9. Business Intelligence
• Setup automated searches
• http://pipes.yahoo.com/update_maker/
social_media_fire_hose
• http://search.twitter.com/
• Track link click thru and shorten URLs at
the same time
10. Show you are human
• Talk about interesting things around you
• Talk about other people's interests
11. Share
• Post links that would be of interest to your
customers
• Promote your outside-of-work stories
• Ask questions
• Retweet others comments
12. Interesting posts
• Don't be quot;That Guyquot;
• Share the human side of your company
• Talk about things that are useful, give advise
• Promote others
14. Events
• Use at events with hashtags as a
quot;backchannelquot;
• News breaks faster on twitter than
elsewhere
• Organize instant meetups AKA quot;Tweetupsquot;
15. Do's
• Do learn from others
• Do seek out others to follow
• Do learn terminology
• Do jump into conversations
• Do prioritize your time
16. Don'ts
• Don't forget to update often
• Don't carry on long 1 on 1 conversation
• Don't use twitter to replace your blog's RSS
feed
• Don't protect your updates and expect
followers
17. Time Management
• Don't post and read at the same time
• Block off time dedicated to twitter and stick
to it
• Don't post unless you have some value to
add
• Don't feel bad if you don't respond to
everyone posts
18. Memes
meme
noun Biology
an element of a culture or system of behavior that may be
considered to be passed from one individual to another by
nongenetic means, esp. imitation.
DERIVATIVES
memetic adjective
ORIGIN 1970s: from Greek mimēma ‘that which is imitated,’
on the pattern of gene.
19. Viral
• go from twitter
• to blog
• go planet
• to social bookmarking
Make sure to thank Rick from Daddio's Italian Cafe
more than these there are hundreds of services, social bookmarking, videos, shopping, collaborating
make sure you can use your username across services so you are easy to find
participate when it makes sense
leverage the lazy web
talk about more than yourself
keep it professional
don't to get involved with social media until you need it
products you like, services that make you happy
TWIndy09
Twestival charity: water raised $250,000
http://twindy09.googlepages.com/