Slideshare is certainly one of the major Social Networks today but it is less heard than Youtube, Facebook or Twitter. The presentation talks about what the network needs to do to change that.

1. 10 Things to do for Slideshare to
become Giant Social Network
By: Bhupendra Khana
CEO, Simplify36

2. #1. Believe that You can be
• I actually doubt if Slideshare guys feel that they are giant
Social Networks like Youtube, Facebook or Twitter.
• In actual, they already ARE!

3. #2. Starting Looking Like One
• Slideshare guys should make some changes in the site that shows
the quality.
• Facebook and Youtube are great products to learn from.
• They should look like a 5 Billion Dollar Company!!
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4. #3. Make Noise. Remain Bold.
• Slideshare needs a massive PR outlining their achievements.
• CEO Rashmi Bansal should immediately hire an PR Agency to
manage her brand as a Tech Celeb like Mark Zuckerberg.
• Other way is to hire some real smart guys by giving them some
serious equity and say (like Facebook COO Sheryl Sandberg).
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5. #4. Build a credible Ad Network.
• Any serious Web Domination player needs a serious Ad Network.
• Don’t discover the wheel. Follow the footsteps of Facebook and Google.
Innovate over what has already been done.
• Have ads for people to generate follows, views and clicks. People are
waiting for this to happen, and they will pay happily. This is my gut feeling!
• If they cant build, they can any day buy one good Ad Network!!
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6. #5. Build partners. Work with
them.
• In this stage, Slideshare needs to identify some of the serious
partners (may be the power users of Slideshare itself), and do a
massive PR on what they have achieved.
• These clients needs to be moved from clients to partners, and they
will pay to fuel the growth of the Network.
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7. #6. Don’t Shy. Bring a Celeb.
• If Twitter can grow by riding on Ashton Kutcher and Britney
Spears, why can’t Slideshare.
• I strongly recommend them to take investment, or give sweet
equity to 2 celebs – ideally one each from US and India (two
most important markets).

8. #7. Be Aggressive in Building
Things.
• Any company needs to be
constantly moving, and people will
love that.
• I needed Powerpoint effects to be
in-built in Sldieshare. This will
enable Powerpoint presentations
to work like Videos. Youtube
(Google) will have to fear this
capability; good for Rashmi and
team.
• There are several such things to do.
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9. #8. Invest in Bigger things. Let the
World know.
• Facebook didn’t grow only because of social features. It grew
because the leaders constantly thought of bigger things – server
farms, innovating in power saving techniques etc.
• Also it is important to constant do bigger things in life; have a
perspective in World matters when it comes to environment,
human values and more.
• World appreciates strong people and companies.
Google Data Center Map
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10. #9. Don’t go horizontal. Grow
vertical.
• There are a lot of sites that enable file sharing
like eSnips, Dropbox etc.
• There is no value in adding videos, documents or
pdf sharing. Presentations are powerful like
videos. Think vertical.
• Become Youtube and not eSnips!
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11. #10. Take More Money. But look like
growing.
• This is very important. If Slideshare has enough money to
make frequent acquisitions, make it.
• Else take more investment but don’t hold back.
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12. Ending Thoughts
Fear is the ultimate weapon to win war or business.
• The fact is, if Slideshare does not become a default network for
Presentations, someone else (may be Scribd) will become.
• By doing these actions, Slideshare will either become real big
network like Facebook and move ahead to become a new Tech
Giant. Or, Google, Microsoft or Facebook will shell out multi-billion
dollars to acquire.
I actually feel, Slideshare has the brand and the initial adopters. It can now
move fast to capitalize on it. Else it will be a huge opportunity lost.
Disclaimer : Apart from being a user of Slideshare, I have no other associations with
the company.
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13. From the Sponsors
Simplify360 enables
organizations to effectively
implement social media
concepts in to core business
functions.
Social Media Management
Powered by Simplify360 SaaS Infrastructure
AnalyticsTM, it extends a
sophisticated and user-
friendly environment to
realize value via actionable
intelligence.
Web links:
Site: https://simplify360.com
Slideshare:
http://www.slideshare.net/bexdeep
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14. Thank You
Any questions can be sent to: contact@buzzom.com
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