The document describes a 28-day Lean Marketing House program that teaches principles and tools of lean marketing through online courses and resources. The program aims to help companies implement continuous improvement processes in their marketing efforts. Participants will receive access to recorded webinars, workbooks, an online learning community, and email support as they work through principles like creating a marketing value stream, using A3 problem-solving templates, and managing a customer buying funnel with lean engagement teams. The goal is to provide tools and methods for marketing teams to measure performance, identify areas for improvement, and plan iterative changes using a PDCA process.

1. Lean Marketing House 28 Day Program Building a Sales and Marketing structure of Continuous Improvement has never been so Important

2. Lean Marketing House 28 Day Program Courses are the Tools: Lean Sigma Marketing Principles Creating a Marketing Value Stream Marketing with PDCA Creating your Marketing Kanban Using A3s in the Marketing Process Implementing a Lean Marketing System

3. Why Lean Marketing? Continuous improvement is a necessity Metrics are required to judge the rate and degree of improvement Marketing needs a Process

4. It’s not your Grandmother’s Lean

5. Create a Customer Experience

6. Manage Touch Points!

7. Manage Marketing Tools!

8. Get inside your Customer’s Buying Funnel! P.S. It’s not your funnel anymore.

9. Look into Toyota’s buying funnel!

11. Attract

13. Implement in spirals of increasing knowledge of the customer’s situation

15. Collaboration

16. Co-Creation

17. SD -Logic

18. Value–in–Use

19. Gamification

20. Service Design

22. Create A3’s for your Marketing! Team: Date: Title/Theme: Background/Definition: Current Conditions: Target: Determine Cause/Analysis: Countermeasures: Implementation: Follow-up: Do Check Act Plan

23. Create A3’s to improve performance!

24. Lean Marketing House 28 Day Program Taking Instruction out of the Webinar Recorded Webinars for you to watch at your leisure Workbooks with each webinar Social Learning Web Community After Program Assistance on Web Community Weekly email support Live Sessions dedicated to Demos and Q & A

25. Visit the Business901 Website Each Participant will receive the E-Books Lean Marketing House Marketing with PDCA Marketing with A3 Register Our Mission is to bring Continuous Improvement to Sales and Marketing.