Twitter terri cooper board room breakfast
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How to harness Twitter in the Small- Medium Business context. A presentation specifically for Terri Cooper's BoardRoom Breakfast, conducted in November 2010
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Twitter terri cooper board room breakfast
- 1. HOW TO HARNESS TWITTER FOR BUSINESS AND BRAND BUILDING Twitter
- 8. The Basics
Hinweis der Redaktion
- ETR The Numbers Twitter – 1533followers Facebook – Personal page – 112 ‘Friends’ Facebook – Business page – 76 strong community LinkedIn – 113 Connections + Blog & email list = A total reach – 1513 1200 approx + Strong Peer Network + Strong ‘advocate’ network – helps things go viral – a ‘virtual’ team of marketers 15 new ‘Fusion-ites’ 3 speaking engagements Who uses twitter? More than 1x a day More than 1x a week Set up the account and still don’t get it? Who has ‘heard’ about it but still not using it? (number of followers/followees)
- Why I say it’s the most powerful channel ever (small business context)... Allows you to ‘broadcast’ yourself without the expense of traditional models You can choose who you tune into ... Therefore ultimately influencing who tunes into you You can highly segment your market It’s multi-way dialog Powerful way to build relationship, credibility & profile ... Which builds trust (link to 7 step marketing process)
- Brief overview of 7-steps ... Link back to face-to-face networking and where Twitter fits
- New database – you don’t own it and understand that people follow far more ‘easily’ than they sign-up to an email these days. That said, it’s a great way to distribute information
- What does Twitter look like? My view when I’m logged in ... Overview of screen ....
- Core Marketing Message (refer to brand character w/shop) What you want to be known for Crafting your bio (check mine)
- Core Marketing Message (refer to brand character w/shop) What you want to be known for Crafting your bio (check mine)
- Automation – twitter’s about building relationships – hard to do that with ‘automate’ DMs or automated follows
- Experts & Influencers ... And having them ‘notice’ you Identify them Frequent ‘posters’ Profile pic / professional image Search ‘guru’ ‘expert’ ‘author’ Follower ratio – following:followers – 1:3 – fair chance they’re ‘experts’ or influencers – with a lot of people ‘following’ them Gain their friendship & trust Reply & RT – add your comments
- iPhone Other phones Integrate with Facebook LinkedIn cautions with integration