Top 10 Questions : Chapter 2 : Ansay

Top 10 Questions (Chapter #2) Catherine Ansay December 15, 2011 Chapter 2 Marketing Management, Kotler 14 th ed

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1. Tactical Marketing Plan ,[object Object],[object Object],[object Object]

2. Corporate Culture ,[object Object],Corporate Culture

2. Corporate Culture ,[object Object],[object Object]

3. 12 Dimensions of Business Innovations

3. Customer Experience ,[object Object]

4. 12 Dimensions of Business Innovations

4. 12 Dimensions of Business Innovations ,[object Object]

5. Market Opportunity ,[object Object],[object Object],[object Object],[object Object]

6. Threat Matrix ,[object Object],[object Object],[object Object],[object Object],2 1 3 4 Profitability of Occurrence High Low High Low

6. Environmental Threat ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

7. Overall Cost Leadership ,[object Object],[object Object],[object Object]

7. Porters Generic Strategies ,[object Object],[object Object],[object Object]

8. Strategic Alliances ,[object Object],[object Object],[object Object],[object Object]

9. Establishing Strategic Business Units ,[object Object],[object Object],[object Object]

9. Establishing Strategic Business Units ,[object Object],[object Object],[object Object],[object Object]

10. Competitive Spheres ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Top 10 Questions : Chapter 2 : Ansay

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