Marketing Final PresentationTARGET Digital Marketing Final Presentation
TARGET Digital Marketing Final Presentationjorgen53
 
Costs of Advertising on Social Media
Costs of Advertising on Social MediaCosts of Advertising on Social Media
Costs of Advertising on Social MediaKevin DuBrow
 
ROI On Digital And Social Media Marketing
ROI On Digital And Social Media Marketing ROI On Digital And Social Media Marketing
ROI On Digital And Social Media MarketingSocial Samosa
 
Holistic Digital Marketing Manifesto: Why Combine Services?
Holistic Digital Marketing Manifesto: Why Combine Services?Holistic Digital Marketing Manifesto: Why Combine Services?
Holistic Digital Marketing Manifesto: Why Combine Services?Daniel Martin
 
The 7 Elements of a Perfect Social Media Campaign
The 7 Elements of a Perfect Social Media CampaignThe 7 Elements of a Perfect Social Media Campaign
The 7 Elements of a Perfect Social Media CampaignClosed
 
How to use social media
How to use social mediaHow to use social media
How to use social mediaNick Leech
 
Warren Knight B2B Social Media Marketing
Warren Knight B2B Social Media MarketingWarren Knight B2B Social Media Marketing
Warren Knight B2B Social Media MarketingThink Digital First
 
Social Media Marketing Strategy for your Business in 2020
Social Media Marketing Strategy for your Business in 2020Social Media Marketing Strategy for your Business in 2020
Social Media Marketing Strategy for your Business in 2020Martin van Vliet
 
ROI on Digital and Social Media - GBG Mumbai
ROI on Digital and Social Media - GBG MumbaiROI on Digital and Social Media - GBG Mumbai
ROI on Digital and Social Media - GBG MumbaiGBG Mumbai
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media MarketingNiv Calderon
 
Facebook & Twitter: Marketing in the Moment
Facebook & Twitter: Marketing in the Moment Facebook & Twitter: Marketing in the Moment
Facebook & Twitter: Marketing in the Moment DigitalRoyalty
 
Global Social Media
Global Social MediaGlobal Social Media
Global Social MediaTonyMatchem
 
Umsl super bowl hastag strategy case study
Umsl super bowl hastag strategy case studyUmsl super bowl hastag strategy case study
Umsl super bowl hastag strategy case studyPerry Drake
 
New media marketing plan
New media marketing planNew media marketing plan
New media marketing planameliaeri
 
Smart Button Social Media
Smart Button Social MediaSmart Button Social Media
Smart Button Social Mediaastacy
 
Social Media Marketing Strategy
Social Media Marketing StrategySocial Media Marketing Strategy
Social Media Marketing StrategyManjari Singh
 
Social Media Bcn Jen
Social Media Bcn JenSocial Media Bcn Jen
Social Media Bcn Jenjennyjobring
 

Ähnlich wie HTC online strategy (20)

TARGET Digital Marketing Final Presentation
TARGET Digital Marketing Final PresentationTARGET Digital Marketing Final Presentation
TARGET Digital Marketing Final Presentation
 
Costs of Advertising on Social Media
Costs of Advertising on Social MediaCosts of Advertising on Social Media
Costs of Advertising on Social Media
 
ROI On Digital And Social Media Marketing
ROI On Digital And Social Media Marketing ROI On Digital And Social Media Marketing
ROI On Digital And Social Media Marketing
 
Holistic Digital Marketing Manifesto: Why Combine Services?
Holistic Digital Marketing Manifesto: Why Combine Services?Holistic Digital Marketing Manifesto: Why Combine Services?
Holistic Digital Marketing Manifesto: Why Combine Services?
 
The 7 Elements of a Perfect Social Media Campaign
The 7 Elements of a Perfect Social Media CampaignThe 7 Elements of a Perfect Social Media Campaign
The 7 Elements of a Perfect Social Media Campaign
 
How to use social media
How to use social mediaHow to use social media
How to use social media
 
Warren Knight B2B Social Media Marketing
Warren Knight B2B Social Media MarketingWarren Knight B2B Social Media Marketing
Warren Knight B2B Social Media Marketing
 
Social Media Marketing Strategy for your Business in 2020
Social Media Marketing Strategy for your Business in 2020Social Media Marketing Strategy for your Business in 2020
Social Media Marketing Strategy for your Business in 2020
 
Daily hundred Pitch Deck 2014
Daily hundred Pitch Deck 2014Daily hundred Pitch Deck 2014
Daily hundred Pitch Deck 2014
 
ROI on Digital and Social Media - GBG Mumbai
ROI on Digital and Social Media - GBG MumbaiROI on Digital and Social Media - GBG Mumbai
ROI on Digital and Social Media - GBG Mumbai
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Daily Hundred for Business
Daily Hundred for Business Daily Hundred for Business
Daily Hundred for Business
 
Facebook & Twitter: Marketing in the Moment
Facebook & Twitter: Marketing in the Moment Facebook & Twitter: Marketing in the Moment
Facebook & Twitter: Marketing in the Moment
 
Global Social Media
Global Social MediaGlobal Social Media
Global Social Media
 
How To Make Money On YouTube
How To Make Money On YouTubeHow To Make Money On YouTube
How To Make Money On YouTube
 
Umsl super bowl hastag strategy case study
Umsl super bowl hastag strategy case studyUmsl super bowl hastag strategy case study
Umsl super bowl hastag strategy case study
 
New media marketing plan
New media marketing planNew media marketing plan
New media marketing plan
 
Smart Button Social Media
Smart Button Social MediaSmart Button Social Media
Smart Button Social Media
 
Social Media Marketing Strategy
Social Media Marketing StrategySocial Media Marketing Strategy
Social Media Marketing Strategy
 
Social Media Bcn Jen
Social Media Bcn JenSocial Media Bcn Jen
Social Media Bcn Jen
 

Kürzlich hochgeladen

Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentationuneakwhite
 
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...meghakumariji156
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Falcon Invoice Discounting
 
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service AvailableNashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Availablepr788182
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Timegargpaaro
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAITim Wilson
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGpr788182
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon investment
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGpr788182
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Adnet Communications
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...daisycvs
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1kcpayne
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with CultureSeta Wicaksana
 
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur DubaiUAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubaijaehdlyzca
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwaitdaisycvs
 
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service AvailableBerhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Availablepr788182
 
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book nowKalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book nowranineha57744
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGpr788182
 

Kürzlich hochgeladen (20)

WheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond InsightsWheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond Insights
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service AvailableNashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur DubaiUAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service AvailableBerhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
 
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book nowKalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 

HTC online strategy

  • 1. Yuan Chun Hsu, NMDL, 2011
  • 2. Goals!!  Optimize Social Networking Sites: Facebook, Twitter, YouTube  IncreaseSales: Both smartphones (the old product line) and tablets (the new product line)!  Increase customers’ loyalty.
  • 3. Challenge??  Strong Competitors!  Customers are not loyal… After monitoring, the main competitors are Apple, Samsung, and BlackBerry
  • 4. Social Media 71,297 subscribers 1,003,935 like this Now, HTC engaged in developing Social Networking Sites. 395,951 followers
  • 5. Improvement!  Facebook:More information on local Facebook page (e.g. HTC USA)  Twitter: Make sure other social media can be found the link of Twitter  YouTube: More interesting videos and give links on Facebook page and Twitter
  • 6. Google Adwords  It • Much cheaper! is much cheaper than using traditional media to do advertising. • Much easier! • Monitor the effectiveness  It is much easier to design ain any time! ad keyword than making a commercial or a print ad.  It allows you to monitor your campaign effectiveness in any time.
  • 7. Keywords mobile phone cell phone smartphone tablet Since the need of tablet is increasing, the searches are high. The tablet product line from HTC is well developed so it might trigger visitors who seek tablet buying HTC products.
  • 8. The budget includes the personnel expense, Facebook Budget and YouTube ads, and some other campaigns expense. Adwords $180,000 Facebook $90,000 Twitter 20% Google Twitter $90,000 Adwords YouTube $90,000 YouTube 40% ___________ 20% ONLY $450,000 Facebook 20% per year Unlike traditional advertising, social media cost less but gain more awareness from consumers. Moreover, you can contact with consumers directly and then enhance their loyalty!
  • 9. Timeline 6 months Optimize social networking sites 8 months Hold campaigns through social media  12 months Increase sales and enhance loyalty!
  • 10. Metrics of Success Monitor the “like” on Facebook, tweet and retweet on Twitter, the number of YouTube channel subscribers. Using Google Alerts to monitor the news releases.

Hinweis der Redaktion

  1. (The campaigns will be more successful than before since we have optimized the social networking sites!)