New Age of Campaigning: IT'S THE ENERGY, STUPID
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This document outlines key lessons and strategies for modern political campaigning. It emphasizes that technology alone does not create successful movements, but must be used to foster passion and engagement. It stresses focusing on interests rather than institutions, making participation easy and fun, using behavioral data to better understand supporters, and creating a "ladder of engagement" to involve supporters at different levels of commitment. The overarching message is that campaigning has changed and now requires an integrated online and offline strategy to build conversations and empower grassroots supporters.
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New Age of Campaigning: IT'S THE ENERGY, STUPID
- 1. NEW AGE OF CAMPAIGNING. partner of @maderthaner
- 4. EVERYONE CAN START A MOVEMENT. THE GAME HAS CHANGED The truth is:
- 5. THE GOOD OLD WAY.THE CONQUEST NEUNBURG, 1645
- 6. Figure 3 Changes in Party Membership in Twenty-Five Countries 1989-99 to 1999-04 -20 -15 -10 -5 0 5 10 A ustriaB ulg ariaC anadaC hile C zech R epublic D enm arkFin la ndFra nceG erm anyH ungaryIrela ndJapan S outh Kore a Latv ia M exic oN eth erlands P ola ndP ortugalR ussiaS lo vakiaS lo veniaS pain S w edenU K U S ChangeinPercentagePartyMembers (Source: World Values Surveys, 1989-99 and 1999-04 Political Studies Assosciation Meeting, Manchester 2009
- 10. 67„PINK SOCKS!“
- 13. ! WHATEVER YOU DO: DO IT WITH PASSION. YOUR’RE IN A BATTLE WITH THE BEST. LESSON 01
- 14. SPITZE ANLIEGEN STATT KOMPROMISSE. INTERESSENS- UND THEMEN PARTNERSCHAFT. 1/3
- 19. ! MAKE IT FUN AND EASY FOR VOLUNTEERS. LIKE YOUR LIFE DEPENDS ON IT. LESSON 02
- 20. "You do not need to create an account to make purchases on our site. Simply click Continue to proceed to checkout. To make your future purchases even faster, you can create an account during checkout." ! 300 MILLION DOLLAR BUTTON
- 24. Empower your supporters to run their own campaign. With the right tools they’ll leverage your success. ! SOCIAL ORGANIZING TOOL
- 25. With our „Social Organizing“-App we helped our supporters mobilize their social networks without leaving Facebook. ! 100% FACEBOOK INSIDE.
- 26. Unsere Mannschaft Hallo Lukas!! ! Heute Abend macht der Wahlkampf mal Pause und wir fiebern alle mit unserem Nationalteam.! ! Wenn du mit mir gemeinsam das Match schauen willst, kannst du dich hier melden.
- 27. ! (KARTE)
- 28. No matter where you signed up as a supporter, your data where collected in one integrated system. ! ONLINE & OFFLINE. ONE SYSTEM.
- 29. ! YOU’RE NOT SUPERMAN. YOU NEED TECHNOLOGY TO „FLY“. LESSON 03
- 30. familien Text TIME Magazine 2012/11/07 Photo: Daniel Shea ! THIS IS, WHERE DATA CAN HELP.
- 32. 40-50% PASSIVE 0,5-1% SUPERSTARS 5-10% EVANGELISTS 10-15% DONORS, SUPPORTERS, PARTICIPANTS 10-20% RESPONDERS 20% FREELOADER LADDER OF ENGAGEMENT.
- 34. ! 1. TECHNOLOGY DOESN’T MAKE A MOVEMENT. IT’S THE ENERGY! 2. PEOPLE DON‘T CARE ABOUT INSTITUTIONS, THEY DO ABOUT INTERESTS 3. PEOPLE DO NOT FOLLOW WHAT YOU DO, THE FOLLOW WHY YOU‘RE DOING IT 4. DO EVERYTHING YOU DO WITH PASSION AND MEET HIGH DEMANDS. 5. KILL YOUR NEWSLETTERS AND START CONVERSATIONS 6. LOWER THE BARRIER TO ENTRY AND MAKE A CLEAR CALL TO ACTION 7. BUILD A LADDER OF ENGAGEMENT! 8. KNOW HOW ARE YOU TALKING TO - FOCUS ON BEHAVIORAL DATA! 9. TEST AND MONITOR EVERYTHING 10. DON’T QUIT. NEVER. ! ! KEY TAKEAWAYS. @maderthaner