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Advanced Content Promotion and Outreach Tactics
1. Advanced Content Promotion
and Outreach
Paul May
Co-Founder/CEO, BuzzStream
Presented at the Content Marketing Show
On May 31st, 2013
2. What’s BuzzStream?
helps the world’s best marketers promote
their products, services, and content to build
buzz, mentions, and links.
Take a 14-Day Free Trial Today at
BuzzStream.com
3. “The best way to get links and buzz is to hit
the publish button.”
9. Hey girl,
You click the publish
button and collect your
thousands of links.
And I’ll get our bubble
bath ready.
This might not be completely realistic.
13. Hi,
Yoursite www.bullseye.com
is SO cool.
Please write about me and
give me a link so I can be
cool two.
Sinceerly,
Paul May
STEP 2: Send a lightly personalized email.
24. Understanding Our Asset and Its Value
It’s Compelling Because It
Designs a Sprinkler System.
25. Let’s start with the obvious segments…
LANDSCAPING GARDENING DIY HOME
26. …and then expand using “chunking”
Chunk up:
What is this an example/type
of?
What is this part of?
What is the
intention/purpose?
Chunk down:
What’s an example/type of
this?
What is a component of this?
What/who/where
specifically?
31. Chunking: An Example
GARDENING LANDSCAPING
Chunk up…
HOME IMPROVEMENT
AGRICULTURE MANAGEMENT
ARCHITECTURAL DESIGN
ORGANIC
GARDENING
SUSTAINABLE
LANDSCAPING
32. Chunking: An Example
GARDENING LANDSCAPING
Lateral and
back
down…
HOME IMPROVEMENT
AGRICULTURE MANAGEMENT
ARCHITECTURAL DESIGN
ORGANIC
GARDENING
SUSTAINABLE
LANDSCAPING
FARMING
ORGANIC
FARMING
33.
34. Resources for List Building
Link reclamation
Finding unlinked mentions
Beginner’s Guide to Link Prospecting Using Google
9 Steps to Suck Your Competitors Link Profile Dry
Want Guest Post Links? Find Them Via Twitter
Find Authority Guest Blog Opportunities on Twitter
Building Links with BuzzStream & FollowerWonk
41. 4 Elements of a Great Outreach Email
Great emails are:
Personalized
Positioned
Persuasive
Effective at Calling to Action (aka ‘Make the
Ask’)