Web 2.0 in practice Arck group - Internal Communication Conference Feb 2008

1. effectively employing social media as a communication tool Kate Carruthers Ark Group Conference - Demonstrating the Strategic Importance of Internal Communication Melbourne, Feb 2008 Feb 2008 © Copyright Kate Carruthers 2008

5. WHAT IS WEB 2.0? Feb 2008 © Copyright Kate Carruthers 2008

6. GENERATIONS Feb 2008 © Copyright Kate Carruthers 2008

10. WEB 1.0 V WEB 2.0 – THE EARLY DAYS Feb 2008 © Copyright Kate Carruthers 2008 Source: "What Is Web 2.0 - Design Patterns and Business Models for the Next Generation of Software" by Tim O'Reilly 09/30/2005 http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html Web 1.0`  Web 2.0 DoubleClick  Google AdSense Ofoto  Flickr Akamai  BitTorrent mp3.com  Napster Britannica Online  Wikipedia Personal websites  Blogging Evite  Upcoming.org and EVDB Domain name speculation  Search engine optimization Page views  Cost per click Screen scraping  Web services Publishing  Participation Content management systems  Wikis Directories (taxonomy)  Tagging ("folksonomy") Stickiness  Syndication

12. WEB 2.0 HISTORICAL MEME MAP Feb 2008 © Copyright Kate Carruthers 2008 Source: "What Is Web 2.0 - Design Patterns and Business Models for the Next Generation of Software" by Tim O'Reilly 09/30/2005 http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html

16. WEB 2.0 MODERN MEME MAP Feb 2008 © Copyright Kate Carruthers 2008 Source: Luca Cremonini http://www.railsonwave.it/railsonwave/2007/1/2/web-2-0-map The previous meme map showed the original thinking when people were trying to understand what the new web movement was starting out a few years ago. This more modern version of the Web 2.0 meme is displayed as a tag cloud

17. Source: Dion Hinchcliffe, A checkpoint on Web 2.0 in the enterprise, Part 2 Feb 2008 © Copyright Kate Carruthers 2008 This is where we begin to harness the power of the collective might of individuals in relationship

24. VALUES Feb 2008 © Copyright Kate Carruthers 2008 Does anyone recognise to which company this values statement belongs?

31. WEB 2.0 IN PRACTICE Feb 2008 © Copyright Kate Carruthers 2008

35. WHAT ARE SOME OF THE WEB 2.0 TOOLS? Feb 2008 © Copyright Kate Carruthers 2008

41. WHY INTERNAL COMMUNICATION IS IMPORTANT Feb 2008 © Copyright Kate Carruthers 2008 Source: "Emergence in Organisations" by Richard Seel 2003 http://www.new-paradigm.co.uk/emergence-human.htm Command & Control Paradigm  Emergent paradigm Keep people in ‘silos’  Build connectivity Ensure everyone ‘salutes the flag’  Encourage diversity Manage communication initiatives  Have conversations in corridors Blame people for failures  Learn from events Make it clear who’s in charge  Give everyone leadership opportunities Tell people what to do  Tell people what not to do Set objectives  Agree clear goals Keep busy  Wait expectantly

44. PRACTICAL MAGIC Feb 2008 © Copyright Kate Carruthers 2008