GETTING STARTED WITH GOOGLE GRANTS

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GETTING STARTED
WITH GOOGLE
GRANTS
By Eric Facas
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Posted in - Google Ad Grants on February 20th, 2013
Media Cause hosted a webinar last week to share 10 tips for taking
advantage of Google Grants . With hundreds of nonprofits in attendance,
we were overwhelmed with positive feedback on the tactics that we shared.
However, there were a number of attendees looking for help in getting
started with the program. The most popular questions from the Webinar
were: “what is Google Grants?” and “how do I get started?”. With such a high
demand for this basic support, we thought it would be helpful to turn the
Q&A into a blog post to share with the community at large. Here goes…
WHY SHOULD YOUR NONPROFIT USE GOOGLE
GRANTS?
Google Grants is an in-kind grant of $10,000 every month for advertising on
Google.com available for nonprofits who qualify. That’s free money to
promote your nonprofit online! Google Grants ads will show up at the top of
search results and in the side bar. With over 400 million Google searches
MONTHLY NEWSLETTER
GOOGLE AD GRANTS
Google Grants: Insights, trends, and
best practices
help a small nonprofit in
need, learn more here...
Sign up now and get the latest
non-profit marketing ideas
delivered to your inbox.
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3. performed each day you can make a huge impact in the visibility of your
nonprofit online by utilizing Google Grants.
Don’t over think it, just sign up today!
STEP 1: APPLY TO
GOOGLE FOR
NONPROFITS
August 11, 2014
GOOGLE AD GRANT
ACCOUNT OR PAID
ADWORDS ACCOUNT?
PROS AND CONS
Taking advantage of the Google
Grants for nonprofits is no longer
a secret in the nonprofit
community. As more and more
nonprofit organizations » read more
June 13, 2014
GOOGLE FOR
NONPROFITS CANADA
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4. NONPROFITS
Signing up for Google for Nonprofits is easy. It is not a typically grant
application, it will literally take less than 10 minutes. Go to the sign up page
(pictured above), review the eligibility requirements to make sure your
nonprofit qualifies, and click the “Apply to Google for Nonprofits” button.
The next page which will prompt you to login with your Google email account
or create a new one to use for Google for Nonprofits. Once you have entered
your EIN and email the next step is the application (pictured below), which
asks for only 8 fields of information.
PARTNERED WITH
TECHSOUP
For nonprofits in Canada, an
additional step has been added to
the application process regarding
Google for Nonprofits. As of » read
more
June 7, 2014
TRANSITIONING
GOOGLE ANALYTICS
GOALS INTO GOOGLE
ADWORDS
CONVERSIONS
Do you prefer conversion tracking or
goal tracking? Wait, aren't they the
same thing? Why yes they are. Some
folks, » read more
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5. After submitting the application set yourself a reminders to check back in 1-2
months incase you miss the follow up email from Google for Nonprofits.
According to Google the process of accepting a nonprofit can take up to
several months.
June 6, 2014
NEW GOOGLE AD
GRANTS, GRANTSPRO
ELIGIBILITY CRITERIA
This month saw a couple big
announcements for nonprofit
AdWords advertisers. First,
applications to the Google
Grantspro program have been
reinstated! (For » read more
June 5, 2014
GOOGLE GRANTSPRO IS
BACK!
Did you hear the news? After a brief
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6. STEP 2: ONCE
APPROVED,
REGISTER FOR
GOOGLE GRANTS
Google Grants is the nonprofit edition of AdWords. As soon as you receive
an approval email from Google for Nonprofits you have to log into the
interface and register by selecting the Google Grants option (pictured
below). Follow the step by step instructions from Google and make sure you
do not enter payment info, as this will disqualify your account from Google
Grants. Ignore the notifications prompting you to enter payment info. Once
the Google Grants team processes your grant the notifications will
disappear.
OTHER TOPICS
AdWords (4)
Digital Strategy (42)
Email (14)
Facebook (19)
Facebook Ads (4)
Fundraising (5)
Google Ad Grants (27)
Google Analytics (8)
Google for Nonprofits (5)
Google+ (3)
Infographics (7)
LinkedIn (5)
Pinterest (3)
Did you hear the news? After a brief
suspension from accepting any new
nonprofits in the Google Grantspro
program, Google » read more
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7. In addition to Google Grants, Google for Nonprofits gives you access to a
host of useful tools including Google Apps for Nonprofits, YouTube for
Nonprofits, and Google Earth Outreach. Register for other programs if you
think they will be helpful to your organization.
STEP 3: GET HELP
SETTING UP AND
Pinterest (3)
SEO (8)
Social Good (4)
Social Media (71)
Twitter (18)
Volunteering (6)
Web Design (7)
YouTube (2)
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8. MANAGING
GOOGLE GRANTS
Congratulations! Now that you are enrolled for Google Grants it is finally
time to use that $10,000 a month to benefit your nonprofit. Media Cause
offers Google Grants solutions for all nonprofits regardless of budget. Our
agency services focus on maximizing real value from Google Grants. We align
Google Grants with our clients’ organizational goals to make sure that we’re
not just sending traffic to a webpage but also achieving a positive return on
investment (ROI). Check out this Google Grants Case Study to learn more
and contact us if you would like to learn more.
For smaller nonprofits our volunteer marketing community is the perfect fit.
Sign up with us here and let our search marketing volunteers help you
launch your first Google Grants campaigns.
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9. 0
If you have any questions along the way don’t hesitate to ask us. We are
always here to help: email us at connect@mediacause.org or connect with us
on Twitter & Facebook.

(1) AWESOME FOLK HAVE HAD SOMETHING TO
SAY...
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10. TERENCE MILBOURN - REPLY
March 5, 2013 at 5:27 pm
You know what I think?
I think it’s great that Google supports non-profits, but those bids
probably escalate everyone else’s bid prices and potentially even knock
them down a position or two.
Probably they then respond by upping the ante.
So, to someone with a devious mind like me, it appears to be a quite an
interesting side effect of Google’s grant program that may almost pay
for the program due to increased bids all the way up the chain in the
SERP.
Not bad eh? Look like the heros, costs you nothing, do everyone in the
non-profit field a favor, and still end up with loads of money.
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11. ← Google Grants Maximum CPC Moving From $1 to $2
How to Create Effective Landing Pages for Your Non-Profit →
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12. CONTACT US
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