A brief presentation to a USC Communications class of soon to be graduating seniors who wanted to understand the job marketing in digital communications PR and Marketing.

1. Being an Attractive
Digital Communications
Candidate in Today’s Market

3. How do we find a job we want?
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Industry
Team Size
Social Impact
Leadership
Recognition

4. Know Your Passion
• Your career should be a passion of yours
• This means knowing what you want to
aspire to
• What goals you have that align with
client needs

5. What brand or campaign currently
impresses you and why?

6. Laser Focus
Stay current.
Know what brands are doing in digital.
Follow leaders in communications and digital fields.

7. Paid, Earned, Owned
Know what bowl does what.

8. Tale of Two Paths
Marketing?
Public Relations?

9. Internship Led Career
It’s all about trial.

10. Don’t just look in
Participate.

11. Create.

12. Finally be findable.

13. THANK YOU
Chris Baccus
GolinHarris
Executive Director of Digital
Twitter @cbaccus