This is the news release for the Lean Marketing House paperback. It describes the special offer for the first 100 sold.

1. Business901 News Release
Implementing Lean Marketing Systems
Lean Marketing House released in Paperback
In celebration of this, the first 100 purchases will receive the offer outlined below.
A few reasons to consider the Lean Marketing House book:
 Is there a reason to use Lean in sales and marketing?
 Do you have to be practicing Lean in the rest of the company?
 Is Lean Marketing the same as Agile Marketing?
 How does A3 problem solving relate to marketing?
 Why is social media so Lean?
 Can your company ever complete a Lean Transformation without Sales
on board?
 What does knowledge creation have to do with Lean?
 What are the Lean marketing tools?
 How would you create a Lean Transformation?
 Develop stronger partnerships with your customers?
 Provide a methodology to become more precise in your sales and
marketing?
 Begin a continuous improvement program in your sales and
marketing?
Joe Dager the author of the Lean Marketing House says, "I have just
received the shipment of Lean Marketing House book in perfect paperback
form. That means I no longer have to create the ring-bound version. In
celebration of this, the first 100 purchases of the paperback through the
designated link on the Business901 website and will include the following:
Lean Marketing House in Paperback
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2. Business901 News Release
Implementing Lean Marketing Systems
1. Lean Marketing House Paperback Book
2. Lean Marketing House book on CD (Direct access to the Links
Provided)
3. Marketing with A3 Book on CD ((Direct access to the Links Provided)
4. Best in Market by Dr. Eric Reidenbach on CD
5. Membership on the Marketing with A3 website
6. Related audio recordings and eBooks on subject.
7. 10% Discount Code to the Lean Sales and Marketing Summit. (30 day
limit)
8. 50% Discount code to Driving Market Share Program (30 day limit).
9. 30 minute free coaching session on Lean Implementation (must be
scheduled).
10. All items will be shipped to you (No Downloads)."
Book Description: When you first hear the terms Lean and Value Stream
most of our minds think about manufacturing processes and waste. Putting
the words marketing behind both of them is hardly creative. Whether
Marketing meets Lean under this name or another it will be very close to the
Lean methodologies develop in software primarily under the Agile
connotation. This book is about bridging that gap. It may not bring all the
pieces in place, but it is a starting point for creating true iterative marketing
cycles based on not only Lean principles but more importantly Customer
Value.
It is not about being in a cozy facility or going to Gemba on the factory floor.
It is about starting with collaboration with your customer and not ending
there. It is about creating Sales Teams that are made up of different
Lean Marketing House in Paperback
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3. Business901 News Release
Implementing Lean Marketing Systems
departments not other sales people. It is about using PDCA (Plan-Do-Check-
Act) through-out the marketing cycle with constant feedback from customers
that can only occur if they are part of the process. It is about creating value
in your marketing that a customer needs to enable him to make a better
decision.
It is about managing a Value Stream Process. This is going to require re-
thinking about the way you do business and the way you think about your
markets. More importantly the way you think about Value. Value in terms of
how your market defines it. Stop thinking about product or even product
benefits. Your marketing systems must support the delivery of value to your
customer at a much higher rate than your competitor. Targeting that Value
proposition through the methods described in this book will increase your
ability to deliver quicker and more accurately than your competitor. It is a
moving target and the principles of Lean and PDCA facilitates the journey to
Customer Value.
About Joe Dager: Business901 provides direction in areas such as Lean Six
Sigma Marketing and Achieving Expert Status. Business901 has designed
their services and product offerings so that they are implementable systems
that work in the real, not enough time, not enough people world we operate
in. We provide tools that simplify the marketing process, not complicate it.
Joe, the owner of Business901 is a Lean Six Sigma Black Belt and author of
the Lean Marketing House and Marketing with A3.
If you visit the Business901.com website, you can download and introduction
to Lean Marketing Concepts in a 30-page eBook format. Dager’s experience
Lean Marketing House in Paperback
Copyright Business901

4. Business901 News Release
Implementing Lean Marketing Systems
includes numerous start-ups, several turnarounds in variety of industries to
include manufacturing, retail, and professional services to include marketing.
Joseph T. Dager
Lean Six Sigma Black Belt
Ph: 260-438-0411 Fax: 260-818-2022
Email: jtdager@business901.com
Web/Blog: http://www.business901.com
Twitter: @business901
What others say: In the past 20 years, Joe and I
have collaborated on many difficult issues. Joe's ability to combine his
expertise with "out of the box" thinking is unsurpassed. He has always
delivered quickly, cost effectively and with ingenuity. A brilliant mind that is
always a pleasure to work with." James R.
Joe Dager is President of Business901, a progressive company providing
direction in areas such as Lean Marketing, Product Marketing, Product
Launches and Re-Launches. As a Lean Six Sigma Black Belt,
Business901 provides and implements marketing, project and performance
planning methodologies in small businesses. The simplicity of a single
flexible model will create clarity for your staff and as a result better
execution. My goal is to allow you spend your time on the need versus the
plan.
An example of how we may work: Business901 could start with a
consulting style utilizing an individual from your organization or a virtual
assistance that is well versed in our principles. We have capabilities to
plug virtually any marketing function into your process immediately. As
proficiencies develop, Business901 moves into a coach’s role supporting the
process as needed. The goal of implementing a system is that the processes
will become a habit and not an event.
Business901 Podcast Opportunity Expert Status
Lean Marketing House in Paperback
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