Originally presented at http://www.brightonseo.com
If you work on a site that publishes regular editorial content, how do you outperform bigger publishers or national news organisations? I’ll be using celebrity gossip site www.holymoly.com as a case study to explain how content creators can make SEO part of their everyday workflow. Forget massive site audits that sit on shelves gathering dust. This is all about how to embed SEO best practice with writers, and what free tools to use. That and naked celebs.
