Social Media for HR (Human Resources) Recruiting
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Overview of social media for recruiting - FB: July 2011 more than 800 million users - Twitter: Microblogging (140 characters). Launched July 2006. 300 million users as of 2011. Generating over 300 million tweets and 1.6 billion search queries per day. The SMS of the Internet. - Linkedin: Launched in May 2003. 120 million users in 200 countries. 33.9 million unique visitors in June 2011. - Google+: Launched 6/28/2011. G’s fourth foray into social networking (Google Buzz, Google Friend Connect, Orkut. 62 million users by 12/27/2011 (25% joined in Dec 2011 alone). Add 625,000 users per day. - Youtube: Created in feb 2005. Bought by Google in 11/2006 for $1.65 B. 2nd largest search engine in the world. Relationship between social media platforms. Use of FB, LI, Twitter, and G+ for recruiting. Social Media as a force multiplier. By Brian Bluff, Site-Seeker, Inc. @brianbluff
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Social Media for HR (Human Resources) Recruiting
- 1. Social Media for Recruiting www.site-seeker.com
- 2. About Today… • Presentation will be uploaded to SlideShare • We are here to help… www.site-seeker.com
- 3. Social Media Platforms www.site-seeker.com
- 4. Platform Connections and Interactions Twitter: • Instant results to Yahoo, Bing, Google • Indexed by Bing and Yahoo • Indexed by Google Twitter: • Integrates with FB and LI via apps www.site-seeker.com
- 5. Platform Connections and Interactions Bing provides • FB search results • Yahoo search results www.site-seeker.com
- 6. Platform Connections and Interactions Facebook Provides • FB likes on Bing SERPs www.site-seeker.com
- 7. Platform Connections and Interactions Google+ Provides • +1s on Google SERPs www.site-seeker.com
- 8. Platform Connections and Interactions Index open FB and LI content www.site-seeker.com
- 9. Who knows what these are? www.site-seeker.com
- 11. Google+ for Recruiting: Circles www.site-seeker.com Site-Seeker, Inc. © 2011
- 12. Google+ for Recruiting: Hangout www.site-seeker.com
- 13. Google+ for Recruiting: Business Pages www.site-seeker.com Site-Seeker, Inc. © 2011
- 14. LinkedIn Recruiter 2 Referral Engine – Coming soon • Expensive but powerful • Informs employees about • Access to all LinkedIn openings names and profiles • Suggest matches from their • Advanced search filters network • 50 InMails per month • Simplified referral notification • Search alerts • Folders • Team access • Corporate account • Training www.site-seeker.com
- 15. Job Network 4 Jobs For You • Candidates • Ads sent throughout LI automatically notified network about openings • Ads sent ONLY to qualified • Buy year-round job candidates even off LI slots • Place JFY module on • Send applicants to you employees profiles. Viewers ATS see appropriate openings. www.site-seeker.com
- 16. Careers Page • Custom tab on company profile • Add video banners… • Message dynamically adapts to the viewer • Delivers targeted openings • Automatically notified about openings • Connects directly to recruiters www.site-seeker.com
- 17. Brian Bluff’s Semi-Secret, Somewhat Valuable Talent Locating Technique www.site-seeker.com
- 18. Search Term: SEO Sales Syracuse –Owner –Partner inurl:linkedin.com/in www.site-seeker.com
- 19. Local Talent DB Integrated with ATS www.site-seeker.com
- 20. Social Media as a force multiplier Bringing it all together www.site-seeker.com
- 21. Step 1: Create Expert Content www.site-seeker.com
- 22. Step 2: Push content to various social platforms www.site-seeker.com
- 23. Step 3: Socialize content within social platforms Discussions Updates Tweets Retweets Share … www.site-seeker.com
- 24. Step 4: Achieve wide-reaching Search Engine exposure www.site-seeker.com
- 25. Step 5: Grow your social reach social capital www.site-seeker.com
- 26. Step 6: Drive brand-favorable visitors to your expert content www.site-seeker.com
- 27. Step 7: Gain visibility of your offering www.site-seeker.com
- 28. Step 8: Grow your business $$$$$$$$$ www.site-seeker.com
- 29. Social Media for Recruting Brian Bluff Kevin Schaffner President & Co-Founder Account Manager @brianbluff Site-Seeker, Inc. brianbluff@site-seeker.com @kevinschaffner 315.732.9281, 11 kevinschaffner@site-seeker.com 315.256.1180 www.site-seeker.com