5. Service Transactional Opportunity
identity service
Consumer
Claims
Fraud/Risk
Reduction
Targeted
Marketing
Reduced
Friction
Increased
Checkout
Completion
cookies
historical
data
checkout-
time
identity
6. The Identity Trust Gradient
Low
Value
High
Value
None
Extreme
Transaction “value”
Regulatory /
Compliance /
Risk
Blogs
Social
Networks
Shopping
Financial
Health
Intelligence
Agency
Shopping
7. Levels of Assurance Gaps
• Unlike NIST, risk based systems are not a one
time identity proofing exercise
• Continual verification of identity “goodness”
– Context, transaction history, behavior, …
• Enhancement to
authentication
– Triggers for step-up authentication
8. Brokerage Values
• Reduce # of identity sources service providers
build business and legal relationships with
• Act as consumer advocate
• Create a simplified policy view across domains
• Simply integrate user attribute management
• Provide an integration point for multiple sources
of information from attribute providers
• Amortize costs of higher value features including
2FA
9. Role of IDP?
Consumer
IDP
“I am very
privacy conscious”
“All information
should be free”
“Help keep me safe”
“Assurance
Level 3”
“Moderate levels of
private information ”
“Anonymous
is ok”
Consumer
Agreements
Relying
Party
Contracts
Information
Classification
Attribute Providers
10. The Three Laws of Consumer ID Svcs
1. An ID Svc may not injure a
consumer, or through inaction,
allow a consumer to come to
harm.
2. An ID Svc must obey orders
given by consumers, except
where such orders would
conflict with the 1st Law.
3. An ID Svc must protect its own
existence as long as such
protection does not conflict
with the 1st or 2nd Law.
Hinweis der Redaktion
Application specific identity
Enterprise/Service identity (across apps)
Federation (across services)
Platform (across app providers) – less oriented around federation than platform identity ownership – asymmetric federation
Consumer
Just like economics - 2, 3, 4 parties
Amortize costs and increase level of technology (eg 2FA)
Consumer Value
Transaction flow – aka $$$ (poker chips)
Infrastructure Entity Value
Flow of value – interchange fees (how the house makes $$$)
Multiple brokers
Enablers of access to channels
Amortization of costs like 2FA
Aggregator of information content
Simplifying
# relationships
Common user experience