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Omaha Presbyterian School for Pastors
                Hastings College | June 2012




 All You Need to
Know About Social
Media . . . for now.
 Thursday | Session 1




                         #opsp | @breyeschow
Social Media Revolution


  http://www.youtube.com/watch?
          v=3SuNx0UrnEo




                   #opsp | @breyeschow
Road Map for #opsp




              #opsp | @breyeschow
Road Map for #opsp
 THU - Session one:




                      #opsp | @breyeschow
Road Map for #opsp
 THU - Session one:
  Disclaimers, Intros and Shifts




                               #opsp | @breyeschow
Road Map for #opsp
 THU - Session one:
  Disclaimers, Intros and Shifts
 FRI - Session two:




                               #opsp | @breyeschow
Road Map for #opsp
 THU - Session one:
  Disclaimers, Intros and Shifts
 FRI - Session two:
  Terms, Platforms, Best Practices




                              #opsp | @breyeschow
Road Map for #opsp
 THU - Session one:
  Disclaimers, Intros and Shifts
 FRI - Session two:
  Terms, Platforms, Best Practices
 SAT - Session three: Blogging




                              #opsp | @breyeschow
Road Map for #opsp
 THU - Session one:
  Disclaimers, Intros and Shifts
 FRI - Session two:
  Terms, Platforms, Best Practices
 SAT - Session three: Blogging
  Anatomy, Best Practices and Church Use




                             #opsp | @breyeschow
Road Map for #opsp
 THU - Session one:
  Disclaimers, Intros and Shifts
 FRI - Session two:
  Terms, Platforms, Best Practices
 SAT - Session three: Blogging
  Anatomy, Best Practices and Church Use
 MON - Session four: Twitter




                             #opsp | @breyeschow
Road Map for #opsp
 THU - Session one:
  Disclaimers, Intros and Shifts
 FRI - Session two:
  Terms, Platforms, Best Practices
 SAT - Session three: Blogging
  Anatomy, Best Practices and Church Use
 MON - Session four: Twitter
 TUE - Session five: Facebook



                             #opsp | @breyeschow
Road Map for #opsp
 THU - Session one:
  Disclaimers, Intros and Shifts
 FRI - Session two:
  Terms, Platforms, Best Practices
 SAT - Session three: Blogging
  Anatomy, Best Practices and Church Use
 MON - Session four: Twitter
 TUE - Session five: Facebook
 WED - Session six:


                             #opsp | @breyeschow
Road Map for #opsp
 THU - Session one:
  Disclaimers, Intros and Shifts
 FRI - Session two:
  Terms, Platforms, Best Practices
 SAT - Session three: Blogging
  Anatomy, Best Practices and Church Use
 MON - Session four: Twitter
 TUE - Session five: Facebook
 WED - Session six:
  Next Six and Last Church Questions

                             #opsp | @breyeschow
Disclaimers




              #opsp | @breyeschow
Disclaimers
FOCUS: Knowing why SM has come to be is
more important than mastering a hashtag.




                              #opsp | @breyeschow
Disclaimers
FOCUS: Knowing why SM has come to be is
more important than mastering a hashtag.
KIM: Social media will NOT save the church.




                              #opsp | @breyeschow
Disclaimers
FOCUS: Knowing why SM has come to be is
more important than mastering a hashtag.
KIM: Social media will NOT save the church.
BUTT IN: Lots of info and I go fast, speak up




                                #opsp | @breyeschow
Disclaimers
FOCUS: Knowing why SM has come to be is
more important than mastering a hashtag.
KIM: Social media will NOT save the church.
BUTT IN: Lots of info and I go fast, speak up
EXPERT: My lens: a congregational pastor,
the place where praxis and theory converge




                                #opsp | @breyeschow
Disclaimers
FOCUS: Knowing why SM has come to be is
more important than mastering a hashtag.
KIM: Social media will NOT save the church.
BUTT IN: Lots of info and I go fast, speak up
EXPERT: My lens: a congregational pastor,
the place where praxis and theory converge
STIPULATIONS AND EXCEPTIONS: I use
generalities to save time, but push back




                                #opsp | @breyeschow
Disclaimers
FOCUS: Knowing why SM has come to be is
more important than mastering a hashtag.
KIM: Social media will NOT save the church.
BUTT IN: Lots of info and I go fast, speak up
EXPERT: My lens: a congregational pastor,
the place where praxis and theory converge
STIPULATIONS AND EXCEPTIONS: I use
generalities to save time, but push back
FACEBOOK: facebook.com/breyeschowpage



                                #opsp | @breyeschow
Disclaimers
FOCUS: Knowing why SM has come to be is
more important than mastering a hashtag.
KIM: Social media will NOT save the church.
BUTT IN: Lots of info and I go fast, speak up
EXPERT: My lens: a congregational pastor,
the place where praxis and theory converge
STIPULATIONS AND EXCEPTIONS: I use
generalities to save time, but push back
FACEBOOK: facebook.com/breyeschowpage
TWITTER: @breyeschow #opsp #whatever


                                #opsp | @breyeschow
Disclaimers
FOCUS: Knowing why SM has come to be is
more important than mastering a hashtag.
KIM: Social media will NOT save the church.
BUTT IN: Lots of info and I go fast, speak up
EXPERT: My lens: a congregational pastor,
the place where praxis and theory converge
STIPULATIONS AND EXCEPTIONS: I use
generalities to save time, but push back
FACEBOOK: facebook.com/breyeschowpage
TWITTER: @breyeschow #opsp #whatever
Slides: www.slideshare.com/breyeschow
                                #opsp | @breyeschow
Who are you?




               #opsp | @breyeschow
Who are you?
morning people or night owls




                               #opsp | @breyeschow
Who are you?
morning people or night owls
ages: under 90, 70, 50, 40, 30, 20




                                 #opsp | @breyeschow
Who are you?
morning people or night owls
ages: under 90, 70, 50, 40, 30, 20
best decade: 50’s, 60’s, 70’s, 80’s, 90’s, 00’s




                                  #opsp | @breyeschow
Who are you?
morning people or night owls
ages: under 90, 70, 50, 40, 30, 20
best decade: 50’s, 60’s, 70’s, 80’s, 90’s, 00’s
role: Teaching Elder, Ruling Elder, Deacon,
Education, Youth, Worship, Music, Mission




                                 #opsp | @breyeschow
Who are you?
morning people or night owls
ages: under 90, 70, 50, 40, 30, 20
best decade: 50’s, 60’s, 70’s, 80’s, 90’s, 00’s
role: Teaching Elder, Ruling Elder, Deacon,
Education, Youth, Worship, Music, Mission
childhood faith tradition: none, football,
catholic, presbyterian, other




                                 #opsp | @breyeschow
Who are you?
morning people or night owls
ages: under 90, 70, 50, 40, 30, 20
best decade: 50’s, 60’s, 70’s, 80’s, 90’s, 00’s
role: Teaching Elder, Ruling Elder, Deacon,
Education, Youth, Worship, Music, Mission
childhood faith tradition: none, football,
catholic, presbyterian, other
distance to ministry: 10 min, 30 min, hour




                                 #opsp | @breyeschow
Who are you?
morning people or night owls
ages: under 90, 70, 50, 40, 30, 20
best decade: 50’s, 60’s, 70’s, 80’s, 90’s, 00’s
role: Teaching Elder, Ruling Elder, Deacon,
Education, Youth, Worship, Music, Mission
childhood faith tradition: none, football,
catholic, presbyterian, other
distance to ministry: 10 min, 30 min, hour
church longevity?: till the end, >10, >5



                                 #opsp | @breyeschow
Who are you?
morning people or night owls
ages: under 90, 70, 50, 40, 30, 20
best decade: 50’s, 60’s, 70’s, 80’s, 90’s, 00’s
role: Teaching Elder, Ruling Elder, Deacon,
Education, Youth, Worship, Music, Mission
childhood faith tradition: none, football,
catholic, presbyterian, other
distance to ministry: 10 min, 30 min, hour
church longevity?: till the end, >10, >5
technology: email, facebook, texting, blog,
twitter, Pinterest, Instagram, spotify,
foursquare, dropbox, Doodle
                                 #opsp | @breyeschow
about.bruce




              #opsp | @breyeschow
about.bruce




              #opsp | @breyeschow
about.bruce




              #opsp | @breyeschow
about.bruce




              #opsp | @breyeschow
about.bruce




              #opsp | @breyeschow
about.bruce




              #opsp | @breyeschow
Why bother with SM?




              #opsp | @breyeschow
Why bother with SM?
Genesis 17-18...Will a son be born to a man a
hundred years old? Will Sarah bear a child
at the age of ninety?"...Abraham gave the
best of what he had...Sarah laughed...




                               #opsp | @breyeschow
Why bother with SM?
Genesis 17-18...Will a son be born to a man a
hundred years old? Will Sarah bear a child
at the age of ninety?"...Abraham gave the
best of what he had...Sarah laughed...
God is NOT done with us and is continually
asking us to birth new things.




                               #opsp | @breyeschow
Why bother with SM?
Genesis 17-18...Will a son be born to a man a
hundred years old? Will Sarah bear a child
at the age of ninety?"...Abraham gave the
best of what he had...Sarah laughed...
God is NOT done with us and is continually
asking us to birth new things.
Today, what are we being asked...




                               #opsp | @breyeschow
Why bother with SM?
Genesis 17-18...Will a son be born to a man a
hundred years old? Will Sarah bear a child
at the age of ninety?"...Abraham gave the
best of what he had...Sarah laughed...
God is NOT done with us and is continually
asking us to birth new things.
Today, what are we being asked...
  to birth?




                               #opsp | @breyeschow
Why bother with SM?
Genesis 17-18...Will a son be born to a man a
hundred years old? Will Sarah bear a child
at the age of ninety?"...Abraham gave the
best of what he had...Sarah laughed...
God is NOT done with us and is continually
asking us to birth new things.
Today, what are we being asked...
  to birth?
  to give?



                               #opsp | @breyeschow
Why bother with SM?
Genesis 17-18...Will a son be born to a man a
hundred years old? Will Sarah bear a child
at the age of ninety?"...Abraham gave the
best of what he had...Sarah laughed...
God is NOT done with us and is continually
asking us to birth new things.
Today, what are we being asked...
  to birth?
  to give?
  to understand?

                               #opsp | @breyeschow
Cultural Shifts




              #opsp | @breyeschow
Cultural Shifts
Authority and “t”ruth:




                         #opsp | @breyeschow
Cultural Shifts
Authority and “t”ruth:
 from a single source of authority to an
 open source of discernment.




                              #opsp | @breyeschow
Cultural Shifts
Authority and “t”ruth:
 from a single source of authority to an
 open source of discernment.
 so . . . we embrace our belief that we best
 discern the will of God and mind of
 Christ . . . together.




                                #opsp | @breyeschow
Cultural Shifts
Authority and “t”ruth:
 from a single source of authority to an
 open source of discernment.
 so . . . we embrace our belief that we best
 discern the will of God and mind of
 Christ . . . together.
 eg . . . how we explore and discern
 Scripture, politics, culture, worship,
 decision making, etc. changes.




                                #opsp | @breyeschow
Cultural Shifts
Authority and “t”ruth:
 from a single source of authority to an
 open source of discernment.
 so . . . we embrace our belief that we best
 discern the will of God and mind of
 Christ . . . together.
 eg . . . how we explore and discern
 Scripture, politics, culture, worship,
 decision making, etc. changes.
 Social Media flattens authority and
 opens up decision making processes.

                                #opsp | @breyeschow
Cultural Shifts




              #opsp | @breyeschow
Cultural Shifts
Mobility and Commitment




                          #opsp | @breyeschow
Cultural Shifts
Mobility and Commitment
 from a life-long commitment to “place” to
 an expectation of transience and change.




                              #opsp | @breyeschow
Cultural Shifts
Mobility and Commitment
 from a life-long commitment to “place” to
 an expectation of transience and change.
 so . . . we adjust our understanding of
 time, commitment and rhythm of the life of
 a congregation and community.




                              #opsp | @breyeschow
Cultural Shifts
Mobility and Commitment
 from a life-long commitment to “place” to
 an expectation of transience and change.
 so . . . we adjust our understanding of
 time, commitment and rhythm of the life of
 a congregation and community.
 eg . . . we change how we perceive a
 person’s commitment in terms of
 longevity.




                              #opsp | @breyeschow
Cultural Shifts
Mobility and Commitment
 from a life-long commitment to “place” to
 an expectation of transience and change.
 so . . . we adjust our understanding of
 time, commitment and rhythm of the life of
 a congregation and community.
 eg . . . we change how we perceive a
 person’s commitment in terms of
 longevity.
 Social media codifies the speed in which
 lives change, how time is committed and

                              #opsp | @breyeschow
Cultural Shifts




              #opsp | @breyeschow
Cultural Shifts
Influence and Social Capital:




                                #opsp | @breyeschow
Cultural Shifts
Influence and Social Capital:
  from a monolithic presence and mindset to
  a niche reality and opportunity for
  growth.




                              #opsp | @breyeschow
Cultural Shifts
Influence and Social Capital:
  from a monolithic presence and mindset to
  a niche reality and opportunity for
  growth.
  so . . . we develop and embrace multiple
  manifestations of what it means to be
  church: theology, style, structure, etc.




                              #opsp | @breyeschow
Cultural Shifts
Influence and Social Capital:
  from a monolithic presence and mindset to
  a niche reality and opportunity for
  growth.
  so . . . we develop and embrace multiple
  manifestations of what it means to be
  church: theology, style, structure, etc.
  eg . . . denominational evangelism
  strategies will change.




                              #opsp | @breyeschow
Cultural Shifts
Influence and Social Capital:
  from a monolithic presence and mindset to
  a niche reality and opportunity for
  growth.
  so . . . we develop and embrace multiple
  manifestations of what it means to be
  church: theology, style, structure, etc.
  eg . . . denominational evangelism
  strategies will change.
  Social media allows people to navigate
  and cross diverse expressions of faith.

                              #opsp | @breyeschow
“Niche” impact on




               #opsp | @breyeschow
“Niche” impact on
We must shift from
a monolithic self-
understanding to
one that embraces a
niche culture
then...




                      #opsp | @breyeschow
“Niche” impact on
We must shift from
a monolithic self-
understanding to
one that embraces a
niche culture
then...

 ...develop, discover
and embrace
multiple
manifestations of
what it means to be
the church.
                        #opsp | @breyeschow
“Niche” impact on
We must shift from
a monolithic self-
understanding to
one that embraces a
niche culture
then...

 ...develop, discover
and embrace
multiple
manifestations of
what it means to be
the church.
                        #opsp | @breyeschow
Cultural Shifts




              #opsp | @breyeschow
Cultural Shifts
Structure and Adaptability:




                              #opsp | @breyeschow
Cultural Shifts
Structure and Adaptability:
 from a mindset of methodology and “steps”
 to a of spirit of approach and adaptability.




                               #opsp | @breyeschow
Cultural Shifts
Structure and Adaptability:
 from a mindset of methodology and “steps”
 to a of spirit of approach and adaptability.
 so . . . we find ways to institutionalize
 structural fluidity and flexibility.




                               #opsp | @breyeschow
Cultural Shifts
Structure and Adaptability:
 from a mindset of methodology and “steps”
 to a of spirit of approach and adaptability.
 so . . . we find ways to institutionalize
 structural fluidity and flexibility.
 eg . . . Changes how we structure our
 communal lives: congregation and
 councils.




                               #opsp | @breyeschow
Cultural Shifts
Structure and Adaptability:
 from a mindset of methodology and “steps”
 to a of spirit of approach and adaptability.
 so . . . we find ways to institutionalize
 structural fluidity and flexibility.
 eg . . . Changes how we structure our
 communal lives: congregation and
 councils.
 Social media supports flexible,
 responsive and adaptive Structures.


                               #opsp | @breyeschow
Cultural Shifts




              #opsp | @breyeschow
Cultural Shifts
Spirituality and Public Engagement




                            #opsp | @breyeschow
Cultural Shifts
Spirituality and Public Engagement
 from a silent understanding of separating
 church and state to an increased move to a
 public expression of faith and politics.




                              #opsp | @breyeschow
Cultural Shifts
Spirituality and Public Engagement
 from a silent understanding of separating
 church and state to an increased move to a
 public expression of faith and politics.
 so . . . we must reclaim the church’s voice
 in the public square




                               #opsp | @breyeschow
Cultural Shifts
Spirituality and Public Engagement
 from a silent understanding of separating
 church and state to an increased move to a
 public expression of faith and politics.
 so . . . we must reclaim the church’s voice
 in the public square
 eg . . . we acknowledge political realities
 while encouraging personal discernment.




                               #opsp | @breyeschow
Cultural Shifts
Spirituality and Public Engagement
 from a silent understanding of separating
 church and state to an increased move to a
 public expression of faith and politics.
 so . . . we must reclaim the church’s voice
 in the public square
 eg . . . we acknowledge political realities
 while encouraging personal discernment.
 Social media equip people to live their
 faith across aspects of their life, public
 and private.

                               #opsp | @breyeschow
Cultural Shifts




              #opsp | @breyeschow
Cultural Shifts
Technology and Community:




                            #opsp | @breyeschow
Cultural Shifts
Technology and Community:
  from geographic isolation to global
  community.




                              #opsp | @breyeschow
Cultural Shifts
Technology and Community:
  from geographic isolation to global
  community.
  so . . . we embrace with humility and
  deliberation new forms of connection and
  experiences of diversity.




                              #opsp | @breyeschow
Cultural Shifts
Technology and Community:
  from geographic isolation to global
  community.
  so . . . we embrace with humility and
  deliberation new forms of connection and
  experiences of diversity.
  eg . . . our understanding and experience
  of community, Privacy and Social
  Interaction is broadened.




                              #opsp | @breyeschow
Cultural Shifts
Technology and Community:
  from geographic isolation to global
  community.
  so . . . we embrace with humility and
  deliberation new forms of connection and
  experiences of diversity.
  eg . . . our understanding and experience
  of community, Privacy and Social
  Interaction is broadened.
  Social media allows community and
  individuals engage with the breadth of
  human experience and expression.
                              #opsp | @breyeschow
Social Media Impact




               #opsp | @breyeschow
Social Media Impact
Authority and Truth | Social media opens up
decision making and equalizes authority




                              #opsp | @breyeschow
Social Media Impact
Authority and Truth | Social media opens up
decision making and equalizes authority
Mobility and Commitment | Social media
systematizes the speed and rhythms of life




                              #opsp | @breyeschow
Social Media Impact
Authority and Truth | Social media opens up
decision making and equalizes authority
Mobility and Commitment | Social media
systematizes the speed and rhythms of life
Influence and Social Capital | Social media
creates broad niche spaces of community




                              #opsp | @breyeschow
Social Media Impact
Authority and Truth | Social media opens up
decision making and equalizes authority
Mobility and Commitment | Social media
systematizes the speed and rhythms of life
Influence and Social Capital | Social media
creates broad niche spaces of community
Structure and Adaptability | Social media
supports for structural flexibility




                              #opsp | @breyeschow
Social Media Impact
Authority and Truth | Social media opens up
decision making and equalizes authority
Mobility and Commitment | Social media
systematizes the speed and rhythms of life
Influence and Social Capital | Social media
creates broad niche spaces of community
Structure and Adaptability | Social media
supports for structural flexibility
Spirituality and Public Engagement Social
media allows for deeper and wider reach


                              #opsp | @breyeschow
Social Media Impact
Authority and Truth | Social media opens up
decision making and equalizes authority
Mobility and Commitment | Social media
systematizes the speed and rhythms of life
Influence and Social Capital | Social media
creates broad niche spaces of community
Structure and Adaptability | Social media
supports for structural flexibility
Spirituality and Public Engagement Social
media allows for deeper and wider reach
Technology and Community | Social Media
exposes the broader human experience
                              #opsp | @breyeschow
Questions . ..




                 #opsp | @breyeschow
Questions . ..
  Friday session:
   Assumptions
   Terminology
   Platforms
 Questions
 On Twitter:
 twitter.com/breyeschow
 On Facebook:
 facebook.com/breyeschowpage
 All slides will be available on
 slideshare.com/breyeschow
                                   #opsp | @breyeschow
Omaha Presbyterian School for Pastors
                 Hastings College | June 2012




 All You Need to
Know About Social
Media . . . for now.
   Friday | Session 2




                          #opsp | @breyeschow
Session 2




            #opsp | @breyeschow
Session 2
Thursday: Intros, Shifts, etc.
Friday: Spirituality, Dangers, Platforms,
etc

BRC on Twitter:
twitter.com/breyeschow #opsp
BRC on Facebook:
facebook.com/breyeschowpage
OPSP Facebook Page:
Search “Omaha Presbyterian School”
All slides will be available on
slideshare.com/breyeschow
                               #opsp | @breyeschow
Facebook in Real Life


   http://youtu.be/MRsRLZiyH20




                   #opsp | @breyeschow
SM Assumptions




             #opsp | @breyeschow
SM Assumptions
Social media is much more than tactics




                               #opsp | @breyeschow
SM Assumptions
Social media is much more than tactics
Social media is only medium of expression




                               #opsp | @breyeschow
SM Assumptions
Social media is much more than tactics
Social media is only medium of expression
Social media is the water in which a
generation swims




                               #opsp | @breyeschow
SM Assumptions
Social media is much more than tactics
Social media is only medium of expression
Social media is the water in which a
generation swims
Social Media is highly contextually and it
will be embraced at various degrees;




                               #opsp | @breyeschow
SM Assumptions
Social media is much more than tactics
Social media is only medium of expression
Social media is the water in which a
generation swims
Social Media is highly contextually and it
will be embraced at various degrees;
Social Media demands a high sense of self-
worth as it has a flattening effect on
community and the role of leadership;



                               #opsp | @breyeschow
SM Assumptions
Social media is much more than tactics
Social media is only medium of expression
Social media is the water in which a
generation swims
Social Media is highly contextually and it
will be embraced at various degrees;
Social Media demands a high sense of self-
worth as it has a flattening effect on
community and the role of leadership;
!!Social Media will not save the church!!


                               #opsp | @breyeschow
SM Dangers




             #opsp | @breyeschow
SM Dangers
Social media as a idol or savior




                                   #opsp | @breyeschow
SM Dangers
Social media as a idol or savior
Social media as a distraction from ministry




                                   #opsp | @breyeschow
SM Dangers
Social media as a idol or savior
Social media as a distraction from ministry
Social media as careless expression




                                   #opsp | @breyeschow
SM Dangers
Social media as a idol or savior
Social media as a distraction from ministry
Social media as careless expression
Social media as overestimated roi




                                   #opsp | @breyeschow
SM Dangers
Social media as a idol or savior
Social media as a distraction from ministry
Social media as careless expression
Social media as overestimated roi
Social media as speed over process




                                   #opsp | @breyeschow
SM Dangers
Social media as a idol or savior
Social media as a distraction from ministry
Social media as careless expression
Social media as overestimated roi
Social media as speed over process
Social media as over-and-above face-to-face



                                   #opsp | @breyeschow
SM Dangers
Social media as a idol or savior
Social media as a distraction from ministry
Social media as careless expression
Social media as overestimated roi
Social media as speed over process
Social media as over-and-above face-to-face
Social media as entry to abuse and bullying

                                   #opsp | @breyeschow
SM Spirituality




                  #opsp | @breyeschow
SM Spirituality
SM can strengthen the Body of Christ




                             #opsp | @breyeschow
SM Spirituality
SM can strengthen the Body of Christ
SM allows us to model a different life




                              #opsp | @breyeschow
SM Spirituality
SM can strengthen the Body of Christ
SM allows us to model a different life
SM compels the church to be in the world




                              #opsp | @breyeschow
SM Spirituality
SM can strengthen the Body of Christ
SM allows us to model a different life
SM compels the church to be in the world
SM can be a faithful response of gratitude




                              #opsp | @breyeschow
SM Spirituality
SM can strengthen the Body of Christ
SM allows us to model a different life
SM compels the church to be in the world
SM can be a faithful response of gratitude
SM provides communal accountability




                              #opsp | @breyeschow
Smarty Pants Terms




              #opsp | @breyeschow
Smarty Pants Terms
smart phones, tablets and android, etc.




                               #opsp | @breyeschow
Smarty Pants Terms
smart phones, tablets and android, etc.
Traditional Media v. Social Media




                               #opsp | @breyeschow
Smarty Pants Terms
smart phones, tablets and android, etc.
Traditional Media v. Social Media
Web 1.0 v. Web 2.0




                               #opsp | @breyeschow
Smarty Pants Terms
smart phones, tablets and android, etc.
Traditional Media v. Social Media
Web 1.0 v. Web 2.0
Social Networking




                               #opsp | @breyeschow
Smarty Pants Terms
smart phones, tablets and android, etc.
Traditional Media v. Social Media
Web 1.0 v. Web 2.0
Social Networking
Open Source Software




                               #opsp | @breyeschow
Smarty Pants Terms
smart phones, tablets and android, etc.
Traditional Media v. Social Media
Web 1.0 v. Web 2.0
Social Networking
Open Source Software
Cloud Technology




                               #opsp | @breyeschow
Smarty Pants Terms
smart phones, tablets and android, etc.
Traditional Media v. Social Media
Web 1.0 v. Web 2.0
Social Networking
Open Source Software
Cloud Technology
weB+logs = Blogs, vLogs




                               #opsp | @breyeschow
Smarty Pants Terms
smart phones, tablets and android, etc.
Traditional Media v. Social Media
Web 1.0 v. Web 2.0
Social Networking
Open Source Software
Cloud Technology
weB+logs = Blogs, vLogs
feeds, aggregators and readers




                               #opsp | @breyeschow
Smarty Pants Terms
smart phones, tablets and android, etc.
Traditional Media v. Social Media
Web 1.0 v. Web 2.0
Social Networking
Open Source Software
Cloud Technology
weB+logs = Blogs, vLogs
feeds, aggregators and readers
tagging and hashtags



                               #opsp | @breyeschow
Smarty Pants Terms
smart phones, tablets and android, etc.
Traditional Media v. Social Media
Web 1.0 v. Web 2.0
Social Networking
Open Source Software
Cloud Technology
weB+logs = Blogs, vLogs
feeds, aggregators and readers
tagging and hashtags
Checking In


                               #opsp | @breyeschow
Smarty Pants Terms
smart phones, tablets and android, etc.
Traditional Media v. Social Media
Web 1.0 v. Web 2.0
Social Networking
Open Source Software
Cloud Technology
weB+logs = Blogs, vLogs
feeds, aggregators and readers
tagging and hashtags
Checking In
QRCode
                               #opsp | @breyeschow
Smarty Pants Terms
smart phones, tablets and android, etc.
Traditional Media v. Social Media
Web 1.0 v. Web 2.0
Social Networking
Open Source Software
Cloud Technology
weB+logs = Blogs, vLogs
feeds, aggregators and readers
tagging and hashtags
Checking In
QRCode
                               #opsp | @breyeschow
Church Uses Teasers




              #opsp | @breyeschow
Church Uses Teasers
   Evangelism - Be in the same place
   where people search for other
   important aspects of their living.




                             #opsp | @breyeschow
Church Uses Teasers
   Evangelism - Be in the same place
   where people search for other
   important aspects of their living.
   Pastoral Care - Use lists to check
   in on and track the daily ups and
   downs of congregants.




                             #opsp | @breyeschow
Church Uses Teasers
   Evangelism - Be in the same place
   where people search for other
   important aspects of their living.
   Pastoral Care - Use lists to check
   in on and track the daily ups and
   downs of congregants.
   Worship - Pin, share and save ideas
   for worship planning, chancel arts
   and other worship ideas.




                             #opsp | @breyeschow
Church Uses Teasers
   Evangelism - Be in the same place
   where people search for other
   important aspects of their living.
   Pastoral Care - Use lists to check
   in on and track the daily ups and
   downs of congregants.
   Worship - Pin, share and save ideas
   for worship planning, chancel arts
   and other worship ideas.
   Admin - Make group choices that are
   clear, trackable and communal.

                             #opsp | @breyeschow
Questions . ..




                 #opsp | @breyeschow
Questions . ..
 Saturday session:
  Effective Usage Tips
  Anatomy of a blog
  Blogging Church Uses
 Questions

 On Twitter:
 twitter.com/breyeschow
 On Facebook:
 facebook.com/breyeschowpage
 All slides will be available on
                                   #opsp | @breyeschow
Omaha Presbyterian School for Pastors
                Hastings College | June 2012




 All You Need to
Know About Social
Media . . . for now.
 Saturday | Session 3




                         #opsp | @breyeschow
Session 3




            #opsp | @breyeschow
Session 3
Friday Recap and Questions: Assumptions,
Dangers, Spirituality, Yelp, Facebook,
Pinterest, Doodle
Saturday: Platforms and Blogging

BRC on Twitter:
twitter.com/breyeschow #opsp
BRC on Facebook:
facebook.com/breyeschowpage
OPSP Facebook Page:
Search “Omaha Presbyterian School”
All slides will be available on
slideshare.com/breyeschow
                              #opsp | @breyeschow
Symbol of
Unknown
  Origin
http://bit.ly/NjFLEi




         #opsp | @breyeschow
SM Platforms




               #opsp | @breyeschow
SM Platforms
Google: +, huddle, drive, voice, mail, docs




                                 #opsp | @breyeschow
SM Platforms
Google: +, huddle, drive, voice, mail, docs
Blogging: typepad, wordpress, blogger




                                 #opsp | @breyeschow
SM Platforms
Google: +, huddle, drive, voice, mail, docs
Blogging: typepad, wordpress, blogger
Networks: twitter, facebook, linkedin




                                 #opsp | @breyeschow
SM Platforms
Google: +, huddle, drive, voice, mail, docs
Blogging: typepad, wordpress, blogger
Networks: twitter, facebook, linkedin
Media: last.fm, goodreads, Pandora, spotify




                               #opsp | @breyeschow
SM Platforms
Google: +, huddle, drive, voice, mail, docs
Blogging: typepad, wordpress, blogger
Networks: twitter, facebook, linkedin
Media: last.fm, goodreads, Pandora, spotify
Photo: Instagram, Flickr, Pinterest, smugmug




                              #opsp | @breyeschow
SM Platforms
Google: +, huddle, drive, voice, mail, docs
Blogging: typepad, wordpress, blogger
Networks: twitter, facebook, linkedin
Media: last.fm, goodreads, Pandora, spotify
Photo: Instagram, Flickr, Pinterest, smugmug
Video: vimeo, youtube




                              #opsp | @breyeschow
SM Platforms
Google: +, huddle, drive, voice, mail, docs
Blogging: typepad, wordpress, blogger
Networks: twitter, facebook, linkedin
Media: last.fm, goodreads, Pandora, spotify
Photo: Instagram, Flickr, Pinterest, smugmug
Video: vimeo, youtube
Convos: tokbox, skype, hangout, Group.me




                              #opsp | @breyeschow
SM Platforms
Google: +, huddle, drive, voice, mail, docs
Blogging: typepad, wordpress, blogger
Networks: twitter, facebook, linkedin
Media: last.fm, goodreads, Pandora, spotify
Photo: Instagram, Flickr, Pinterest, smugmug
Video: vimeo, youtube
Convos: tokbox, skype, hangout, Group.me
Productivity: dropbox, slideshare, doodle




                              #opsp | @breyeschow
SM Platforms
Google: +, huddle, drive, voice, mail, docs
Blogging: typepad, wordpress, blogger
Networks: twitter, facebook, linkedin
Media: last.fm, goodreads, Pandora, spotify
Photo: Instagram, Flickr, Pinterest, smugmug
Video: vimeo, youtube
Convos: tokbox, skype, hangout, Group.me
Productivity: dropbox, slideshare, doodle
Reviews: yelp, Amazon, miso, getglue,



                              #opsp | @breyeschow
SM Platforms
Google: +, huddle, drive, voice, mail, docs
Blogging: typepad, wordpress, blogger
Networks: twitter, facebook, linkedin
Media: last.fm, goodreads, Pandora, spotify
Photo: Instagram, Flickr, Pinterest, smugmug
Video: vimeo, youtube
Convos: tokbox, skype, hangout, Group.me
Productivity: dropbox, slideshare, doodle
Reviews: yelp, Amazon, miso, getglue,
Location: foursquare, Yelp, places, Banjo

                              #opsp | @breyeschow
SM Platforms
Google: +, huddle, drive, voice, mail, docs
Blogging: typepad, wordpress, blogger
Networks: twitter, facebook, linkedin
Media: last.fm, goodreads, Pandora, spotify
Photo: Instagram, Flickr, Pinterest, smugmug
Video: vimeo, youtube
Convos: tokbox, skype, hangout, Group.me
Productivity: dropbox, slideshare, doodle
Reviews: yelp, Amazon, miso, getglue,
Location: foursquare, Yelp, places, Banjo
itsallof.me, about.me, madmimi, listly, wufoo
                               #opsp | @breyeschow
Omaha Presbyterian School for Pastors
                Hastings College | June 2012




 All You Need to
Know About Social
Media . . . for now.
  Monday | Session 4




                         #opsp | @breyeschow
Session 4




            #opsp | @breyeschow
Session 4
 Monday session:
  Recap
  Effective SM use
  Blogging
Questions
On Twitter:
twitter.com/breyeschow
On Facebook:
facebook.com/breyeschowpage
All slides will be available on
slideshare.com/breyeschow
                                  #opsp | @breyeschow
Effective SM Usage




              #opsp | @breyeschow
Effective SM Usage
be you: appropriate, honest, consistent just
as you would in real life (IRL);




                               #opsp | @breyeschow
Effective SM Usage
be you: appropriate, honest, consistent just
as you would in real life (IRL);
be interactive: engage, comment, respond,
inquire, link, love and like;




                               #opsp | @breyeschow
Effective SM Usage
be you: appropriate, honest, consistent just
as you would in real life (IRL);
be interactive: engage, comment, respond,
inquire, link, love and like;
be mindful: Most people lurk and observe
without every interacting.




                               #opsp | @breyeschow
Effective SM Usage
be you: appropriate, honest, consistent just
as you would in real life (IRL);
be interactive: engage, comment, respond,
inquire, link, love and like;
be mindful: Most people lurk and observe
without every interacting.
be humble: don’t overestimate your
influence and avoid delusions of grandeur.




                               #opsp | @breyeschow
Effective SM Usage
be you: appropriate, honest, consistent just
as you would in real life (IRL);
be interactive: engage, comment, respond,
inquire, link, love and like;
be mindful: Most people lurk and observe
without every interacting.
be humble: don’t overestimate your
influence and avoid delusions of grandeur.
be bold: don’t underestimate your influence
as “sparks” begin meaningful conversations
and sustain movements.

                               #opsp | @breyeschow
Blogs in Plain English




                 #opsp | @breyeschow
Blogs in Plain English




                 #opsp | @breyeschow
Blogs




        #opsp | @breyeschow
Blogs
WHAT: websites, journals, news sources and
content sharing




                             #opsp | @breyeschow
Blogs
WHAT: websites, journals, news sources and
content sharing
WHERE: posterous, blogger, wordpress,
typepad, Tumblr,




                             #opsp | @breyeschow
Blogs
WHAT: websites, journals, news sources and
content sharing
WHERE: posterous, blogger, wordpress,
typepad, Tumblr,
WHO: Bloggers, subscribers and
commentors




                             #opsp | @breyeschow
Blogs
WHAT: websites, journals, news sources and
content sharing
WHERE: posterous, blogger, wordpress,
typepad, Tumblr,
WHO: Bloggers, subscribers and
commentors
WHY: depth of content, online permanence
and searchability




                             #opsp | @breyeschow
Anatomy | Blog




                 #opsp | @breyeschow
Anatomy | Blog




                 #opsp | @breyeschow
Anatomy | Blog




       comments




                  #opsp | @breyeschow
Anatomy | Blog




       comments




                  connect



                  #opsp | @breyeschow
Anatomy | Blog

                               Share




       comments




                  connect



                  #opsp | @breyeschow
Anatomy | Blog

                                     Share
                  RSS




       comments




                        connect



                        #opsp | @breyeschow
Blogging Tips




                #opsp | @breyeschow
Blogging Tips
Design for who you are and who will visit




                               #opsp | @breyeschow
Blogging Tips
Design for who you are and who will visit
Blog Consistently




                               #opsp | @breyeschow
Blogging Tips
Design for who you are and who will visit
Blog Consistently
Link to other blogs




                               #opsp | @breyeschow
Blogging Tips
Design for who you are and who will visit
Blog Consistently
Link to other blogs
Vary your blogging topics




                               #opsp | @breyeschow
Blogging Tips
Design for who you are and who will visit
Blog Consistently
Link to other blogs
Vary your blogging topics
Keep posts under 1,000 words




                               #opsp | @breyeschow
Blogging Tips
Design for who you are and who will visit
Blog Consistently
Link to other blogs
Vary your blogging topics
Keep posts under 1,000 words
Invite and honor interaction




                               #opsp | @breyeschow
Blogging Tips
Design for who you are and who will visit
Blog Consistently
Link to other blogs
Vary your blogging topics
Keep posts under 1,000 words
Invite and honor interaction
Decide on tone and set comment policy



                               #opsp | @breyeschow
Comment snippet




              #opsp | @breyeschow
Comment snippet
  my blog is like a place I call home, a
place where I hope to provide hospitality
to strangers, friends, and family. Being my
home, I feel that it is not only my
obligation to keep you well fed, but also
to keep it emotionally and spiritually safe
for all those who enter. Like a big ole’
gathering around the dinner table, it is my
hope that we can fully experience the joys
of being the complex, creative, and amazing
people God has made us to be.
                               #opsp | @breyeschow
Blogging for church




              #opsp | @breyeschow
Blogging for church
Help folks get to know: Leadership,
Members, etc.




                               #opsp | @breyeschow
Blogging for church
Help folks get to know: Leadership,
Members, etc.
Sermons: preparation for and response to




                               #opsp | @breyeschow
Blogging for church
Help folks get to know: Leadership,
Members, etc.
Sermons: preparation for and response to
Sharing and reflection on local issues with
the church.




                               #opsp | @breyeschow
Blogging for church
Help folks get to know: Leadership,
Members, etc.
Sermons: preparation for and response to
Sharing and reflection on local issues with
the church.
Sharing and reflection on the church with
local community




                               #opsp | @breyeschow
Questions . ..




                 #opsp | @breyeschow
Questions . ..
  Tuesday session:
   Facebook
   Twitter
   Church part 1
 Questions
 On Twitter:
 twitter.com/breyeschow
 On Facebook:
 facebook.com/breyeschowpage
 All slides will be available on
 slideshare.com/breyeschow
                                   #opsp | @breyeschow
Omaha Presbyterian School for Pastors
                Hastings College | June 2012




 All You Need to
Know About Social
Media . . . for now.
  Tuesday | Session 5




                         #opsp | @breyeschow
Sunday is Coming


  http://www.youtube.com/watch?
          v=ys4Nx0rNlAM




                        #opsp | @breyeschow
Session 5 . ..




                 #opsp | @breyeschow
Session 5 . ..
  Tuesday session:
   Recap
   Twitter
   Facebook
 Questions
 On Twitter:
 twitter.com/breyeschow
 On Facebook:
 facebook.com/breyeschowpage
 All slides will be available on
 slideshare.com/breyeschow
                                   #opsp | @breyeschow
Twitter in Plain English



   http://youtu.be/ddO9idmax0o




                         #opsp | @breyeschow
Twitter




          #opsp | @breyeschow
Twitter
WHAT: 140 character micro-blog: life, news
and happenings.




                              #opsp | @breyeschow
Twitter
WHAT: 140 character micro-blog: life, news
and happenings.
WHERE: twitter.com




                              #opsp | @breyeschow
Twitter
WHAT: 140 character micro-blog: life, news
and happenings.
WHERE: twitter.com
WHO: followers




                              #opsp | @breyeschow
Twitter
WHAT: 140 character micro-blog: life, news
and happenings.
WHERE: twitter.com
WHO: followers
WHY: instantaneous and concise nature of
content




                              #opsp | @breyeschow
Twitter
WHAT: 140 character micro-blog: life, news
and happenings.
WHERE: twitter.com
WHO: followers
WHY: instantaneous and concise nature of
content
TIP: @, #, OH, RT, Lists and . . .




                                     #opsp | @breyeschow
Twitter
WHAT: 140 character micro-blog: life, news
and happenings.
WHERE: twitter.com
WHO: followers
WHY: instantaneous and concise nature of
content
TIP: @, #, OH, RT, Lists and . . .
1KEY: interaction, interaction, interaction



                                     #opsp | @breyeschow
Anatomy | Twitter




                    #opsp | @breyeschow
Anatomy | Twitter




                    #opsp | @breyeschow
Anatomy | Twitter
          User




                    #opsp | @breyeschow
Anatomy | Twitter
                User


     Username




                       #opsp | @breyeschow
Anatomy | Twitter
                User
                                     Tweets
     Username




                       #opsp | @breyeschow
Anatomy | Twitter
                User
                                                 Tweets
                       Following
     Username




                                   #opsp | @breyeschow
Anatomy | Twitter
                User
                                                 Tweets
                       Following
     Username
                                               Followers




                                   #opsp | @breyeschow
Anatomy | Twitter
                    User
                                                     Tweets
                           Following
     Username
                                                   Followers




                Mention

                                       #opsp | @breyeschow
Anatomy | Twitter
                    User
                                                     Tweets
                           Following
     Username
                                                   Followers




                            Hashtag




                Mention

                                       #opsp | @breyeschow
Anatomy | Twitter
                         User
                                                          Tweets
                                Following
          Username
                                                        Followers




                                 Hashtag




  lists


                     Mention

                                            #opsp | @breyeschow
Twitter for Church




              #opsp | @breyeschow
Twitter for Church
Lists for pastoral call




                          #opsp | @breyeschow
Twitter for Church
Lists for pastoral call
Follow other church folks, Colleagues,
local groups, etc.




                             #opsp | @breyeschow
Twitter for Church
Lists for pastoral call
Follow other church folks, Colleagues,
local groups, etc.
Retweet (RT) for sharing info




                                #opsp | @breyeschow
Twitter for Church
Lists for pastoral call
Follow other church folks, Colleagues,
local groups, etc.
Retweet (RT) for sharing info
Share sparingly church announcements.




                                #opsp | @breyeschow
Twitter for Church
Lists for pastoral call
Follow other church folks, Colleagues,
local groups, etc.
Retweet (RT) for sharing info
Share sparingly church announcements.
Follow: @presbyterian




                                #opsp | @breyeschow
Twitter for Church
Lists for pastoral call
Follow other church folks, Colleagues,
local groups, etc.
Retweet (RT) for sharing info
Share sparingly church announcements.
Follow: @presbyterian
Hastags: #ga220 #pcusa




                                #opsp | @breyeschow
Facebook Facts


   http://youtu.be/gyE2aaWrztY




                        #opsp | @breyeschow
Facebook




           #opsp | @breyeschow
Facebook
WHAT: interactive timeline of your life:
updates, pictures, notes, interests, history
and games;




                                #opsp | @breyeschow
Facebook
WHAT: interactive timeline of your life:
updates, pictures, notes, interests, history
and games;
WHERE: facebook.com




                                #opsp | @breyeschow
Facebook
WHAT: interactive timeline of your life:
updates, pictures, notes, interests, history
and games;
WHERE: facebook.com
WHO: friends and fans




                                #opsp | @breyeschow
Facebook
WHAT: interactive timeline of your life:
updates, pictures, notes, interests, history
and games;
WHERE: facebook.com
WHO: friends and fans
WHY: “trustworthy” network of news,
information and life




                                #opsp | @breyeschow
Facebook
WHAT: interactive timeline of your life:
updates, pictures, notes, interests, history
and games;
WHERE: facebook.com
WHO: friends and fans
WHY: “trustworthy” network of news,
information and life
TIP: Timeline, Liking, Blocking, lists,
Privacy, Notifications


                                 #opsp | @breyeschow
Facebook
WHAT: interactive timeline of your life:
updates, pictures, notes, interests, history
and games;
WHERE: facebook.com
WHO: friends and fans
WHY: “trustworthy” network of news,
information and life
TIP: Timeline, Liking, Blocking, lists,
Privacy, Notifications
1KEY: interaction and restraint

                                  #opsp | @breyeschow
Anatomy | Facebook Page




                #opsp | @breyeschow
Anatomy | Facebook Page




                #opsp | @breyeschow
Anatomy | Facebook Page

      Updates




                #opsp | @breyeschow
Anatomy | Facebook Page

      Updates




      Reach

                #opsp | @breyeschow
Anatomy | Facebook Page

      Updates
                     Wall
                     Posts




      Reach

                #opsp | @breyeschow
Anatomy | Facebook Page

      Updates
                        Wall
                        Posts




                Likes
      Reach

                 #opsp | @breyeschow
Anatomy | Facebook Page

      Updates
                        Wall
                        Posts




                                       Ads
                Likes
      Reach

                 #opsp | @breyeschow
Anatomy | Facebook Page




                #opsp | @breyeschow
Anatomy | Facebook Page




                #opsp | @breyeschow
Anatomy | Facebook Page
               Who you are




                   #opsp | @breyeschow
Anatomy | Facebook Page
                Who you are



     Activity




                    #opsp | @breyeschow
Anatomy | Facebook Page
                 Who you are



     Activity
                Messages




                     #opsp | @breyeschow
Anatomy | Facebook Page
                  Who you are



      Activity
                 Messages




    Likes




                      #opsp | @breyeschow
Anatomy | Facebook Page




                #opsp | @breyeschow
Anatomy | Facebook Page




                #opsp | @breyeschow
Anatomy | Facebook Page




  insights



                #opsp | @breyeschow
Anatomy | Facebook Page




        Who Are you



  insights



                      #opsp | @breyeschow
Anatomy | Facebook Page




        Who Are you



  insights       email
             notifications


                             #opsp | @breyeschow
Anatomy | Facebook Page
 Create lists




         Who Are you



   insights       email
              notifications


                              #opsp | @breyeschow
Anatomy | Facebook Page
 Create lists
 Share regularly




         Who Are you



   insights       email
              notifications


                              #opsp | @breyeschow
Anatomy | Facebook Page
 Create lists
 Share regularly
 Interact and respond to interaction




         Who Are you



   insights       email
              notifications


                               #opsp | @breyeschow
Anatomy | Facebook Page
 Create lists
 Share regularly
 Interact and respond to interaction
 Church as org and you as a person



         Who Are you



   insights       email
              notifications


                               #opsp | @breyeschow
Questions . ..




                 #opsp | @breyeschow
Questions . ..
 Wednesday session:
  Worship, youth, Admin, etc
  Final Questions

 On Twitter:
 twitter.com/breyeschow
 On Facebook:
 facebook.com/breyeschowpage
 All slides will be available on
 slideshare.com/breyeschow


                                   #opsp | @breyeschow
Omaha Presbyterian School for Pastors
                 Hastings College | June 2012




 All You Need to
Know About Social
Media . . . for now.
 Wednesday | Session 6




                          #opsp | @breyeschow
Session 6...




               #opsp | @breyeschow
Session 6...
 Wednesday session:
  Worship, Youth, Administration, etc.
  Questions

 On Twitter:
 twitter.com/breyeschow
 On Facebook:
 facebook.com/breyeschowpage
 All slides will be available on
 slideshare.com/breyeschow


                                   #opsp | @breyeschow
Worship and SM




                 #opsp | @breyeschow
Worship and SM
dropbox or Google docs for bulletins




                              #opsp | @breyeschow
Worship and SM
dropbox or Google docs for bulletins

Pinterest for collecting worship ideas




                              #opsp | @breyeschow
Worship and SM
dropbox or Google docs for bulletins

Pinterest for collecting worship ideas

Foursquare or Places to check-in




                              #opsp | @breyeschow
Evangelism and SM




              #opsp | @breyeschow
Evangelism and SM
Yelp for reviews of the church




                                 #opsp | @breyeschow
Evangelism and SM
Yelp for reviews of the church

local paper’s blog to share church




                                 #opsp | @breyeschow
Evangelism and SM
Yelp for reviews of the church

local paper’s blog to share church

Create 1.0 Website and Facebook Page




                                 #opsp | @breyeschow
Admin and SM




               #opsp | @breyeschow
Admin and SM
Google Docs for shared documents




                             #opsp | @breyeschow
Admin and SM
Google Docs for shared documents

Doodle for date coordination




                               #opsp | @breyeschow
Admin and SM
Google Docs for shared documents

Doodle for date coordination

MAdmimi for electronic newsletters




                               #opsp | @breyeschow
Pastoral Care and SM




              #opsp | @breyeschow
Pastoral Care and SM
Church lists on Twitter and Facebook




                              #opsp | @breyeschow
Pastoral Care and SM
Church lists on Twitter and Facebook

Group.me for pastoral care team




                              #opsp | @breyeschow
Pastoral Care and SM
Church lists on Twitter and Facebook

Group.me for pastoral care team

Google voice for pastoral care coverage




                              #opsp | @breyeschow
Youth and SM




               #opsp | @breyeschow
Youth and SM
Group.me for parents and youth group




                             #opsp | @breyeschow
Youth and SM
Group.me for parents and youth group

Youtube for finding and sharing video




                              #opsp | @breyeschow
Youth and SM
Group.me for parents and youth group

Youtube for finding and sharing video

Blogging and Instagram for Mission Trips




                              #opsp | @breyeschow
Week’s Resources




              #opsp | @breyeschow
Week’s Resources
 Click 2 Save by Elizabeth Drescher




                              #opsp | @breyeschow
Week’s Resources
 Click 2 Save by Elizabeth Drescher

 Follow You, Follow Me by John Voelz




                              #opsp | @breyeschow
Week’s Resources
 Click 2 Save by Elizabeth Drescher

 Follow You, Follow Me by John Voelz

 Open Leadership by Charlene Li




                              #opsp | @breyeschow
Week’s Resources
 Click 2 Save by Elizabeth Drescher

 Follow You, Follow Me by John Voelz

 Open Leadership by Charlene Li

 All books referenced
 http://bit.ly/L0XV2A




                              #opsp | @breyeschow
Week’s Resources
 Click 2 Save by Elizabeth Drescher

 Follow You, Follow Me by John Voelz

 Open Leadership by Charlene Li

 All books referenced
 http://bit.ly/L0XV2A

 Carol’s Psalm 146 Reading
 http://bit.ly/MA59pZ
                              #opsp | @breyeschow
Questions . ..




                 #opsp | @breyeschow
Questions . ..
 Final Questions




 On Twitter:
 twitter.com/breyeschow
 On Facebook:
 facebook.com/breyeschowpage
 All slides will be available on
 slideshare.com/breyeschow


                                   #opsp | @breyeschow
Omaha Presbyterian School for Pastors
                 Hastings College | June 2012




 All You Need to
Know About Social
Media . . . for now.
 Wednesday | Session 6




                          #opsp | @breyeschow

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Omaha Presbyterian School for Pastors

  • 1. Omaha Presbyterian School for Pastors Hastings College | June 2012 All You Need to Know About Social Media . . . for now. Thursday | Session 1 #opsp | @breyeschow
  • 2. Social Media Revolution http://www.youtube.com/watch? v=3SuNx0UrnEo #opsp | @breyeschow
  • 3. Road Map for #opsp #opsp | @breyeschow
  • 4. Road Map for #opsp THU - Session one: #opsp | @breyeschow
  • 5. Road Map for #opsp THU - Session one: Disclaimers, Intros and Shifts #opsp | @breyeschow
  • 6. Road Map for #opsp THU - Session one: Disclaimers, Intros and Shifts FRI - Session two: #opsp | @breyeschow
  • 7. Road Map for #opsp THU - Session one: Disclaimers, Intros and Shifts FRI - Session two: Terms, Platforms, Best Practices #opsp | @breyeschow
  • 8. Road Map for #opsp THU - Session one: Disclaimers, Intros and Shifts FRI - Session two: Terms, Platforms, Best Practices SAT - Session three: Blogging #opsp | @breyeschow
  • 9. Road Map for #opsp THU - Session one: Disclaimers, Intros and Shifts FRI - Session two: Terms, Platforms, Best Practices SAT - Session three: Blogging Anatomy, Best Practices and Church Use #opsp | @breyeschow
  • 10. Road Map for #opsp THU - Session one: Disclaimers, Intros and Shifts FRI - Session two: Terms, Platforms, Best Practices SAT - Session three: Blogging Anatomy, Best Practices and Church Use MON - Session four: Twitter #opsp | @breyeschow
  • 11. Road Map for #opsp THU - Session one: Disclaimers, Intros and Shifts FRI - Session two: Terms, Platforms, Best Practices SAT - Session three: Blogging Anatomy, Best Practices and Church Use MON - Session four: Twitter TUE - Session five: Facebook #opsp | @breyeschow
  • 12. Road Map for #opsp THU - Session one: Disclaimers, Intros and Shifts FRI - Session two: Terms, Platforms, Best Practices SAT - Session three: Blogging Anatomy, Best Practices and Church Use MON - Session four: Twitter TUE - Session five: Facebook WED - Session six: #opsp | @breyeschow
  • 13. Road Map for #opsp THU - Session one: Disclaimers, Intros and Shifts FRI - Session two: Terms, Platforms, Best Practices SAT - Session three: Blogging Anatomy, Best Practices and Church Use MON - Session four: Twitter TUE - Session five: Facebook WED - Session six: Next Six and Last Church Questions #opsp | @breyeschow
  • 14. Disclaimers #opsp | @breyeschow
  • 15. Disclaimers FOCUS: Knowing why SM has come to be is more important than mastering a hashtag. #opsp | @breyeschow
  • 16. Disclaimers FOCUS: Knowing why SM has come to be is more important than mastering a hashtag. KIM: Social media will NOT save the church. #opsp | @breyeschow
  • 17. Disclaimers FOCUS: Knowing why SM has come to be is more important than mastering a hashtag. KIM: Social media will NOT save the church. BUTT IN: Lots of info and I go fast, speak up #opsp | @breyeschow
  • 18. Disclaimers FOCUS: Knowing why SM has come to be is more important than mastering a hashtag. KIM: Social media will NOT save the church. BUTT IN: Lots of info and I go fast, speak up EXPERT: My lens: a congregational pastor, the place where praxis and theory converge #opsp | @breyeschow
  • 19. Disclaimers FOCUS: Knowing why SM has come to be is more important than mastering a hashtag. KIM: Social media will NOT save the church. BUTT IN: Lots of info and I go fast, speak up EXPERT: My lens: a congregational pastor, the place where praxis and theory converge STIPULATIONS AND EXCEPTIONS: I use generalities to save time, but push back #opsp | @breyeschow
  • 20. Disclaimers FOCUS: Knowing why SM has come to be is more important than mastering a hashtag. KIM: Social media will NOT save the church. BUTT IN: Lots of info and I go fast, speak up EXPERT: My lens: a congregational pastor, the place where praxis and theory converge STIPULATIONS AND EXCEPTIONS: I use generalities to save time, but push back FACEBOOK: facebook.com/breyeschowpage #opsp | @breyeschow
  • 21. Disclaimers FOCUS: Knowing why SM has come to be is more important than mastering a hashtag. KIM: Social media will NOT save the church. BUTT IN: Lots of info and I go fast, speak up EXPERT: My lens: a congregational pastor, the place where praxis and theory converge STIPULATIONS AND EXCEPTIONS: I use generalities to save time, but push back FACEBOOK: facebook.com/breyeschowpage TWITTER: @breyeschow #opsp #whatever #opsp | @breyeschow
  • 22. Disclaimers FOCUS: Knowing why SM has come to be is more important than mastering a hashtag. KIM: Social media will NOT save the church. BUTT IN: Lots of info and I go fast, speak up EXPERT: My lens: a congregational pastor, the place where praxis and theory converge STIPULATIONS AND EXCEPTIONS: I use generalities to save time, but push back FACEBOOK: facebook.com/breyeschowpage TWITTER: @breyeschow #opsp #whatever Slides: www.slideshare.com/breyeschow #opsp | @breyeschow
  • 23. Who are you? #opsp | @breyeschow
  • 24. Who are you? morning people or night owls #opsp | @breyeschow
  • 25. Who are you? morning people or night owls ages: under 90, 70, 50, 40, 30, 20 #opsp | @breyeschow
  • 26. Who are you? morning people or night owls ages: under 90, 70, 50, 40, 30, 20 best decade: 50’s, 60’s, 70’s, 80’s, 90’s, 00’s #opsp | @breyeschow
  • 27. Who are you? morning people or night owls ages: under 90, 70, 50, 40, 30, 20 best decade: 50’s, 60’s, 70’s, 80’s, 90’s, 00’s role: Teaching Elder, Ruling Elder, Deacon, Education, Youth, Worship, Music, Mission #opsp | @breyeschow
  • 28. Who are you? morning people or night owls ages: under 90, 70, 50, 40, 30, 20 best decade: 50’s, 60’s, 70’s, 80’s, 90’s, 00’s role: Teaching Elder, Ruling Elder, Deacon, Education, Youth, Worship, Music, Mission childhood faith tradition: none, football, catholic, presbyterian, other #opsp | @breyeschow
  • 29. Who are you? morning people or night owls ages: under 90, 70, 50, 40, 30, 20 best decade: 50’s, 60’s, 70’s, 80’s, 90’s, 00’s role: Teaching Elder, Ruling Elder, Deacon, Education, Youth, Worship, Music, Mission childhood faith tradition: none, football, catholic, presbyterian, other distance to ministry: 10 min, 30 min, hour #opsp | @breyeschow
  • 30. Who are you? morning people or night owls ages: under 90, 70, 50, 40, 30, 20 best decade: 50’s, 60’s, 70’s, 80’s, 90’s, 00’s role: Teaching Elder, Ruling Elder, Deacon, Education, Youth, Worship, Music, Mission childhood faith tradition: none, football, catholic, presbyterian, other distance to ministry: 10 min, 30 min, hour church longevity?: till the end, >10, >5 #opsp | @breyeschow
  • 31. Who are you? morning people or night owls ages: under 90, 70, 50, 40, 30, 20 best decade: 50’s, 60’s, 70’s, 80’s, 90’s, 00’s role: Teaching Elder, Ruling Elder, Deacon, Education, Youth, Worship, Music, Mission childhood faith tradition: none, football, catholic, presbyterian, other distance to ministry: 10 min, 30 min, hour church longevity?: till the end, >10, >5 technology: email, facebook, texting, blog, twitter, Pinterest, Instagram, spotify, foursquare, dropbox, Doodle #opsp | @breyeschow
  • 32. about.bruce #opsp | @breyeschow
  • 33. about.bruce #opsp | @breyeschow
  • 34. about.bruce #opsp | @breyeschow
  • 35. about.bruce #opsp | @breyeschow
  • 36. about.bruce #opsp | @breyeschow
  • 37. about.bruce #opsp | @breyeschow
  • 38. Why bother with SM? #opsp | @breyeschow
  • 39. Why bother with SM? Genesis 17-18...Will a son be born to a man a hundred years old? Will Sarah bear a child at the age of ninety?"...Abraham gave the best of what he had...Sarah laughed... #opsp | @breyeschow
  • 40. Why bother with SM? Genesis 17-18...Will a son be born to a man a hundred years old? Will Sarah bear a child at the age of ninety?"...Abraham gave the best of what he had...Sarah laughed... God is NOT done with us and is continually asking us to birth new things. #opsp | @breyeschow
  • 41. Why bother with SM? Genesis 17-18...Will a son be born to a man a hundred years old? Will Sarah bear a child at the age of ninety?"...Abraham gave the best of what he had...Sarah laughed... God is NOT done with us and is continually asking us to birth new things. Today, what are we being asked... #opsp | @breyeschow
  • 42. Why bother with SM? Genesis 17-18...Will a son be born to a man a hundred years old? Will Sarah bear a child at the age of ninety?"...Abraham gave the best of what he had...Sarah laughed... God is NOT done with us and is continually asking us to birth new things. Today, what are we being asked... to birth? #opsp | @breyeschow
  • 43. Why bother with SM? Genesis 17-18...Will a son be born to a man a hundred years old? Will Sarah bear a child at the age of ninety?"...Abraham gave the best of what he had...Sarah laughed... God is NOT done with us and is continually asking us to birth new things. Today, what are we being asked... to birth? to give? #opsp | @breyeschow
  • 44. Why bother with SM? Genesis 17-18...Will a son be born to a man a hundred years old? Will Sarah bear a child at the age of ninety?"...Abraham gave the best of what he had...Sarah laughed... God is NOT done with us and is continually asking us to birth new things. Today, what are we being asked... to birth? to give? to understand? #opsp | @breyeschow
  • 45. Cultural Shifts #opsp | @breyeschow
  • 46. Cultural Shifts Authority and “t”ruth: #opsp | @breyeschow
  • 47. Cultural Shifts Authority and “t”ruth: from a single source of authority to an open source of discernment. #opsp | @breyeschow
  • 48. Cultural Shifts Authority and “t”ruth: from a single source of authority to an open source of discernment. so . . . we embrace our belief that we best discern the will of God and mind of Christ . . . together. #opsp | @breyeschow
  • 49. Cultural Shifts Authority and “t”ruth: from a single source of authority to an open source of discernment. so . . . we embrace our belief that we best discern the will of God and mind of Christ . . . together. eg . . . how we explore and discern Scripture, politics, culture, worship, decision making, etc. changes. #opsp | @breyeschow
  • 50. Cultural Shifts Authority and “t”ruth: from a single source of authority to an open source of discernment. so . . . we embrace our belief that we best discern the will of God and mind of Christ . . . together. eg . . . how we explore and discern Scripture, politics, culture, worship, decision making, etc. changes. Social Media flattens authority and opens up decision making processes. #opsp | @breyeschow
  • 51. Cultural Shifts #opsp | @breyeschow
  • 52. Cultural Shifts Mobility and Commitment #opsp | @breyeschow
  • 53. Cultural Shifts Mobility and Commitment from a life-long commitment to “place” to an expectation of transience and change. #opsp | @breyeschow
  • 54. Cultural Shifts Mobility and Commitment from a life-long commitment to “place” to an expectation of transience and change. so . . . we adjust our understanding of time, commitment and rhythm of the life of a congregation and community. #opsp | @breyeschow
  • 55. Cultural Shifts Mobility and Commitment from a life-long commitment to “place” to an expectation of transience and change. so . . . we adjust our understanding of time, commitment and rhythm of the life of a congregation and community. eg . . . we change how we perceive a person’s commitment in terms of longevity. #opsp | @breyeschow
  • 56. Cultural Shifts Mobility and Commitment from a life-long commitment to “place” to an expectation of transience and change. so . . . we adjust our understanding of time, commitment and rhythm of the life of a congregation and community. eg . . . we change how we perceive a person’s commitment in terms of longevity. Social media codifies the speed in which lives change, how time is committed and #opsp | @breyeschow
  • 57. Cultural Shifts #opsp | @breyeschow
  • 58. Cultural Shifts Influence and Social Capital: #opsp | @breyeschow
  • 59. Cultural Shifts Influence and Social Capital: from a monolithic presence and mindset to a niche reality and opportunity for growth. #opsp | @breyeschow
  • 60. Cultural Shifts Influence and Social Capital: from a monolithic presence and mindset to a niche reality and opportunity for growth. so . . . we develop and embrace multiple manifestations of what it means to be church: theology, style, structure, etc. #opsp | @breyeschow
  • 61. Cultural Shifts Influence and Social Capital: from a monolithic presence and mindset to a niche reality and opportunity for growth. so . . . we develop and embrace multiple manifestations of what it means to be church: theology, style, structure, etc. eg . . . denominational evangelism strategies will change. #opsp | @breyeschow
  • 62. Cultural Shifts Influence and Social Capital: from a monolithic presence and mindset to a niche reality and opportunity for growth. so . . . we develop and embrace multiple manifestations of what it means to be church: theology, style, structure, etc. eg . . . denominational evangelism strategies will change. Social media allows people to navigate and cross diverse expressions of faith. #opsp | @breyeschow
  • 63. “Niche” impact on #opsp | @breyeschow
  • 64. “Niche” impact on We must shift from a monolithic self- understanding to one that embraces a niche culture then... #opsp | @breyeschow
  • 65. “Niche” impact on We must shift from a monolithic self- understanding to one that embraces a niche culture then... ...develop, discover and embrace multiple manifestations of what it means to be the church. #opsp | @breyeschow
  • 66. “Niche” impact on We must shift from a monolithic self- understanding to one that embraces a niche culture then... ...develop, discover and embrace multiple manifestations of what it means to be the church. #opsp | @breyeschow
  • 67. Cultural Shifts #opsp | @breyeschow
  • 68. Cultural Shifts Structure and Adaptability: #opsp | @breyeschow
  • 69. Cultural Shifts Structure and Adaptability: from a mindset of methodology and “steps” to a of spirit of approach and adaptability. #opsp | @breyeschow
  • 70. Cultural Shifts Structure and Adaptability: from a mindset of methodology and “steps” to a of spirit of approach and adaptability. so . . . we find ways to institutionalize structural fluidity and flexibility. #opsp | @breyeschow
  • 71. Cultural Shifts Structure and Adaptability: from a mindset of methodology and “steps” to a of spirit of approach and adaptability. so . . . we find ways to institutionalize structural fluidity and flexibility. eg . . . Changes how we structure our communal lives: congregation and councils. #opsp | @breyeschow
  • 72. Cultural Shifts Structure and Adaptability: from a mindset of methodology and “steps” to a of spirit of approach and adaptability. so . . . we find ways to institutionalize structural fluidity and flexibility. eg . . . Changes how we structure our communal lives: congregation and councils. Social media supports flexible, responsive and adaptive Structures. #opsp | @breyeschow
  • 73. Cultural Shifts #opsp | @breyeschow
  • 74. Cultural Shifts Spirituality and Public Engagement #opsp | @breyeschow
  • 75. Cultural Shifts Spirituality and Public Engagement from a silent understanding of separating church and state to an increased move to a public expression of faith and politics. #opsp | @breyeschow
  • 76. Cultural Shifts Spirituality and Public Engagement from a silent understanding of separating church and state to an increased move to a public expression of faith and politics. so . . . we must reclaim the church’s voice in the public square #opsp | @breyeschow
  • 77. Cultural Shifts Spirituality and Public Engagement from a silent understanding of separating church and state to an increased move to a public expression of faith and politics. so . . . we must reclaim the church’s voice in the public square eg . . . we acknowledge political realities while encouraging personal discernment. #opsp | @breyeschow
  • 78. Cultural Shifts Spirituality and Public Engagement from a silent understanding of separating church and state to an increased move to a public expression of faith and politics. so . . . we must reclaim the church’s voice in the public square eg . . . we acknowledge political realities while encouraging personal discernment. Social media equip people to live their faith across aspects of their life, public and private. #opsp | @breyeschow
  • 79. Cultural Shifts #opsp | @breyeschow
  • 80. Cultural Shifts Technology and Community: #opsp | @breyeschow
  • 81. Cultural Shifts Technology and Community: from geographic isolation to global community. #opsp | @breyeschow
  • 82. Cultural Shifts Technology and Community: from geographic isolation to global community. so . . . we embrace with humility and deliberation new forms of connection and experiences of diversity. #opsp | @breyeschow
  • 83. Cultural Shifts Technology and Community: from geographic isolation to global community. so . . . we embrace with humility and deliberation new forms of connection and experiences of diversity. eg . . . our understanding and experience of community, Privacy and Social Interaction is broadened. #opsp | @breyeschow
  • 84. Cultural Shifts Technology and Community: from geographic isolation to global community. so . . . we embrace with humility and deliberation new forms of connection and experiences of diversity. eg . . . our understanding and experience of community, Privacy and Social Interaction is broadened. Social media allows community and individuals engage with the breadth of human experience and expression. #opsp | @breyeschow
  • 85. Social Media Impact #opsp | @breyeschow
  • 86. Social Media Impact Authority and Truth | Social media opens up decision making and equalizes authority #opsp | @breyeschow
  • 87. Social Media Impact Authority and Truth | Social media opens up decision making and equalizes authority Mobility and Commitment | Social media systematizes the speed and rhythms of life #opsp | @breyeschow
  • 88. Social Media Impact Authority and Truth | Social media opens up decision making and equalizes authority Mobility and Commitment | Social media systematizes the speed and rhythms of life Influence and Social Capital | Social media creates broad niche spaces of community #opsp | @breyeschow
  • 89. Social Media Impact Authority and Truth | Social media opens up decision making and equalizes authority Mobility and Commitment | Social media systematizes the speed and rhythms of life Influence and Social Capital | Social media creates broad niche spaces of community Structure and Adaptability | Social media supports for structural flexibility #opsp | @breyeschow
  • 90. Social Media Impact Authority and Truth | Social media opens up decision making and equalizes authority Mobility and Commitment | Social media systematizes the speed and rhythms of life Influence and Social Capital | Social media creates broad niche spaces of community Structure and Adaptability | Social media supports for structural flexibility Spirituality and Public Engagement Social media allows for deeper and wider reach #opsp | @breyeschow
  • 91. Social Media Impact Authority and Truth | Social media opens up decision making and equalizes authority Mobility and Commitment | Social media systematizes the speed and rhythms of life Influence and Social Capital | Social media creates broad niche spaces of community Structure and Adaptability | Social media supports for structural flexibility Spirituality and Public Engagement Social media allows for deeper and wider reach Technology and Community | Social Media exposes the broader human experience #opsp | @breyeschow
  • 92. Questions . .. #opsp | @breyeschow
  • 93. Questions . .. Friday session: Assumptions Terminology Platforms Questions On Twitter: twitter.com/breyeschow On Facebook: facebook.com/breyeschowpage All slides will be available on slideshare.com/breyeschow #opsp | @breyeschow
  • 94. Omaha Presbyterian School for Pastors Hastings College | June 2012 All You Need to Know About Social Media . . . for now. Friday | Session 2 #opsp | @breyeschow
  • 95. Session 2 #opsp | @breyeschow
  • 96. Session 2 Thursday: Intros, Shifts, etc. Friday: Spirituality, Dangers, Platforms, etc BRC on Twitter: twitter.com/breyeschow #opsp BRC on Facebook: facebook.com/breyeschowpage OPSP Facebook Page: Search “Omaha Presbyterian School” All slides will be available on slideshare.com/breyeschow #opsp | @breyeschow
  • 97. Facebook in Real Life http://youtu.be/MRsRLZiyH20 #opsp | @breyeschow
  • 98. SM Assumptions #opsp | @breyeschow
  • 99. SM Assumptions Social media is much more than tactics #opsp | @breyeschow
  • 100. SM Assumptions Social media is much more than tactics Social media is only medium of expression #opsp | @breyeschow
  • 101. SM Assumptions Social media is much more than tactics Social media is only medium of expression Social media is the water in which a generation swims #opsp | @breyeschow
  • 102. SM Assumptions Social media is much more than tactics Social media is only medium of expression Social media is the water in which a generation swims Social Media is highly contextually and it will be embraced at various degrees; #opsp | @breyeschow
  • 103. SM Assumptions Social media is much more than tactics Social media is only medium of expression Social media is the water in which a generation swims Social Media is highly contextually and it will be embraced at various degrees; Social Media demands a high sense of self- worth as it has a flattening effect on community and the role of leadership; #opsp | @breyeschow
  • 104. SM Assumptions Social media is much more than tactics Social media is only medium of expression Social media is the water in which a generation swims Social Media is highly contextually and it will be embraced at various degrees; Social Media demands a high sense of self- worth as it has a flattening effect on community and the role of leadership; !!Social Media will not save the church!! #opsp | @breyeschow
  • 105. SM Dangers #opsp | @breyeschow
  • 106. SM Dangers Social media as a idol or savior #opsp | @breyeschow
  • 107. SM Dangers Social media as a idol or savior Social media as a distraction from ministry #opsp | @breyeschow
  • 108. SM Dangers Social media as a idol or savior Social media as a distraction from ministry Social media as careless expression #opsp | @breyeschow
  • 109. SM Dangers Social media as a idol or savior Social media as a distraction from ministry Social media as careless expression Social media as overestimated roi #opsp | @breyeschow
  • 110. SM Dangers Social media as a idol or savior Social media as a distraction from ministry Social media as careless expression Social media as overestimated roi Social media as speed over process #opsp | @breyeschow
  • 111. SM Dangers Social media as a idol or savior Social media as a distraction from ministry Social media as careless expression Social media as overestimated roi Social media as speed over process Social media as over-and-above face-to-face #opsp | @breyeschow
  • 112. SM Dangers Social media as a idol or savior Social media as a distraction from ministry Social media as careless expression Social media as overestimated roi Social media as speed over process Social media as over-and-above face-to-face Social media as entry to abuse and bullying #opsp | @breyeschow
  • 113. SM Spirituality #opsp | @breyeschow
  • 114. SM Spirituality SM can strengthen the Body of Christ #opsp | @breyeschow
  • 115. SM Spirituality SM can strengthen the Body of Christ SM allows us to model a different life #opsp | @breyeschow
  • 116. SM Spirituality SM can strengthen the Body of Christ SM allows us to model a different life SM compels the church to be in the world #opsp | @breyeschow
  • 117. SM Spirituality SM can strengthen the Body of Christ SM allows us to model a different life SM compels the church to be in the world SM can be a faithful response of gratitude #opsp | @breyeschow
  • 118. SM Spirituality SM can strengthen the Body of Christ SM allows us to model a different life SM compels the church to be in the world SM can be a faithful response of gratitude SM provides communal accountability #opsp | @breyeschow
  • 119. Smarty Pants Terms #opsp | @breyeschow
  • 120. Smarty Pants Terms smart phones, tablets and android, etc. #opsp | @breyeschow
  • 121. Smarty Pants Terms smart phones, tablets and android, etc. Traditional Media v. Social Media #opsp | @breyeschow
  • 122. Smarty Pants Terms smart phones, tablets and android, etc. Traditional Media v. Social Media Web 1.0 v. Web 2.0 #opsp | @breyeschow
  • 123. Smarty Pants Terms smart phones, tablets and android, etc. Traditional Media v. Social Media Web 1.0 v. Web 2.0 Social Networking #opsp | @breyeschow
  • 124. Smarty Pants Terms smart phones, tablets and android, etc. Traditional Media v. Social Media Web 1.0 v. Web 2.0 Social Networking Open Source Software #opsp | @breyeschow
  • 125. Smarty Pants Terms smart phones, tablets and android, etc. Traditional Media v. Social Media Web 1.0 v. Web 2.0 Social Networking Open Source Software Cloud Technology #opsp | @breyeschow
  • 126. Smarty Pants Terms smart phones, tablets and android, etc. Traditional Media v. Social Media Web 1.0 v. Web 2.0 Social Networking Open Source Software Cloud Technology weB+logs = Blogs, vLogs #opsp | @breyeschow
  • 127. Smarty Pants Terms smart phones, tablets and android, etc. Traditional Media v. Social Media Web 1.0 v. Web 2.0 Social Networking Open Source Software Cloud Technology weB+logs = Blogs, vLogs feeds, aggregators and readers #opsp | @breyeschow
  • 128. Smarty Pants Terms smart phones, tablets and android, etc. Traditional Media v. Social Media Web 1.0 v. Web 2.0 Social Networking Open Source Software Cloud Technology weB+logs = Blogs, vLogs feeds, aggregators and readers tagging and hashtags #opsp | @breyeschow
  • 129. Smarty Pants Terms smart phones, tablets and android, etc. Traditional Media v. Social Media Web 1.0 v. Web 2.0 Social Networking Open Source Software Cloud Technology weB+logs = Blogs, vLogs feeds, aggregators and readers tagging and hashtags Checking In #opsp | @breyeschow
  • 130. Smarty Pants Terms smart phones, tablets and android, etc. Traditional Media v. Social Media Web 1.0 v. Web 2.0 Social Networking Open Source Software Cloud Technology weB+logs = Blogs, vLogs feeds, aggregators and readers tagging and hashtags Checking In QRCode #opsp | @breyeschow
  • 131. Smarty Pants Terms smart phones, tablets and android, etc. Traditional Media v. Social Media Web 1.0 v. Web 2.0 Social Networking Open Source Software Cloud Technology weB+logs = Blogs, vLogs feeds, aggregators and readers tagging and hashtags Checking In QRCode #opsp | @breyeschow
  • 132. Church Uses Teasers #opsp | @breyeschow
  • 133. Church Uses Teasers Evangelism - Be in the same place where people search for other important aspects of their living. #opsp | @breyeschow
  • 134. Church Uses Teasers Evangelism - Be in the same place where people search for other important aspects of their living. Pastoral Care - Use lists to check in on and track the daily ups and downs of congregants. #opsp | @breyeschow
  • 135. Church Uses Teasers Evangelism - Be in the same place where people search for other important aspects of their living. Pastoral Care - Use lists to check in on and track the daily ups and downs of congregants. Worship - Pin, share and save ideas for worship planning, chancel arts and other worship ideas. #opsp | @breyeschow
  • 136. Church Uses Teasers Evangelism - Be in the same place where people search for other important aspects of their living. Pastoral Care - Use lists to check in on and track the daily ups and downs of congregants. Worship - Pin, share and save ideas for worship planning, chancel arts and other worship ideas. Admin - Make group choices that are clear, trackable and communal. #opsp | @breyeschow
  • 137. Questions . .. #opsp | @breyeschow
  • 138. Questions . .. Saturday session: Effective Usage Tips Anatomy of a blog Blogging Church Uses Questions On Twitter: twitter.com/breyeschow On Facebook: facebook.com/breyeschowpage All slides will be available on #opsp | @breyeschow
  • 139. Omaha Presbyterian School for Pastors Hastings College | June 2012 All You Need to Know About Social Media . . . for now. Saturday | Session 3 #opsp | @breyeschow
  • 140. Session 3 #opsp | @breyeschow
  • 141. Session 3 Friday Recap and Questions: Assumptions, Dangers, Spirituality, Yelp, Facebook, Pinterest, Doodle Saturday: Platforms and Blogging BRC on Twitter: twitter.com/breyeschow #opsp BRC on Facebook: facebook.com/breyeschowpage OPSP Facebook Page: Search “Omaha Presbyterian School” All slides will be available on slideshare.com/breyeschow #opsp | @breyeschow
  • 142. Symbol of Unknown Origin http://bit.ly/NjFLEi #opsp | @breyeschow
  • 143. SM Platforms #opsp | @breyeschow
  • 144. SM Platforms Google: +, huddle, drive, voice, mail, docs #opsp | @breyeschow
  • 145. SM Platforms Google: +, huddle, drive, voice, mail, docs Blogging: typepad, wordpress, blogger #opsp | @breyeschow
  • 146. SM Platforms Google: +, huddle, drive, voice, mail, docs Blogging: typepad, wordpress, blogger Networks: twitter, facebook, linkedin #opsp | @breyeschow
  • 147. SM Platforms Google: +, huddle, drive, voice, mail, docs Blogging: typepad, wordpress, blogger Networks: twitter, facebook, linkedin Media: last.fm, goodreads, Pandora, spotify #opsp | @breyeschow
  • 148. SM Platforms Google: +, huddle, drive, voice, mail, docs Blogging: typepad, wordpress, blogger Networks: twitter, facebook, linkedin Media: last.fm, goodreads, Pandora, spotify Photo: Instagram, Flickr, Pinterest, smugmug #opsp | @breyeschow
  • 149. SM Platforms Google: +, huddle, drive, voice, mail, docs Blogging: typepad, wordpress, blogger Networks: twitter, facebook, linkedin Media: last.fm, goodreads, Pandora, spotify Photo: Instagram, Flickr, Pinterest, smugmug Video: vimeo, youtube #opsp | @breyeschow
  • 150. SM Platforms Google: +, huddle, drive, voice, mail, docs Blogging: typepad, wordpress, blogger Networks: twitter, facebook, linkedin Media: last.fm, goodreads, Pandora, spotify Photo: Instagram, Flickr, Pinterest, smugmug Video: vimeo, youtube Convos: tokbox, skype, hangout, Group.me #opsp | @breyeschow
  • 151. SM Platforms Google: +, huddle, drive, voice, mail, docs Blogging: typepad, wordpress, blogger Networks: twitter, facebook, linkedin Media: last.fm, goodreads, Pandora, spotify Photo: Instagram, Flickr, Pinterest, smugmug Video: vimeo, youtube Convos: tokbox, skype, hangout, Group.me Productivity: dropbox, slideshare, doodle #opsp | @breyeschow
  • 152. SM Platforms Google: +, huddle, drive, voice, mail, docs Blogging: typepad, wordpress, blogger Networks: twitter, facebook, linkedin Media: last.fm, goodreads, Pandora, spotify Photo: Instagram, Flickr, Pinterest, smugmug Video: vimeo, youtube Convos: tokbox, skype, hangout, Group.me Productivity: dropbox, slideshare, doodle Reviews: yelp, Amazon, miso, getglue, #opsp | @breyeschow
  • 153. SM Platforms Google: +, huddle, drive, voice, mail, docs Blogging: typepad, wordpress, blogger Networks: twitter, facebook, linkedin Media: last.fm, goodreads, Pandora, spotify Photo: Instagram, Flickr, Pinterest, smugmug Video: vimeo, youtube Convos: tokbox, skype, hangout, Group.me Productivity: dropbox, slideshare, doodle Reviews: yelp, Amazon, miso, getglue, Location: foursquare, Yelp, places, Banjo #opsp | @breyeschow
  • 154. SM Platforms Google: +, huddle, drive, voice, mail, docs Blogging: typepad, wordpress, blogger Networks: twitter, facebook, linkedin Media: last.fm, goodreads, Pandora, spotify Photo: Instagram, Flickr, Pinterest, smugmug Video: vimeo, youtube Convos: tokbox, skype, hangout, Group.me Productivity: dropbox, slideshare, doodle Reviews: yelp, Amazon, miso, getglue, Location: foursquare, Yelp, places, Banjo itsallof.me, about.me, madmimi, listly, wufoo #opsp | @breyeschow
  • 155. Omaha Presbyterian School for Pastors Hastings College | June 2012 All You Need to Know About Social Media . . . for now. Monday | Session 4 #opsp | @breyeschow
  • 156. Session 4 #opsp | @breyeschow
  • 157. Session 4 Monday session: Recap Effective SM use Blogging Questions On Twitter: twitter.com/breyeschow On Facebook: facebook.com/breyeschowpage All slides will be available on slideshare.com/breyeschow #opsp | @breyeschow
  • 158. Effective SM Usage #opsp | @breyeschow
  • 159. Effective SM Usage be you: appropriate, honest, consistent just as you would in real life (IRL); #opsp | @breyeschow
  • 160. Effective SM Usage be you: appropriate, honest, consistent just as you would in real life (IRL); be interactive: engage, comment, respond, inquire, link, love and like; #opsp | @breyeschow
  • 161. Effective SM Usage be you: appropriate, honest, consistent just as you would in real life (IRL); be interactive: engage, comment, respond, inquire, link, love and like; be mindful: Most people lurk and observe without every interacting. #opsp | @breyeschow
  • 162. Effective SM Usage be you: appropriate, honest, consistent just as you would in real life (IRL); be interactive: engage, comment, respond, inquire, link, love and like; be mindful: Most people lurk and observe without every interacting. be humble: don’t overestimate your influence and avoid delusions of grandeur. #opsp | @breyeschow
  • 163. Effective SM Usage be you: appropriate, honest, consistent just as you would in real life (IRL); be interactive: engage, comment, respond, inquire, link, love and like; be mindful: Most people lurk and observe without every interacting. be humble: don’t overestimate your influence and avoid delusions of grandeur. be bold: don’t underestimate your influence as “sparks” begin meaningful conversations and sustain movements. #opsp | @breyeschow
  • 164. Blogs in Plain English #opsp | @breyeschow
  • 165. Blogs in Plain English #opsp | @breyeschow
  • 166. Blogs #opsp | @breyeschow
  • 167. Blogs WHAT: websites, journals, news sources and content sharing #opsp | @breyeschow
  • 168. Blogs WHAT: websites, journals, news sources and content sharing WHERE: posterous, blogger, wordpress, typepad, Tumblr, #opsp | @breyeschow
  • 169. Blogs WHAT: websites, journals, news sources and content sharing WHERE: posterous, blogger, wordpress, typepad, Tumblr, WHO: Bloggers, subscribers and commentors #opsp | @breyeschow
  • 170. Blogs WHAT: websites, journals, news sources and content sharing WHERE: posterous, blogger, wordpress, typepad, Tumblr, WHO: Bloggers, subscribers and commentors WHY: depth of content, online permanence and searchability #opsp | @breyeschow
  • 171. Anatomy | Blog #opsp | @breyeschow
  • 172. Anatomy | Blog #opsp | @breyeschow
  • 173. Anatomy | Blog comments #opsp | @breyeschow
  • 174. Anatomy | Blog comments connect #opsp | @breyeschow
  • 175. Anatomy | Blog Share comments connect #opsp | @breyeschow
  • 176. Anatomy | Blog Share RSS comments connect #opsp | @breyeschow
  • 177. Blogging Tips #opsp | @breyeschow
  • 178. Blogging Tips Design for who you are and who will visit #opsp | @breyeschow
  • 179. Blogging Tips Design for who you are and who will visit Blog Consistently #opsp | @breyeschow
  • 180. Blogging Tips Design for who you are and who will visit Blog Consistently Link to other blogs #opsp | @breyeschow
  • 181. Blogging Tips Design for who you are and who will visit Blog Consistently Link to other blogs Vary your blogging topics #opsp | @breyeschow
  • 182. Blogging Tips Design for who you are and who will visit Blog Consistently Link to other blogs Vary your blogging topics Keep posts under 1,000 words #opsp | @breyeschow
  • 183. Blogging Tips Design for who you are and who will visit Blog Consistently Link to other blogs Vary your blogging topics Keep posts under 1,000 words Invite and honor interaction #opsp | @breyeschow
  • 184. Blogging Tips Design for who you are and who will visit Blog Consistently Link to other blogs Vary your blogging topics Keep posts under 1,000 words Invite and honor interaction Decide on tone and set comment policy #opsp | @breyeschow
  • 185. Comment snippet #opsp | @breyeschow
  • 186. Comment snippet my blog is like a place I call home, a place where I hope to provide hospitality to strangers, friends, and family. Being my home, I feel that it is not only my obligation to keep you well fed, but also to keep it emotionally and spiritually safe for all those who enter. Like a big ole’ gathering around the dinner table, it is my hope that we can fully experience the joys of being the complex, creative, and amazing people God has made us to be. #opsp | @breyeschow
  • 187. Blogging for church #opsp | @breyeschow
  • 188. Blogging for church Help folks get to know: Leadership, Members, etc. #opsp | @breyeschow
  • 189. Blogging for church Help folks get to know: Leadership, Members, etc. Sermons: preparation for and response to #opsp | @breyeschow
  • 190. Blogging for church Help folks get to know: Leadership, Members, etc. Sermons: preparation for and response to Sharing and reflection on local issues with the church. #opsp | @breyeschow
  • 191. Blogging for church Help folks get to know: Leadership, Members, etc. Sermons: preparation for and response to Sharing and reflection on local issues with the church. Sharing and reflection on the church with local community #opsp | @breyeschow
  • 192. Questions . .. #opsp | @breyeschow
  • 193. Questions . .. Tuesday session: Facebook Twitter Church part 1 Questions On Twitter: twitter.com/breyeschow On Facebook: facebook.com/breyeschowpage All slides will be available on slideshare.com/breyeschow #opsp | @breyeschow
  • 194. Omaha Presbyterian School for Pastors Hastings College | June 2012 All You Need to Know About Social Media . . . for now. Tuesday | Session 5 #opsp | @breyeschow
  • 195. Sunday is Coming http://www.youtube.com/watch? v=ys4Nx0rNlAM #opsp | @breyeschow
  • 196. Session 5 . .. #opsp | @breyeschow
  • 197. Session 5 . .. Tuesday session: Recap Twitter Facebook Questions On Twitter: twitter.com/breyeschow On Facebook: facebook.com/breyeschowpage All slides will be available on slideshare.com/breyeschow #opsp | @breyeschow
  • 198. Twitter in Plain English http://youtu.be/ddO9idmax0o #opsp | @breyeschow
  • 199. Twitter #opsp | @breyeschow
  • 200. Twitter WHAT: 140 character micro-blog: life, news and happenings. #opsp | @breyeschow
  • 201. Twitter WHAT: 140 character micro-blog: life, news and happenings. WHERE: twitter.com #opsp | @breyeschow
  • 202. Twitter WHAT: 140 character micro-blog: life, news and happenings. WHERE: twitter.com WHO: followers #opsp | @breyeschow
  • 203. Twitter WHAT: 140 character micro-blog: life, news and happenings. WHERE: twitter.com WHO: followers WHY: instantaneous and concise nature of content #opsp | @breyeschow
  • 204. Twitter WHAT: 140 character micro-blog: life, news and happenings. WHERE: twitter.com WHO: followers WHY: instantaneous and concise nature of content TIP: @, #, OH, RT, Lists and . . . #opsp | @breyeschow
  • 205. Twitter WHAT: 140 character micro-blog: life, news and happenings. WHERE: twitter.com WHO: followers WHY: instantaneous and concise nature of content TIP: @, #, OH, RT, Lists and . . . 1KEY: interaction, interaction, interaction #opsp | @breyeschow
  • 206. Anatomy | Twitter #opsp | @breyeschow
  • 207. Anatomy | Twitter #opsp | @breyeschow
  • 208. Anatomy | Twitter User #opsp | @breyeschow
  • 209. Anatomy | Twitter User Username #opsp | @breyeschow
  • 210. Anatomy | Twitter User Tweets Username #opsp | @breyeschow
  • 211. Anatomy | Twitter User Tweets Following Username #opsp | @breyeschow
  • 212. Anatomy | Twitter User Tweets Following Username Followers #opsp | @breyeschow
  • 213. Anatomy | Twitter User Tweets Following Username Followers Mention #opsp | @breyeschow
  • 214. Anatomy | Twitter User Tweets Following Username Followers Hashtag Mention #opsp | @breyeschow
  • 215. Anatomy | Twitter User Tweets Following Username Followers Hashtag lists Mention #opsp | @breyeschow
  • 216. Twitter for Church #opsp | @breyeschow
  • 217. Twitter for Church Lists for pastoral call #opsp | @breyeschow
  • 218. Twitter for Church Lists for pastoral call Follow other church folks, Colleagues, local groups, etc. #opsp | @breyeschow
  • 219. Twitter for Church Lists for pastoral call Follow other church folks, Colleagues, local groups, etc. Retweet (RT) for sharing info #opsp | @breyeschow
  • 220. Twitter for Church Lists for pastoral call Follow other church folks, Colleagues, local groups, etc. Retweet (RT) for sharing info Share sparingly church announcements. #opsp | @breyeschow
  • 221. Twitter for Church Lists for pastoral call Follow other church folks, Colleagues, local groups, etc. Retweet (RT) for sharing info Share sparingly church announcements. Follow: @presbyterian #opsp | @breyeschow
  • 222. Twitter for Church Lists for pastoral call Follow other church folks, Colleagues, local groups, etc. Retweet (RT) for sharing info Share sparingly church announcements. Follow: @presbyterian Hastags: #ga220 #pcusa #opsp | @breyeschow
  • 223. Facebook Facts http://youtu.be/gyE2aaWrztY #opsp | @breyeschow
  • 224. Facebook #opsp | @breyeschow
  • 225. Facebook WHAT: interactive timeline of your life: updates, pictures, notes, interests, history and games; #opsp | @breyeschow
  • 226. Facebook WHAT: interactive timeline of your life: updates, pictures, notes, interests, history and games; WHERE: facebook.com #opsp | @breyeschow
  • 227. Facebook WHAT: interactive timeline of your life: updates, pictures, notes, interests, history and games; WHERE: facebook.com WHO: friends and fans #opsp | @breyeschow
  • 228. Facebook WHAT: interactive timeline of your life: updates, pictures, notes, interests, history and games; WHERE: facebook.com WHO: friends and fans WHY: “trustworthy” network of news, information and life #opsp | @breyeschow
  • 229. Facebook WHAT: interactive timeline of your life: updates, pictures, notes, interests, history and games; WHERE: facebook.com WHO: friends and fans WHY: “trustworthy” network of news, information and life TIP: Timeline, Liking, Blocking, lists, Privacy, Notifications #opsp | @breyeschow
  • 230. Facebook WHAT: interactive timeline of your life: updates, pictures, notes, interests, history and games; WHERE: facebook.com WHO: friends and fans WHY: “trustworthy” network of news, information and life TIP: Timeline, Liking, Blocking, lists, Privacy, Notifications 1KEY: interaction and restraint #opsp | @breyeschow
  • 231. Anatomy | Facebook Page #opsp | @breyeschow
  • 232. Anatomy | Facebook Page #opsp | @breyeschow
  • 233. Anatomy | Facebook Page Updates #opsp | @breyeschow
  • 234. Anatomy | Facebook Page Updates Reach #opsp | @breyeschow
  • 235. Anatomy | Facebook Page Updates Wall Posts Reach #opsp | @breyeschow
  • 236. Anatomy | Facebook Page Updates Wall Posts Likes Reach #opsp | @breyeschow
  • 237. Anatomy | Facebook Page Updates Wall Posts Ads Likes Reach #opsp | @breyeschow
  • 238. Anatomy | Facebook Page #opsp | @breyeschow
  • 239. Anatomy | Facebook Page #opsp | @breyeschow
  • 240. Anatomy | Facebook Page Who you are #opsp | @breyeschow
  • 241. Anatomy | Facebook Page Who you are Activity #opsp | @breyeschow
  • 242. Anatomy | Facebook Page Who you are Activity Messages #opsp | @breyeschow
  • 243. Anatomy | Facebook Page Who you are Activity Messages Likes #opsp | @breyeschow
  • 244. Anatomy | Facebook Page #opsp | @breyeschow
  • 245. Anatomy | Facebook Page #opsp | @breyeschow
  • 246. Anatomy | Facebook Page insights #opsp | @breyeschow
  • 247. Anatomy | Facebook Page Who Are you insights #opsp | @breyeschow
  • 248. Anatomy | Facebook Page Who Are you insights email notifications #opsp | @breyeschow
  • 249. Anatomy | Facebook Page Create lists Who Are you insights email notifications #opsp | @breyeschow
  • 250. Anatomy | Facebook Page Create lists Share regularly Who Are you insights email notifications #opsp | @breyeschow
  • 251. Anatomy | Facebook Page Create lists Share regularly Interact and respond to interaction Who Are you insights email notifications #opsp | @breyeschow
  • 252. Anatomy | Facebook Page Create lists Share regularly Interact and respond to interaction Church as org and you as a person Who Are you insights email notifications #opsp | @breyeschow
  • 253. Questions . .. #opsp | @breyeschow
  • 254. Questions . .. Wednesday session: Worship, youth, Admin, etc Final Questions On Twitter: twitter.com/breyeschow On Facebook: facebook.com/breyeschowpage All slides will be available on slideshare.com/breyeschow #opsp | @breyeschow
  • 255. Omaha Presbyterian School for Pastors Hastings College | June 2012 All You Need to Know About Social Media . . . for now. Wednesday | Session 6 #opsp | @breyeschow
  • 256. Session 6... #opsp | @breyeschow
  • 257. Session 6... Wednesday session: Worship, Youth, Administration, etc. Questions On Twitter: twitter.com/breyeschow On Facebook: facebook.com/breyeschowpage All slides will be available on slideshare.com/breyeschow #opsp | @breyeschow
  • 258. Worship and SM #opsp | @breyeschow
  • 259. Worship and SM dropbox or Google docs for bulletins #opsp | @breyeschow
  • 260. Worship and SM dropbox or Google docs for bulletins Pinterest for collecting worship ideas #opsp | @breyeschow
  • 261. Worship and SM dropbox or Google docs for bulletins Pinterest for collecting worship ideas Foursquare or Places to check-in #opsp | @breyeschow
  • 262. Evangelism and SM #opsp | @breyeschow
  • 263. Evangelism and SM Yelp for reviews of the church #opsp | @breyeschow
  • 264. Evangelism and SM Yelp for reviews of the church local paper’s blog to share church #opsp | @breyeschow
  • 265. Evangelism and SM Yelp for reviews of the church local paper’s blog to share church Create 1.0 Website and Facebook Page #opsp | @breyeschow
  • 266. Admin and SM #opsp | @breyeschow
  • 267. Admin and SM Google Docs for shared documents #opsp | @breyeschow
  • 268. Admin and SM Google Docs for shared documents Doodle for date coordination #opsp | @breyeschow
  • 269. Admin and SM Google Docs for shared documents Doodle for date coordination MAdmimi for electronic newsletters #opsp | @breyeschow
  • 270. Pastoral Care and SM #opsp | @breyeschow
  • 271. Pastoral Care and SM Church lists on Twitter and Facebook #opsp | @breyeschow
  • 272. Pastoral Care and SM Church lists on Twitter and Facebook Group.me for pastoral care team #opsp | @breyeschow
  • 273. Pastoral Care and SM Church lists on Twitter and Facebook Group.me for pastoral care team Google voice for pastoral care coverage #opsp | @breyeschow
  • 274. Youth and SM #opsp | @breyeschow
  • 275. Youth and SM Group.me for parents and youth group #opsp | @breyeschow
  • 276. Youth and SM Group.me for parents and youth group Youtube for finding and sharing video #opsp | @breyeschow
  • 277. Youth and SM Group.me for parents and youth group Youtube for finding and sharing video Blogging and Instagram for Mission Trips #opsp | @breyeschow
  • 278. Week’s Resources #opsp | @breyeschow
  • 279. Week’s Resources Click 2 Save by Elizabeth Drescher #opsp | @breyeschow
  • 280. Week’s Resources Click 2 Save by Elizabeth Drescher Follow You, Follow Me by John Voelz #opsp | @breyeschow
  • 281. Week’s Resources Click 2 Save by Elizabeth Drescher Follow You, Follow Me by John Voelz Open Leadership by Charlene Li #opsp | @breyeschow
  • 282. Week’s Resources Click 2 Save by Elizabeth Drescher Follow You, Follow Me by John Voelz Open Leadership by Charlene Li All books referenced http://bit.ly/L0XV2A #opsp | @breyeschow
  • 283. Week’s Resources Click 2 Save by Elizabeth Drescher Follow You, Follow Me by John Voelz Open Leadership by Charlene Li All books referenced http://bit.ly/L0XV2A Carol’s Psalm 146 Reading http://bit.ly/MA59pZ #opsp | @breyeschow
  • 284. Questions . .. #opsp | @breyeschow
  • 285. Questions . .. Final Questions On Twitter: twitter.com/breyeschow On Facebook: facebook.com/breyeschowpage All slides will be available on slideshare.com/breyeschow #opsp | @breyeschow
  • 286. Omaha Presbyterian School for Pastors Hastings College | June 2012 All You Need to Know About Social Media . . . for now. Wednesday | Session 6 #opsp | @breyeschow

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