Keynote presentation at Bio-Venture Capital Forum 2008, Dalian China, October 11, 2008

1. Crea%ng a Winning Life Sciences
Innova%on Strategy in an Era of Scarcity
Steve Brown, Chairman, Billionlights Founda7on;
Founder and Former CEO, Health Hero Network
(acquired by Robert Bosch GmbH)
Saturday, October 11, 2008
Dalian, China
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2. Necessity, who is the
mother of inven2on.
Plato, 360 B.C.
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3. Crea%ng a Winning Innova%on Strategy
• An Entrepreneur’s Perspec%ve
• Roots of Life Sciences Innova%on
1. Iden%fy Great Problems
2. Seek New Connec%ons
3. Tap Into Passion
• Ques%ons to ask Innova%ve Companies
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4. Health Hero Network Story
We recognized a problem
Too much effort spent trea%ng the
complica%ons of chronic disease, and not
enough on preven%ng them
We had an idea
A technology plaRorm to enable a beSer
model of care based on iden%fying
problems early and changing behavior
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5. We Filed Some
Patents,
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6. Raised Capital and Built a
Technology PlaRorm,
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7. Won Key Customers and
Proved the Idea Worked,
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8. Lobbied Government to Recognize
Remote Monitoring,
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9. Showed Promise in Medicare,
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10. Then a Large Company Acquired Us.
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11. We Also Had Some of This in Between…
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12. Innova2on Key #1:
Iden2fy Great Problems
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13. This is a New Era with New Necessity
20th Century 21st Century
– Conquer Nature – Respect Nature
– Assume Unlimited – Assume Limited
Resources Resources
– Physical Sciences & – Life Sciences &
Industrial Informa%on
Technology Technology
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14. Emerging and Drug Resistant Disease
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15. Lifestyle that Begets Chronic Disease
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16. The Most Basic Needs: Food and Water
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17. Sustainability: Promise and Peril
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18. Not Everyone Agrees on Solu%ons
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19. Solu%ons Include Technology and Behavior
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20. Every Problem is Part of a Network
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21. Innova2on Key #2:
Seek New Connec2ons
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22. Innova%on Happens at the Connec%ons
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23. Mul%ple Paths Address Same Problems
• Both innova%ons improve diabetes care
• Both combine preexis%ng elements in new ways
• One is a chemical en%ty, the other IT
• One treats the human body, the other behavior
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24. Life Science is Informa%on Science
Part of the DNA code to determine eye color… Part of the binary code to make an eye image…
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25. Valuable Innova%ons Simplify Complexity
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…and Stand on Many Shoulders
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26. Beauty is truth, truth Beauty,
‐ that is all ye know on earth,
and all ye need to know.
John Keats
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27. Innova2on Key #3:
Tap Into Passion
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28. Is it Popular Passion or Real Passion?
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29. Barometer of Popular Passion
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30. Pusng Popular Passion in Perspec%ve
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31. Pusng Popular Passion in Perspec%ve
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32. Pusng Popular Passion in Perspec%ve
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33. New Connec%ons are S%rring
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34. People Desire Connec%on…
…Passion is Infec%ous
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35. Why Passion
MaLers
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36. Ques%ons to ask Innova%ve Companies
• What is the big idea?
– Does this company address a big problem, or is it a
“tuck in” to someone else’s big idea?
• What is the new connec%on?
– Where is the solu%on on the overall network of
approaches addressing the problem?
– Do innovators stand on many shoulders to find new
connec%ons and simplify complexity?
• Where is the root of the passion?
– Is there a source of passion strong enough to aSract
the best people and enable them to persevere?
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37. What Passion
Looks Like 37