The Dove Campaign for Real Beauty aimed to boost women's self-esteem by featuring a diverse range of women in their advertising. Research found that women had low self-esteem due to unrealistic beauty standards in media. Dove launched an award-winning campaign featuring 'real' women to promote a wider view of beauty. The campaign was a success, generating over 700% increase in sales and £2.5 million in free publicity for Dove. It created an interactive website and discussion forums to further the message of empowering women.