SlideShare ist ein Scribd-Unternehmen logo
1 von 14
Marketing in the Digital Age 
Introduction and overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
B2B (Business to Business e-marketing) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
B2C e-marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
C2B (Consumer-to-Business) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
C2C (Consumer-to-Consumer) ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Ethical and Cross-cultural considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Implementation strategy process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
List of references ,[object Object],[object Object],[object Object],[object Object],[object Object]

Weitere Àhnliche Inhalte

Was ist angesagt?

Harnessing marketing automation for b2 b content marketing
Harnessing marketing automation for b2 b content marketingHarnessing marketing automation for b2 b content marketing
Harnessing marketing automation for b2 b content marketing
mahsa Asgari
 
PURL's for Profit
PURL's for ProfitPURL's for Profit
PURL's for Profit
Matt Wilcox
 
Accenture infographic
Accenture infographicAccenture infographic
Accenture infographic
James Delaney
 
The Art of Social Media - Digital Strategy
The Art of Social Media - Digital StrategyThe Art of Social Media - Digital Strategy
The Art of Social Media - Digital Strategy
RBOA_PR
 

Was ist angesagt? (20)

Digital marketing course
Digital marketing courseDigital marketing course
Digital marketing course
 
A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Resear...
A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Resear...A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Resear...
A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Resear...
 
Digital Marketing And Trends
Digital Marketing And TrendsDigital Marketing And Trends
Digital Marketing And Trends
 
2017/18 Influencer Identification related to Manchester United FC using NodeXL
2017/18 Influencer Identification related to Manchester United FC using NodeXL2017/18 Influencer Identification related to Manchester United FC using NodeXL
2017/18 Influencer Identification related to Manchester United FC using NodeXL
 
IAB Europe digital brand advertising and measurement report june 2018
IAB Europe digital brand advertising and measurement report june 2018IAB Europe digital brand advertising and measurement report june 2018
IAB Europe digital brand advertising and measurement report june 2018
 
Digital Marketing for B2B:‹ Introduction and Steps to Get Started.
Digital Marketing for B2B:‹ Introduction and Steps to Get Started.Digital Marketing for B2B:‹ Introduction and Steps to Get Started.
Digital Marketing for B2B:‹ Introduction and Steps to Get Started.
 
Harnessing marketing automation for b2 b content marketing
Harnessing marketing automation for b2 b content marketingHarnessing marketing automation for b2 b content marketing
Harnessing marketing automation for b2 b content marketing
 
Search IF Dmytro Melinyshyn 30 10 2015
Search IF Dmytro Melinyshyn 30 10 2015Search IF Dmytro Melinyshyn 30 10 2015
Search IF Dmytro Melinyshyn 30 10 2015
 
PURL's for Profit
PURL's for ProfitPURL's for Profit
PURL's for Profit
 
Accenture infographic
Accenture infographicAccenture infographic
Accenture infographic
 
Creating Boundary-Breaking Marketing-Relevant Consumer Research
Creating Boundary-Breaking Marketing-Relevant Consumer ResearchCreating Boundary-Breaking Marketing-Relevant Consumer Research
Creating Boundary-Breaking Marketing-Relevant Consumer Research
 
Addressable Marketing
Addressable MarketingAddressable Marketing
Addressable Marketing
 
B2B Marketing Excellence Social Media Overview
B2B Marketing Excellence Social Media OverviewB2B Marketing Excellence Social Media Overview
B2B Marketing Excellence Social Media Overview
 
Mobile Marketing Customer Relationship Management
Mobile Marketing Customer Relationship ManagementMobile Marketing Customer Relationship Management
Mobile Marketing Customer Relationship Management
 
Smart insights on covid 19 crisis
Smart insights on covid 19 crisisSmart insights on covid 19 crisis
Smart insights on covid 19 crisis
 
Digital Marketing Lecture 10
Digital Marketing Lecture 10Digital Marketing Lecture 10
Digital Marketing Lecture 10
 
The Art of Social Media - Digital Strategy
The Art of Social Media - Digital StrategyThe Art of Social Media - Digital Strategy
The Art of Social Media - Digital Strategy
 
Kantar Media
Kantar MediaKantar Media
Kantar Media
 
Brandvertisor - $1 billion case study
Brandvertisor - $1 billion case studyBrandvertisor - $1 billion case study
Brandvertisor - $1 billion case study
 
Smarter Commerce for Insurance -- 360-degree marketing infographic
Smarter Commerce for Insurance -- 360-degree marketing infographicSmarter Commerce for Insurance -- 360-degree marketing infographic
Smarter Commerce for Insurance -- 360-degree marketing infographic
 

Andere mochten auch (10)

The Internet As A Channel
The Internet As A ChannelThe Internet As A Channel
The Internet As A Channel
 
Branding
BrandingBranding
Branding
 
The Customer Company Interaction
The Customer Company InteractionThe Customer Company Interaction
The Customer Company Interaction
 
Informative
InformativeInformative
Informative
 
Interactive Marketing
Interactive MarketingInteractive Marketing
Interactive Marketing
 
Applied Managerial Marketing
Applied Managerial MarketingApplied Managerial Marketing
Applied Managerial Marketing
 
Group Project Economics
Group Project EconomicsGroup Project Economics
Group Project Economics
 
An Introduction to Direct Marketing and Legacy Fundraising
An Introduction to Direct Marketing and Legacy FundraisingAn Introduction to Direct Marketing and Legacy Fundraising
An Introduction to Direct Marketing and Legacy Fundraising
 
Cooperative+Advertising
Cooperative+AdvertisingCooperative+Advertising
Cooperative+Advertising
 
The Value Equation
The Value EquationThe Value Equation
The Value Equation
 

Ähnlich wie Informative 2

Chp3 internet consumer and market research
Chp3 internet consumer and market  researchChp3 internet consumer and market  research
Chp3 internet consumer and market research
Engr Razaque
 
373_23865_CR326_2012_1__2_1_part 3 E-marketing strategy.ppt
373_23865_CR326_2012_1__2_1_part 3 E-marketing strategy.ppt373_23865_CR326_2012_1__2_1_part 3 E-marketing strategy.ppt
373_23865_CR326_2012_1__2_1_part 3 E-marketing strategy.ppt
Kameswara Rao Poranki
 

Ähnlich wie Informative 2 (20)

Ec2009 ch04 consumer behavior
Ec2009 ch04 consumer behaviorEc2009 ch04 consumer behavior
Ec2009 ch04 consumer behavior
 
Chp3 internet consumer and market research
Chp3 internet consumer and market  researchChp3 internet consumer and market  research
Chp3 internet consumer and market research
 
3 consumer behavior
3 consumer behavior3 consumer behavior
3 consumer behavior
 
E- Commerce.pptx
E- Commerce.pptxE- Commerce.pptx
E- Commerce.pptx
 
digital marketing
digital marketingdigital marketing
digital marketing
 
Laudon traver ec10-im_ch06
Laudon traver ec10-im_ch06Laudon traver ec10-im_ch06
Laudon traver ec10-im_ch06
 
Laudon traver ec10-im_ch06
Laudon traver ec10-im_ch06Laudon traver ec10-im_ch06
Laudon traver ec10-im_ch06
 
Digital marketing-notes
Digital marketing-notesDigital marketing-notes
Digital marketing-notes
 
Insurance Marketing PoV
Insurance Marketing PoVInsurance Marketing PoV
Insurance Marketing PoV
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Data Mining Concepts with Customer Relationship Management
Data Mining Concepts with Customer Relationship ManagementData Mining Concepts with Customer Relationship Management
Data Mining Concepts with Customer Relationship Management
 
Industry Atom Marketing Trends for 2024 (B2B Version) (2).pdf
Industry Atom Marketing Trends for 2024 (B2B Version) (2).pdfIndustry Atom Marketing Trends for 2024 (B2B Version) (2).pdf
Industry Atom Marketing Trends for 2024 (B2B Version) (2).pdf
 
Digital Marketing Mix : Challenges & Implications
Digital Marketing Mix : Challenges & ImplicationsDigital Marketing Mix : Challenges & Implications
Digital Marketing Mix : Challenges & Implications
 
Dijital i̇ndeks-2015_v1
Dijital i̇ndeks-2015_v1Dijital i̇ndeks-2015_v1
Dijital i̇ndeks-2015_v1
 
Laudon traver ec11-im_ch06
Laudon traver ec11-im_ch06Laudon traver ec11-im_ch06
Laudon traver ec11-im_ch06
 
373_23865_CR326_2012_1__2_1_part 3 E-marketing strategy.ppt
373_23865_CR326_2012_1__2_1_part 3 E-marketing strategy.ppt373_23865_CR326_2012_1__2_1_part 3 E-marketing strategy.ppt
373_23865_CR326_2012_1__2_1_part 3 E-marketing strategy.ppt
 
Brand advocacy of online shopping in bangladesh
Brand advocacy of online shopping in bangladeshBrand advocacy of online shopping in bangladesh
Brand advocacy of online shopping in bangladesh
 
Integrated Digital Marketing
Integrated Digital MarketingIntegrated Digital Marketing
Integrated Digital Marketing
 
E-marketing strategy.ppt
E-marketing strategy.pptE-marketing strategy.ppt
E-marketing strategy.ppt
 
Chapter 1 DIGITAL MARKETING
Chapter 1 DIGITAL MARKETINGChapter 1 DIGITAL MARKETING
Chapter 1 DIGITAL MARKETING
 

KĂŒrzlich hochgeladen

FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
dollysharma2066
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
amitlee9823
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
Renandantas16
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
 
Call Girls From Pari Chowk Greater Noida ❀8448577510 âŠčBest Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❀8448577510 âŠčBest Escorts Service I...Call Girls From Pari Chowk Greater Noida ❀8448577510 âŠčBest Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❀8448577510 âŠčBest Escorts Service I...
lizamodels9
 

KĂŒrzlich hochgeladen (20)

Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
VVVIP Call Girls In Greater Kailash âžĄïž Delhi âžĄïž 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash âžĄïž Delhi âžĄïž 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash âžĄïž Delhi âžĄïž 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash âžĄïž Delhi âžĄïž 9999965857 🚀 No Advance 24HRS...
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
 
Call Girls From Pari Chowk Greater Noida ❀8448577510 âŠčBest Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❀8448577510 âŠčBest Escorts Service I...Call Girls From Pari Chowk Greater Noida ❀8448577510 âŠčBest Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❀8448577510 âŠčBest Escorts Service I...
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 

Informative 2

Hinweis der Redaktion

  1. Title