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Social Media Briefing March 2012

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Cat Matson
Cat Matson

A presentation delivered to businesses and industry associations about the Social Media Landscape and implications for business.

BusinessTechnologie
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www.twitter.com/catmatson www.facebook.com/TwoCentsGrou p www.slideshare.net/CatMatson
Account Director at TwoCents Group Branding Graphic Design Marketing Advertising Social Media Web Write for Australian Businesswomen’s Network Co-host Social Media for Small Business Podcast Strategy Business Performance Marketing Social Media
You can buy attention (advertising); you can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” David Meerman Scott
People Trust Their Friends
‘Traditional’ vs ‘Social’  Lower-cost  One-way  Multi-way dialog  Expensive  High market segmentation &  Mass market targeting  Choose who you talk to
Core Social Media Channels Facebook Blogs Google Social LinkedIn + Media YouTub Twitter e
Important Facts About Social Media • 10million+ Australian users on Facebook • 190 million Tweets per day • Flickr hosts 5 billion images • Wikipedia hosts 17 million articles • Google+ has 25 million users already • 2.5million websites integrated with Facebook • 30 billion pieces of content is shared via Facebook every day • 490 million users visit YouTube every
Twitter
Networking on Steroids • Search for relevant topics • Engage with influencers • Continue your networking conversations
Game-Changer?
Location-Based Apps
Social Media Illusions • It's free. • Build it and they will come. • My customers want to engage with my business • Just for kids. • It's the answer to my business woes. • It can stand on its own as a communication tool. • Fool-proof.
Why Do People Interact? 40%: discounts and promotions 39%: show my support for the company to others 34%: stay informed about activities of the company 33%: updates on future products 30%: updates on upcoming sales 29%: entertainment 25%: access to exclusive content 21%: learn more about the company
MEASURE
Measuring Investment ROI: the return. Quantitative Data: the numbers. Qualitative Data: the opinions.
Google Analytics
Facebook Insights
Next?  What are your strategic objectives?  Where are your target markets hanging out?  Know your voice & your message  Listen. Engage. Speak  Integrate, integrate, integrate  Be flexibly, regularly, consistent  Be authentic

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Social Media Briefing March 2012

  • 2. Account Director at TwoCents Group Branding Graphic Design Marketing Advertising Social Media Web Write for Australian Businesswomen’s Network Co-host Social Media for Small Business Podcast Strategy Business Performance Marketing Social Media
  • 3. You can buy attention (advertising); you can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” David Meerman Scott
  • 5. ‘Traditional’ vs ‘Social’  Lower-cost  One-way  Multi-way dialog  Expensive  High market segmentation &  Mass market targeting  Choose who you talk to
  • 6. Core Social Media Channels Facebook Blogs Google Social LinkedIn + Media YouTub Twitter e
  • 7. Important Facts About Social Media • 10million+ Australian users on Facebook • 190 million Tweets per day • Flickr hosts 5 billion images • Wikipedia hosts 17 million articles • Google+ has 25 million users already • 2.5million websites integrated with Facebook • 30 billion pieces of content is shared via Facebook every day • 490 million users visit YouTube every
  • 9. Networking on Steroids • Search for relevant topics • Engage with influencers • Continue your networking conversations
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 16.
  • 18. Social Media Illusions • It's free. • Build it and they will come. • My customers want to engage with my business • Just for kids. • It's the answer to my business woes. • It can stand on its own as a communication tool. • Fool-proof.
  • 19. Why Do People Interact? 40%: discounts and promotions 39%: show my support for the company to others 34%: stay informed about activities of the company 33%: updates on future products 30%: updates on upcoming sales 29%: entertainment 25%: access to exclusive content 21%: learn more about the company
  • 21. Measuring Investment ROI: the return. Quantitative Data: the numbers. Qualitative Data: the opinions.
  • 24.
  • 25. Next?  What are your strategic objectives?  Where are your target markets hanging out?  Know your voice & your message  Listen. Engage. Speak  Integrate, integrate, integrate  Be flexibly, regularly, consistent  Be authentic

Hinweis der Redaktion

  1. CheapInexpensiveValue for money