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NEW AGE OF

CAMPAIGNING.
partner of
@maderthaner
IT’S THE ENERGY,

STUPID!
EVERYONE CAN START
A MOVEMENT.
THE GAME HAS
CHANGED
The truth is:
THE GOOD

OLD WAY.THE CONQUEST NEUNBURG, 1645
Figure 3 Changes in Party Membership in Twenty-Five Countries 1989-99 to 1999-04
-20
-15
-10
-5
0
5
10
A
ustriaB
ulg
ariaC...
50.640„GLOBAL WARMING“
116.138„REGGAE“
767.011„PASTA“
67„PINK SOCKS!“
300.000„ERWIN PRÖLL“
50.000„SEBASTIAN KURZ“
!
WHATEVER YOU DO:
DO IT WITH PASSION.
YOUR’RE IN A BATTLE
WITH THE BEST.
LESSON
01
SPITZE ANLIEGEN
STATT KOMPROMISSE.
INTERESSENS- UND
THEMEN PARTNERSCHAFT.
1/3
HA
IRSTYLE BY
VolksparteiNiederösterreich,3100St.Pölten.Druck:Gerin.
HAIRSTYLE BY
VolksparteiNiederösterreich,3100St.Pölte...
!
MAKE IT FUN AND EASY
FOR VOLUNTEERS.
LIKE YOUR LIFE
DEPENDS ON IT.
LESSON
02
"You do not need to create an account
to make purchases on our site. Simply
click Continue to proceed to checkout.
To make...
Empower your supporters to run their
own campaign. With the right tools
they’ll leverage your success.
!
SOCIAL
ORGANIZING...
With our „Social Organizing“-App we
helped our supporters mobilize their
social networks without leaving
Facebook.
!
100% ...
Unsere Mannschaft
Hallo Lukas!!
!
Heute Abend macht der
Wahlkampf mal Pause und
wir fiebern alle mit unserem
Nationalteam.!...
!
(KARTE)
No matter where you signed up as a
supporter, your data where collected in
one integrated system.
!
ONLINE & OFFLINE.
ONE ...
!
YOU’RE NOT
SUPERMAN.
YOU NEED
TECHNOLOGY TO „FLY“.
LESSON
03
familien
Text
TIME Magazine 2012/11/07 Photo: Daniel Shea
!
THIS IS, WHERE
DATA CAN HELP.
PROFILE
DATABASE
ANALYTICS
OFFLINE DATA
INTEGRATED
SYSTEM.
40-50% PASSIVE
0,5-1% SUPERSTARS
5-10% EVANGELISTS
10-15% DONORS, SUPPORTERS, PARTICIPANTS
10-20% RESPONDERS
20% FREELOADE...
!
1. TECHNOLOGY DOESN’T MAKE A MOVEMENT. IT’S THE ENERGY!
2. PEOPLE DON‘T CARE ABOUT INSTITUTIONS, THEY DO ABOUT INTERESTS...
The New Age of Campaigning (Keynote at CCPC Barcelona)
The New Age of Campaigning (Keynote at CCPC Barcelona)
The New Age of Campaigning (Keynote at CCPC Barcelona)
The New Age of Campaigning (Keynote at CCPC Barcelona)
The New Age of Campaigning (Keynote at CCPC Barcelona)
The New Age of Campaigning (Keynote at CCPC Barcelona)
The New Age of Campaigning (Keynote at CCPC Barcelona)
The New Age of Campaigning (Keynote at CCPC Barcelona)
The New Age of Campaigning (Keynote at CCPC Barcelona)
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The New Age of Campaigning (Keynote at CCPC Barcelona)

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Political campaigning changed. Grassroots campaigns emerge and disrupt political systems all over the world. What does it need to build a "new age" political campaign from bottom up? How do you inspire, engage and mobilize people in the 21st century?

Veröffentlicht in: News & Politik
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The New Age of Campaigning (Keynote at CCPC Barcelona)

  1. 1. NEW AGE OF
 CAMPAIGNING. partner of @maderthaner
  2. 2. IT’S THE ENERGY,
 STUPID!
  3. 3. EVERYONE CAN START A MOVEMENT. THE GAME HAS CHANGED The truth is:
  4. 4. THE GOOD
 OLD WAY.THE CONQUEST NEUNBURG, 1645
  5. 5. Figure 3 Changes in Party Membership in Twenty-Five Countries 1989-99 to 1999-04 -20 -15 -10 -5 0 5 10 A ustriaB ulg ariaC anadaC hile C zech R epublic D enm arkFin la ndFra nceG erm anyH ungaryIrela ndJapan S outh Kore a Latv ia M exic oN eth erlands P ola ndP ortugalR ussiaS lo vakiaS lo veniaS pain S w edenU K U S ChangeinPercentagePartyMembers (Source: World Values Surveys, 1989-99 and 1999-04 Political Studies Assosciation Meeting, Manchester 2009
  6. 6. 50.640„GLOBAL WARMING“
  7. 7. 116.138„REGGAE“
  8. 8. 767.011„PASTA“
  9. 9. 67„PINK SOCKS!“
  10. 10. 300.000„ERWIN PRÖLL“
  11. 11. 50.000„SEBASTIAN KURZ“
  12. 12. ! WHATEVER YOU DO: DO IT WITH PASSION. YOUR’RE IN A BATTLE WITH THE BEST. LESSON 01
  13. 13. SPITZE ANLIEGEN STATT KOMPROMISSE. INTERESSENS- UND THEMEN PARTNERSCHAFT. 1/3
  14. 14. HA IRSTYLE BY VolksparteiNiederösterreich,3100St.Pölten.Druck:Gerin. HAIRSTYLE BY VolksparteiNiederösterreich,3100St.Pölten.Druck:Gerin.
  15. 15. ! MAKE IT FUN AND EASY FOR VOLUNTEERS. LIKE YOUR LIFE DEPENDS ON IT. LESSON 02
  16. 16. "You do not need to create an account to make purchases on our site. Simply click Continue to proceed to checkout. To make your future purchases even faster, you can create an account during checkout." ! 300 MILLION DOLLAR BUTTON
  17. 17. Empower your supporters to run their own campaign. With the right tools they’ll leverage your success. ! SOCIAL ORGANIZING TOOL
  18. 18. With our „Social Organizing“-App we helped our supporters mobilize their social networks without leaving Facebook. ! 100% FACEBOOK INSIDE.
  19. 19. Unsere Mannschaft Hallo Lukas!! ! Heute Abend macht der Wahlkampf mal Pause und wir fiebern alle mit unserem Nationalteam.! ! Wenn du mit mir gemeinsam das Match schauen willst, kannst du dich hier melden.
  20. 20. ! (KARTE)
  21. 21. No matter where you signed up as a supporter, your data where collected in one integrated system. ! ONLINE & OFFLINE. ONE SYSTEM.
  22. 22. ! YOU’RE NOT SUPERMAN. YOU NEED TECHNOLOGY TO „FLY“. LESSON 03
  23. 23. familien Text TIME Magazine 2012/11/07 Photo: Daniel Shea ! THIS IS, WHERE DATA CAN HELP.
  24. 24. PROFILE DATABASE ANALYTICS OFFLINE DATA INTEGRATED SYSTEM.
  25. 25. 40-50% PASSIVE 0,5-1% SUPERSTARS 5-10% EVANGELISTS 10-15% DONORS, SUPPORTERS, PARTICIPANTS 10-20% RESPONDERS 20% FREELOADER LADDER OF ENGAGEMENT.
  26. 26. ! 1. TECHNOLOGY DOESN’T MAKE A MOVEMENT. IT’S THE ENERGY! 2. PEOPLE DON‘T CARE ABOUT INSTITUTIONS, THEY DO ABOUT INTERESTS 3. PEOPLE DO NOT FOLLOW WHAT YOU DO, THE FOLLOW WHY YOU‘RE DOING IT 4. DO EVERYTHING YOU DO WITH PASSION AND MEET HIGH DEMANDS. 5. KILL YOUR NEWSLETTERS AND START CONVERSATIONS 6. LOWER THE BARRIER TO ENTRY AND MAKE A CLEAR CALL TO ACTION 7. BUILD A LADDER OF ENGAGEMENT! 8. KNOW HOW ARE YOU TALKING TO - FOCUS ON BEHAVIORAL DATA! 9. TEST AND MONITOR EVERYTHING 10. DON’T QUIT. NEVER. ! ! KEY TAKEAWAYS. @maderthaner

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