Offline retail is losing ground to more tech-savvy competitors as online retail grows faster, undergoing transformations through new business models enabled by mobile and social commerce. The mobile opportunity for retail includes developing mobile apps that allow being a store on the go for customers, building multichannel strategies through a single codebase that adapts to different devices, and using mobile in stores to enhance the customer experience through associate apps and operational efficiencies.
3. Online is still a small fraction of total
retail sales in the US…
Source: Business Insider, Federal Reserve
Online Retail
Offline Retail
4. … however online is growing much faster
than offline retail sales
Online Retail
Offline Retail
Source: Business Insider, comScore, US Department of Commerce
5. Agenda
Offline Retail has been loosing ground to more agile,
tech-savvy competitors
Online Retail is also undergoing through a major
transformation
6. Online Retail itself has also been
disrupted by new business and
engagement models
Social Commerce
Subscription Commerce
Curated Commerce
Distributed Commerce
Crowdsourced Commerce
Flash Sales/Daily Deals
Same-day Delivery
Mobile Commerce
7. In 4 years, 6 out of 10 Mobile Internet
Users will be Mobile Retail User in the US
8. Agenda
Offline Retail has been loosing ground to more agile,
tech-savvy competitors
Online Retail is also undergoing through a major
transformation
The mobile opportunity in Retail
Be a store on the go
9. The mobile opportunity in Retail
Be a store on the go
Still a green field for both
Online and Offline
Retailer
Users expect full feature
set, not a scale-down of
e-commerce Web site
Users expect a tailored
experience for mobile, not
a repackaged Web site
Context-awareness as
key to build relevant
propositions/experiencesKony Mobile Commerce
Application
10. Agenda
Offline Retail has been loosing ground to more agile,
tech-savvy competitors
Online Retail is also undergoing through a major
transformation
The mobile opportunity in Retail
Be a store on the go
Build a multichannel presentation layer
11. The mobile opportunity in Retail
Build a multichannel presentation layer
Build a multichannel
strategy for online retail
Single, decoupled e-
commerce engine
providing services to all
interaction channels
In the presentation layer,
take a platform approach
and deploy a single,
future-proof codebase
that dynamically adapts to
multiple channels
Kony Mobile & Multichannel
Platform
DEPLOY EVERYWHERE
Tablet
Smartphone
Other screens
Desktop
DEVELOP ONCE
A single code base
12. Agenda
Offline Retail has been loosing ground to more agile,
tech-savvy competitors
Online Retail is also undergoing through a major
transformation
The mobile opportunity in Retail
Be a store on the go
Build a multichannel presentation layer
Rethink in-store experience
13. The mobile opportunity in Retail
Rethink in-store experience
Shoppers go online for
price, selection,
convenience
Shoppers go offline to
experience, interact, take
home faster
Smartphone as a center
piece of in-store
experience
People willing to trade data
for better services,
personalization
Apple Store, Amsterdam
14. Agenda
Offline Retail has been loosing ground to more agile,
tech-savvy competitors
Online Retail is also undergoing through a major
transformation
The mobile opportunity in Retail
Be a store on the go
Build a multichannel presentation layer
Rethink in-store experience
Create a new breed of sales associate
15. The mobile opportunity in Retail
Create a new breed of sales associate
61% of shoppers say they
are better connected to
product information than
store associates
67% of shoppers say they
have superior store
experience when store
associates have real time
access to information
Mobile apps on the hands
of sales associates are
key to increase shoppers
spending, loyalty today
Kony Mobile Application
In-store Sales
Source: Motorola
16. Agenda
Offline Retail has been loosing ground to more agile,
tech-savvy competitors
Online Retail is also undergoing through a major
transformation
The mobile opportunity in Retail
Be a store on the go
Build a multichannel presentation layer
Rethink in-store experience
Create a new breed of sales associate
Streamline store operations
17. The mobile opportunity in Retail
Streamline store operations
Increase the efficiency
and effectiveness of store
operations team
Store staff is mobile by
design, so their software
should be too
Go beyond bar code
scanning to electronic
forms to imagine
recognition
Connect staff to
consumers through
mobile
Kony Mobile Application
Planogram Audit
18. Agenda
Offline Retail has been loosing ground to more agile,
tech-savvy competitors
Online Retail is also undergoing through a major
transformation
The mobile opportunity in Retail
Be a store on the go
Build a multichannel presentation layer
Rethink in-store experience
Create a new breed of sales associate
Streamline store operations
Final Thoughts