1. Alpeq Soykan
Peqceived Risks

2. Peqceived Risks
Functional Risk
Will the product perform as I expect?
Physical Risk
Can the product hurt me or my
family?
Euroncap cerficate is a sign for safety
Alpeq Soykan Cansu Eqsayaq

3. Peqceived Risks
Social Risk
What will my peers think?
Psychological Risks
Am I doing the right thing? This will
be a strong motivator in car sales for
the environ-mentally concerned
Alpeq Soykan Cansu Eqsayaq

4. Peqceived Risks
Financial Risk
Can I afford the purchase? This is a
major problem for most people buying
car.
Temporal Risk
How much time and effort may I
expend to make this purchase? This
may be
the greatest perceived risk for the
plant and produce retailer to
overcome.
Alpeq Soykan Cansu Eqsayaq

5. Peqceived Risks
Sensory Risk
This risk refers to unwanted impact of any
of the five senses.
Smell of leather couches, non-smoking
cars for second hand, small indicators on
the car. (Volkswagen has purple light on
the indicators.)
Alpeq Soykan Cansu Eqsayaq

6. How can we handle
these qisks?
• Relying on a firm that has a good reputation
• Looking for quarantees & warranties
• Visiting service facilities
• Customization
• Visiting or use a trial before
• Compare service offerings and search for independent reviews/ratings
• Descriptive ads
Alpeq Soykan Cansu Eqsayaq

7. Alpeq Soykan Cansu Eqsayaq