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Being an Attractive
Digital Communications
Candidate in Today’s Market
Being an Attractive Digital Communications Candidate in Today’s Market
How do we find a job we want?
•
•
•
•
•

Industry
Team Size
Social Impact
Leadership
Recognition
Know Your Passion
• Your career should be a passion of yours
• This means knowing what you want to
aspire to
• What goals you have that align with
client needs
What brand or campaign currently
impresses you and why?
Laser Focus

Stay current.
Know what brands are doing in digital.
Follow leaders in communications and digital fields.
Paid, Earned, Owned

Know what bowl does what.
Tale of Two Paths
Marketing?
Public Relations?
Internship Led Career

It’s all about trial.
Don’t just look in

Participate.
Create.
Finally be findable.
THANK YOU
Chris Baccus
GolinHarris
Executive Director of Digital
Twitter @cbaccus

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