These tricks work on two levels:They make the potential buyer feel that the price is an absolute steal....AND..They make the products seem like a better option compared to similar items in your store or elsewhere.

1. 1
3 Psychological Tricks to
Price Your Products
So
They Seem Like a Bloody
Steal!

2. 2
These tricks work on two levels:
They make the potential buyer feel that
the price is an absolute steal
AND
They make the products seem like a
better option compared to similar items
in your store or elsewhere.
Copyright 2015-2016 The Persuasion Revolution

3. 3
Priming is the process of exposing a person to subtle
cues or context that can affect their behavior.
1.Prime ‘em Good Baby
Rearrange your products in such a
way that the most expensive offering
appears first, which is only meant to
prime the buyer’s mind into
expecting more large ticket items on
the menu.
Copyright 2015-2016 The Persuasion Revolution

4. 4
2. The Ugly Betty Effect
Offer three versions of the almost same product.
Ugly Betty: Cheap and barely functional which no one wants or likes
Option 2: Purposely priced to be nauseatingly expensive
Option 3: Natural choice for any rational human being
The comparison is actually only between your version and the uber-expensive
version, Ugly Betty is just a decoy which is meant to make your version seem like a
steal and gives the buyer a feeling that he is making rational, well thought-out
decision.
Copyright 2015-2016 The Persuasion Revolution

5. 5
3. The Art of Discount and the
Idiot Effect
People prefer getting something extra to getting something cheaper because most people
are useless at fractions and mathematics. So even though “Buy one get one free” or “50%
off a bundle of items?” seem like the same thing to you, to most people, former is a better
option.
Copyright 2015-2016 The Persuasion Revolution
When offering discounts, try offering an add-on
instead of a percentage off

6. 6
To sum up
 Employ the power of priming by using an overpriced (by your
standards) item as an anchor or rearrange the products to have the
more expensive ones appear first.
 Apply the Ugly Betty effect by using a cheaper, unattractive but similar
option next to the one you want to sell.
 When offering discounts, try offering an add-on instead of a
percentage off. Let your buyers save their precious grey matter for
punching in the credit card information instead of doing fractions and
percentages.
Copyright 2015-2016 The Persuasion Revolution

7. 7
Want to know more creative, scientifically proven ways of getting inside other
people’s heads so that they do your bidding?
Click Here to Get Your Copy of The Non-
Icky Persuasion Toolkit
Use Psychology of Persuasion to Sell Your Ideas, Your Work or Yourself!
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Copyright 2015-2016 The Persuasion Revolution