The presentation given by Mike Arauz and I at the SXSW Interactive Conference, March 2010. Brands have come a long way in making successful web videos. Our audience helped us decide which videos reigned supreme. More info here - http://www.webvideothunderdome.com

1. WEB VIDEO
THUNDERDOME
WEBVIDEOTHUNDERDOME.COM #thunderdome

2. who the hell
DO WE THINK WE ARE?
@mikearauz @BUD_CADDELL
WEBVIDEOTHUNDERDOME.COM #thunderdome

3. THE DEATHMATCH!
1. best spokesman
2. cute kid tricks
3. instant smiles
4. best song parody
5. video of the year
WEBVIDEOTHUNDERDOME.COM #thunderdome

4. BUT FIRST, HOW
ABOUT A WARM UP!
WEBVIDEOTHUNDERDOME.COM #thunderdome

5. brands love
SUPERBOWL SIZED AUDIENCES.
ESPECIALLY HERE
WEBVIDEOTHUNDERDOME.COM #thunderdome

6. 141
MILLION PEOPLE
WATCHED web videos
in february 2010.
WEBVIDEOTHUNDERDOME.COM #thunderdome

7. 427,631,741
hours of web video
watched in feb 2010
WEBVIDEOTHUNDERDOME.COM #thunderdome

8. “I want to go to there.”
WEBVIDEOTHUNDERDOME.COM #thunderdome

9. “where is everyone?”
WEBVIDEOTHUNDERDOME.COM #thunderdome

10. “ah, we need to make
viral videos.”
WEBVIDEOTHUNDERDOME.COM #thunderdome

11. WEBVIDEOTHUNDERDOME.COM #thunderdome

12. #pizzahutfail
WEBVIDEOTHUNDERDOME.COM #thunderdome

13. brands failed to
understand that
this is our internet.
WEBVIDEOTHUNDERDOME.COM #thunderdome

14. The web wasn’t built with commercial
breaks. in fact, it wasn’t built for
advertisers at all.
WEBVIDEOTHUNDERDOME.COM #thunderdome

15. this is your internet.
and every click is a vote.
WEBVIDEOTHUNDERDOME.COM #thunderdome

16. Mike’s
internet
WEBVIDEOTHUNDERDOME.COM #thunderdome

17. bud’s
internet
WEBVIDEOTHUNDERDOME.COM #thunderdome

18. WEBVIDEOTHUNDERDOME.COM #thunderdome

19. brands have to earn their right to
have a presence on your internet.
WEBVIDEOTHUNDERDOME.COM #thunderdome

20. why are we voting?
WEBVIDEOTHUNDERDOME.COM #thunderdome

21. best spokesman
WEBVIDEOTHUNDERDOME.COM #thunderdome

22. gingers do have souls
un-
branded
WEBVIDEOTHUNDERDOME.COM #thunderdome

23. the man your man could smell like
branded
WEBVIDEOTHUNDERDOME.COM #thunderdome

24. winner!
VS
un-
branded branded
Jan 2010 Feb 2010
3,865,769 views 6,289,593 views
115,982 comments 8,898 comments
273 blog posts 1,701 blog posts
838 tweets
WEBVIDEOTHUNDERDOME.COM #thunderdome

25. lesson 1:
be remarkable
WEBVIDEOTHUNDERDOME.COM #thunderdome

26. 1998 2001 2004 2006 2008 2010
1996 2000 2003 2005 2007 2009
WEBVIDEOTHUNDERDOME.COM #thunderdome

27. CUTE KID TRICKS
WEBVIDEOTHUNDERDOME.COM #thunderdome

28. I’M YOURS (UKULELE KID)
un-
branded
WEBVIDEOTHUNDERDOME.COM #thunderdome

29. Evian Roller Babies
branded
WEBVIDEOTHUNDERDOME.COM #thunderdome

30. winner!
VS
un-
branded branded
DEC 2009 JUL 2009
15,334,598 views 41,272,841 views
52,680 comments 24,125 comments
2,461 blog posts 5,328 blog posts
14,666 tweets 4,569 tweets
WEBVIDEOTHUNDERDOME.COM #thunderdome

31. lesson 2:
play on past successes
WEBVIDEOTHUNDERDOME.COM #thunderdome

32. internet fame is
a social phenomenon
not a magic trick
it’s called an
illusion, michael
WEBVIDEOTHUNDERDOME.COM #thunderdome

33. IF YOU REMEMBER
only ONE THING...
WEBVIDEOTHUNDERDOME.COM #thunderdome

34. VIRAL
WEBVIDEOTHUNDERDOME.COM #thunderdome

35. PASS ALONG
IS MADE OF
PEeeOoPLE!!!
WEBVIDEOTHUNDERDOME.COM #thunderdome

36. WHY WE SHARE:
STRENGTHEN MY BOND
DEFINE OUR COLLECTIVE IDENTITY
GIVE ME STATUS
WEBVIDEOTHUNDERDOME.COM #thunderdome

37. WHY WE SHARE:
STRENGTHEN MY BOND
DEFINE OUR COLLECTIVE IDENTITY
GIVE ME STATUS
WEBVIDEOTHUNDERDOME.COM #thunderdome

38. WHY WE SHARE:
STRENGTHEN MY BOND
DEFINE OUR COLLECTIVE IDENTITY
GIVE ME STATUS
WEBVIDEOTHUNDERDOME.COM #thunderdome

39. INSTANT SMILES
WEBVIDEOTHUNDERDOME.COM #thunderdome

40. Surprised Little Kitten
un-
branded
WEBVIDEOTHUNDERDOME.COM #thunderdome

41. volkswagen piano staircase
branded
WEBVIDEOTHUNDERDOME.COM #thunderdome

42. winner!
VS
un-
branded branded
NOV 2009 OCT 2009
27,265,385 views 12,672,145 views
31,319 comments 4,216 comments
2,991 blog posts 5,486 blog posts
16,220 tweets 18,062 tweets
WEBVIDEOTHUNDERDOME.COM #thunderdome

43. lesson 3:
use the web to tell
more complex stories
WEBVIDEOTHUNDERDOME.COM #thunderdome

44. tricks magic stories
WEBVIDEOTHUNDERDOME.COM #thunderdome

45. BEST SONG PARODY
WEBVIDEOTHUNDERDOME.COM #thunderdome

46. I GOTTA FEELING PARODY
un-
branded
WEBVIDEOTHUNDERDOME.COM #thunderdome

47. The Muppets: Bohemian Rhapsody
branded
WEBVIDEOTHUNDERDOME.COM #thunderdome

48. winner!
VS
un-
branded branded
DEC 2009 NOV 2009
9,268,593 views 15,669,490 views
8,898 comments 20,867 comments
1,701 blog posts 4,942 blog posts
838 tweets 14,266 tweets
WEBVIDEOTHUNDERDOME.COM #thunderdome

49. lesson 4:
collect your fans
WEBVIDEOTHUNDERDOME.COM #thunderdome

50. ricky van veen’s golden
rules of web video:
2-3 mins max
get to the hook fast
make it topical
candy corn
Source: “Beer Money to Board Meetings”, PSFK Conference 2008 - http://blip.tv/file/927855/
WEBVIDEOTHUNDERDOME.COM #thunderdome

51. the web video thunderdome
lifetime achievement
award
WEBVIDEOTHUNDERDOME.COM #thunderdome

52. WEBVIDEOTHUNDERDOME.COM in the film downfall]
(as played by bruno ganz #thunderdome

53. HITLER REACTS TO...
KANYE WEST TWILIGHT
USAIN BOLT STAR TREK
WOLFENSTEIN 3D IGN COPY-PASTING
OASIS BREAK UP BOXXY
SUSAN BOYLE KASAMA MMD ELECTION LOSS
SARAH PALIN’S BOOK METS CHOKING
2 GIRLS 1 CUP DOCTOR WHO
OBAMA WINNING THE PEACE PRIZE MICHAEL JACKSON’S DEATH
AVATAR RENALDO LEAVING MAN U
THIERRY HENRY TONY ROMO DUMPING JESSICA SIMPSON
IPAD HIMSELF
WEBVIDEOTHUNDERDOME.COM #thunderdome

54. lesson 5:
invite participation
WEBVIDEOTHUNDERDOME.COM #thunderdome

55. PARTICIPATION: PERFORMING
(E.G. PARODY, REMIX, COVERS)
COPYING
SHARING
COMMENTING
RATING
VIEWING
WEBVIDEOTHUNDERDOME.COM #thunderdome

56. 10,512,000
hours of video
uploaded to YouTube in the last year.
Source: YouTube Fact Sheet - http://www.youtube.com/t/fact_sheet
WEBVIDEOTHUNDERDOME.COM #thunderdome

57. 20 hours of video
uploaded every minute
= 1 hour of video
Source: Google Sundance 2010 Presentation, http://sites.pressatgoogle.com/sundance2010/general-youtube-stats
WEBVIDEOTHUNDERDOME.COM #thunderdome

58. or 130,000
full-length Hollywood movie releases every week
= 1,000 movies
Source: Google Sundance 2010 Presentation, http://sites.pressatgoogle.com/sundance2010/general-youtube-stats
WEBVIDEOTHUNDERDOME.COM #thunderdome

59. video of the year
WEBVIDEOTHUNDERDOME.COM #thunderdome

60. epic beard man
un-
branded
WEBVIDEOTHUNDERDOME.COM #thunderdome

61. WEBVIDEOTHUNDERDOME.COM #thunderdome

62. pants on the ground
branded
WEBVIDEOTHUNDERDOME.COM #thunderdome

63. WEBVIDEOTHUNDERDOME.COM #thunderdome

64. winner!
VS
un-
branded branded
Feb 2010 Jan 2010
5,183,524 views 19,944,545 views
93,425 comments 41,007 comments
742 blog posts 1,166 blog posts
1,351 tweets 906 tweets
WEBVIDEOTHUNDERDOME.COM #thunderdome

65. lesson 6:
start small riots
WEBVIDEOTHUNDERDOME.COM #thunderdome

66. court communities
like constituencies
WEBVIDEOTHUNDERDOME.COM #thunderdome

67. recognize them
play to their interests
give them social currency
WEBVIDEOTHUNDERDOME.COM #thunderdome

68. lessons:
• be remarkable
• play on past successes
• use the web to tell more
complex stories
• collect your fans
• invite participation
• start small riots
WEBVIDEOTHUNDERDOME.COM #thunderdome

69. thank you
viral video chart
mag.ma
know your meme
jamie wilkinson
college humor
buzzfeed
and you!
WEBVIDEOTHUNDERDOME.COM #thunderdome

70. WEBVIDEOTHUNDERDOME.COM #thunderdome