Public Relations Planning in a Dynamic Marketplace

Contemporary Public Relations Developing a Strategic Communications Plan in a Dynamic Marketplace

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]

Ruder Finn Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What does public relations mean to you?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Typical Public Relations Program Elements

Targeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Benchmarking ,[object Object],[object Object],[object Object],[object Object],[object Object]

Arming the Program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Audit and Align ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Developing the Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Basic Infrastructure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

News Releases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Media Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Case Study

Blogger Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tapping the Blogosphere ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Map key influencers according to: Level of authority, Receptivity and Audience reach

Influencer Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thought Leadership ,[object Object],[object Object],[object Object],[object Object],[object Object]

Web 2.0/Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media ,[object Object],[object Object],[object Object],[object Object]

Social Media Dashboard/Tracking Site Traffic

Crisis Communications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Corporate Social Responsibility (CSR) ,[object Object],[object Object],[object Object]

Our offer to you ,[object Object],[object Object]

Public Relations Planning in a Dynamic Marketplace

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Public Relations Planning in a Dynamic Marketplace