These are the slides that I used for my six-session class on Social Media and the Church at the 2012 Omaha Presbyterian School for Pastors held at Hastings College in Hastings, NE.
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Omaha Presbyterian School for Pastors
1. Omaha Presbyterian School for Pastors
Hastings College | June 2012
All You Need to
Know About Social
Media . . . for now.
Thursday | Session 1
#opsp | @breyeschow
5. Road Map for #opsp
THU - Session one:
Disclaimers, Intros and Shifts
#opsp | @breyeschow
6. Road Map for #opsp
THU - Session one:
Disclaimers, Intros and Shifts
FRI - Session two:
#opsp | @breyeschow
7. Road Map for #opsp
THU - Session one:
Disclaimers, Intros and Shifts
FRI - Session two:
Terms, Platforms, Best Practices
#opsp | @breyeschow
8. Road Map for #opsp
THU - Session one:
Disclaimers, Intros and Shifts
FRI - Session two:
Terms, Platforms, Best Practices
SAT - Session three: Blogging
#opsp | @breyeschow
9. Road Map for #opsp
THU - Session one:
Disclaimers, Intros and Shifts
FRI - Session two:
Terms, Platforms, Best Practices
SAT - Session three: Blogging
Anatomy, Best Practices and Church Use
#opsp | @breyeschow
10. Road Map for #opsp
THU - Session one:
Disclaimers, Intros and Shifts
FRI - Session two:
Terms, Platforms, Best Practices
SAT - Session three: Blogging
Anatomy, Best Practices and Church Use
MON - Session four: Twitter
#opsp | @breyeschow
11. Road Map for #opsp
THU - Session one:
Disclaimers, Intros and Shifts
FRI - Session two:
Terms, Platforms, Best Practices
SAT - Session three: Blogging
Anatomy, Best Practices and Church Use
MON - Session four: Twitter
TUE - Session five: Facebook
#opsp | @breyeschow
12. Road Map for #opsp
THU - Session one:
Disclaimers, Intros and Shifts
FRI - Session two:
Terms, Platforms, Best Practices
SAT - Session three: Blogging
Anatomy, Best Practices and Church Use
MON - Session four: Twitter
TUE - Session five: Facebook
WED - Session six:
#opsp | @breyeschow
13. Road Map for #opsp
THU - Session one:
Disclaimers, Intros and Shifts
FRI - Session two:
Terms, Platforms, Best Practices
SAT - Session three: Blogging
Anatomy, Best Practices and Church Use
MON - Session four: Twitter
TUE - Session five: Facebook
WED - Session six:
Next Six and Last Church Questions
#opsp | @breyeschow
16. Disclaimers
FOCUS: Knowing why SM has come to be is
more important than mastering a hashtag.
KIM: Social media will NOT save the church.
#opsp | @breyeschow
17. Disclaimers
FOCUS: Knowing why SM has come to be is
more important than mastering a hashtag.
KIM: Social media will NOT save the church.
BUTT IN: Lots of info and I go fast, speak up
#opsp | @breyeschow
18. Disclaimers
FOCUS: Knowing why SM has come to be is
more important than mastering a hashtag.
KIM: Social media will NOT save the church.
BUTT IN: Lots of info and I go fast, speak up
EXPERT: My lens: a congregational pastor,
the place where praxis and theory converge
#opsp | @breyeschow
19. Disclaimers
FOCUS: Knowing why SM has come to be is
more important than mastering a hashtag.
KIM: Social media will NOT save the church.
BUTT IN: Lots of info and I go fast, speak up
EXPERT: My lens: a congregational pastor,
the place where praxis and theory converge
STIPULATIONS AND EXCEPTIONS: I use
generalities to save time, but push back
#opsp | @breyeschow
20. Disclaimers
FOCUS: Knowing why SM has come to be is
more important than mastering a hashtag.
KIM: Social media will NOT save the church.
BUTT IN: Lots of info and I go fast, speak up
EXPERT: My lens: a congregational pastor,
the place where praxis and theory converge
STIPULATIONS AND EXCEPTIONS: I use
generalities to save time, but push back
FACEBOOK: facebook.com/breyeschowpage
#opsp | @breyeschow
21. Disclaimers
FOCUS: Knowing why SM has come to be is
more important than mastering a hashtag.
KIM: Social media will NOT save the church.
BUTT IN: Lots of info and I go fast, speak up
EXPERT: My lens: a congregational pastor,
the place where praxis and theory converge
STIPULATIONS AND EXCEPTIONS: I use
generalities to save time, but push back
FACEBOOK: facebook.com/breyeschowpage
TWITTER: @breyeschow #opsp #whatever
#opsp | @breyeschow
22. Disclaimers
FOCUS: Knowing why SM has come to be is
more important than mastering a hashtag.
KIM: Social media will NOT save the church.
BUTT IN: Lots of info and I go fast, speak up
EXPERT: My lens: a congregational pastor,
the place where praxis and theory converge
STIPULATIONS AND EXCEPTIONS: I use
generalities to save time, but push back
FACEBOOK: facebook.com/breyeschowpage
TWITTER: @breyeschow #opsp #whatever
Slides: www.slideshare.com/breyeschow
#opsp | @breyeschow
25. Who are you?
morning people or night owls
ages: under 90, 70, 50, 40, 30, 20
#opsp | @breyeschow
26. Who are you?
morning people or night owls
ages: under 90, 70, 50, 40, 30, 20
best decade: 50’s, 60’s, 70’s, 80’s, 90’s, 00’s
#opsp | @breyeschow
27. Who are you?
morning people or night owls
ages: under 90, 70, 50, 40, 30, 20
best decade: 50’s, 60’s, 70’s, 80’s, 90’s, 00’s
role: Teaching Elder, Ruling Elder, Deacon,
Education, Youth, Worship, Music, Mission
#opsp | @breyeschow
28. Who are you?
morning people or night owls
ages: under 90, 70, 50, 40, 30, 20
best decade: 50’s, 60’s, 70’s, 80’s, 90’s, 00’s
role: Teaching Elder, Ruling Elder, Deacon,
Education, Youth, Worship, Music, Mission
childhood faith tradition: none, football,
catholic, presbyterian, other
#opsp | @breyeschow
29. Who are you?
morning people or night owls
ages: under 90, 70, 50, 40, 30, 20
best decade: 50’s, 60’s, 70’s, 80’s, 90’s, 00’s
role: Teaching Elder, Ruling Elder, Deacon,
Education, Youth, Worship, Music, Mission
childhood faith tradition: none, football,
catholic, presbyterian, other
distance to ministry: 10 min, 30 min, hour
#opsp | @breyeschow
30. Who are you?
morning people or night owls
ages: under 90, 70, 50, 40, 30, 20
best decade: 50’s, 60’s, 70’s, 80’s, 90’s, 00’s
role: Teaching Elder, Ruling Elder, Deacon,
Education, Youth, Worship, Music, Mission
childhood faith tradition: none, football,
catholic, presbyterian, other
distance to ministry: 10 min, 30 min, hour
church longevity?: till the end, >10, >5
#opsp | @breyeschow
31. Who are you?
morning people or night owls
ages: under 90, 70, 50, 40, 30, 20
best decade: 50’s, 60’s, 70’s, 80’s, 90’s, 00’s
role: Teaching Elder, Ruling Elder, Deacon,
Education, Youth, Worship, Music, Mission
childhood faith tradition: none, football,
catholic, presbyterian, other
distance to ministry: 10 min, 30 min, hour
church longevity?: till the end, >10, >5
technology: email, facebook, texting, blog,
twitter, Pinterest, Instagram, spotify,
foursquare, dropbox, Doodle
#opsp | @breyeschow
39. Why bother with SM?
Genesis 17-18...Will a son be born to a man a
hundred years old? Will Sarah bear a child
at the age of ninety?"...Abraham gave the
best of what he had...Sarah laughed...
#opsp | @breyeschow
40. Why bother with SM?
Genesis 17-18...Will a son be born to a man a
hundred years old? Will Sarah bear a child
at the age of ninety?"...Abraham gave the
best of what he had...Sarah laughed...
God is NOT done with us and is continually
asking us to birth new things.
#opsp | @breyeschow
41. Why bother with SM?
Genesis 17-18...Will a son be born to a man a
hundred years old? Will Sarah bear a child
at the age of ninety?"...Abraham gave the
best of what he had...Sarah laughed...
God is NOT done with us and is continually
asking us to birth new things.
Today, what are we being asked...
#opsp | @breyeschow
42. Why bother with SM?
Genesis 17-18...Will a son be born to a man a
hundred years old? Will Sarah bear a child
at the age of ninety?"...Abraham gave the
best of what he had...Sarah laughed...
God is NOT done with us and is continually
asking us to birth new things.
Today, what are we being asked...
to birth?
#opsp | @breyeschow
43. Why bother with SM?
Genesis 17-18...Will a son be born to a man a
hundred years old? Will Sarah bear a child
at the age of ninety?"...Abraham gave the
best of what he had...Sarah laughed...
God is NOT done with us and is continually
asking us to birth new things.
Today, what are we being asked...
to birth?
to give?
#opsp | @breyeschow
44. Why bother with SM?
Genesis 17-18...Will a son be born to a man a
hundred years old? Will Sarah bear a child
at the age of ninety?"...Abraham gave the
best of what he had...Sarah laughed...
God is NOT done with us and is continually
asking us to birth new things.
Today, what are we being asked...
to birth?
to give?
to understand?
#opsp | @breyeschow
47. Cultural Shifts
Authority and “t”ruth:
from a single source of authority to an
open source of discernment.
#opsp | @breyeschow
48. Cultural Shifts
Authority and “t”ruth:
from a single source of authority to an
open source of discernment.
so . . . we embrace our belief that we best
discern the will of God and mind of
Christ . . . together.
#opsp | @breyeschow
49. Cultural Shifts
Authority and “t”ruth:
from a single source of authority to an
open source of discernment.
so . . . we embrace our belief that we best
discern the will of God and mind of
Christ . . . together.
eg . . . how we explore and discern
Scripture, politics, culture, worship,
decision making, etc. changes.
#opsp | @breyeschow
50. Cultural Shifts
Authority and “t”ruth:
from a single source of authority to an
open source of discernment.
so . . . we embrace our belief that we best
discern the will of God and mind of
Christ . . . together.
eg . . . how we explore and discern
Scripture, politics, culture, worship,
decision making, etc. changes.
Social Media flattens authority and
opens up decision making processes.
#opsp | @breyeschow
53. Cultural Shifts
Mobility and Commitment
from a life-long commitment to “place” to
an expectation of transience and change.
#opsp | @breyeschow
54. Cultural Shifts
Mobility and Commitment
from a life-long commitment to “place” to
an expectation of transience and change.
so . . . we adjust our understanding of
time, commitment and rhythm of the life of
a congregation and community.
#opsp | @breyeschow
55. Cultural Shifts
Mobility and Commitment
from a life-long commitment to “place” to
an expectation of transience and change.
so . . . we adjust our understanding of
time, commitment and rhythm of the life of
a congregation and community.
eg . . . we change how we perceive a
person’s commitment in terms of
longevity.
#opsp | @breyeschow
56. Cultural Shifts
Mobility and Commitment
from a life-long commitment to “place” to
an expectation of transience and change.
so . . . we adjust our understanding of
time, commitment and rhythm of the life of
a congregation and community.
eg . . . we change how we perceive a
person’s commitment in terms of
longevity.
Social media codifies the speed in which
lives change, how time is committed and
#opsp | @breyeschow
59. Cultural Shifts
Influence and Social Capital:
from a monolithic presence and mindset to
a niche reality and opportunity for
growth.
#opsp | @breyeschow
60. Cultural Shifts
Influence and Social Capital:
from a monolithic presence and mindset to
a niche reality and opportunity for
growth.
so . . . we develop and embrace multiple
manifestations of what it means to be
church: theology, style, structure, etc.
#opsp | @breyeschow
61. Cultural Shifts
Influence and Social Capital:
from a monolithic presence and mindset to
a niche reality and opportunity for
growth.
so . . . we develop and embrace multiple
manifestations of what it means to be
church: theology, style, structure, etc.
eg . . . denominational evangelism
strategies will change.
#opsp | @breyeschow
62. Cultural Shifts
Influence and Social Capital:
from a monolithic presence and mindset to
a niche reality and opportunity for
growth.
so . . . we develop and embrace multiple
manifestations of what it means to be
church: theology, style, structure, etc.
eg . . . denominational evangelism
strategies will change.
Social media allows people to navigate
and cross diverse expressions of faith.
#opsp | @breyeschow
64. “Niche” impact on
We must shift from
a monolithic self-
understanding to
one that embraces a
niche culture
then...
#opsp | @breyeschow
65. “Niche” impact on
We must shift from
a monolithic self-
understanding to
one that embraces a
niche culture
then...
...develop, discover
and embrace
multiple
manifestations of
what it means to be
the church.
#opsp | @breyeschow
66. “Niche” impact on
We must shift from
a monolithic self-
understanding to
one that embraces a
niche culture
then...
...develop, discover
and embrace
multiple
manifestations of
what it means to be
the church.
#opsp | @breyeschow
69. Cultural Shifts
Structure and Adaptability:
from a mindset of methodology and “steps”
to a of spirit of approach and adaptability.
#opsp | @breyeschow
70. Cultural Shifts
Structure and Adaptability:
from a mindset of methodology and “steps”
to a of spirit of approach and adaptability.
so . . . we find ways to institutionalize
structural fluidity and flexibility.
#opsp | @breyeschow
71. Cultural Shifts
Structure and Adaptability:
from a mindset of methodology and “steps”
to a of spirit of approach and adaptability.
so . . . we find ways to institutionalize
structural fluidity and flexibility.
eg . . . Changes how we structure our
communal lives: congregation and
councils.
#opsp | @breyeschow
72. Cultural Shifts
Structure and Adaptability:
from a mindset of methodology and “steps”
to a of spirit of approach and adaptability.
so . . . we find ways to institutionalize
structural fluidity and flexibility.
eg . . . Changes how we structure our
communal lives: congregation and
councils.
Social media supports flexible,
responsive and adaptive Structures.
#opsp | @breyeschow
75. Cultural Shifts
Spirituality and Public Engagement
from a silent understanding of separating
church and state to an increased move to a
public expression of faith and politics.
#opsp | @breyeschow
76. Cultural Shifts
Spirituality and Public Engagement
from a silent understanding of separating
church and state to an increased move to a
public expression of faith and politics.
so . . . we must reclaim the church’s voice
in the public square
#opsp | @breyeschow
77. Cultural Shifts
Spirituality and Public Engagement
from a silent understanding of separating
church and state to an increased move to a
public expression of faith and politics.
so . . . we must reclaim the church’s voice
in the public square
eg . . . we acknowledge political realities
while encouraging personal discernment.
#opsp | @breyeschow
78. Cultural Shifts
Spirituality and Public Engagement
from a silent understanding of separating
church and state to an increased move to a
public expression of faith and politics.
so . . . we must reclaim the church’s voice
in the public square
eg . . . we acknowledge political realities
while encouraging personal discernment.
Social media equip people to live their
faith across aspects of their life, public
and private.
#opsp | @breyeschow
82. Cultural Shifts
Technology and Community:
from geographic isolation to global
community.
so . . . we embrace with humility and
deliberation new forms of connection and
experiences of diversity.
#opsp | @breyeschow
83. Cultural Shifts
Technology and Community:
from geographic isolation to global
community.
so . . . we embrace with humility and
deliberation new forms of connection and
experiences of diversity.
eg . . . our understanding and experience
of community, Privacy and Social
Interaction is broadened.
#opsp | @breyeschow
84. Cultural Shifts
Technology and Community:
from geographic isolation to global
community.
so . . . we embrace with humility and
deliberation new forms of connection and
experiences of diversity.
eg . . . our understanding and experience
of community, Privacy and Social
Interaction is broadened.
Social media allows community and
individuals engage with the breadth of
human experience and expression.
#opsp | @breyeschow
86. Social Media Impact
Authority and Truth | Social media opens up
decision making and equalizes authority
#opsp | @breyeschow
87. Social Media Impact
Authority and Truth | Social media opens up
decision making and equalizes authority
Mobility and Commitment | Social media
systematizes the speed and rhythms of life
#opsp | @breyeschow
88. Social Media Impact
Authority and Truth | Social media opens up
decision making and equalizes authority
Mobility and Commitment | Social media
systematizes the speed and rhythms of life
Influence and Social Capital | Social media
creates broad niche spaces of community
#opsp | @breyeschow
89. Social Media Impact
Authority and Truth | Social media opens up
decision making and equalizes authority
Mobility and Commitment | Social media
systematizes the speed and rhythms of life
Influence and Social Capital | Social media
creates broad niche spaces of community
Structure and Adaptability | Social media
supports for structural flexibility
#opsp | @breyeschow
90. Social Media Impact
Authority and Truth | Social media opens up
decision making and equalizes authority
Mobility and Commitment | Social media
systematizes the speed and rhythms of life
Influence and Social Capital | Social media
creates broad niche spaces of community
Structure and Adaptability | Social media
supports for structural flexibility
Spirituality and Public Engagement Social
media allows for deeper and wider reach
#opsp | @breyeschow
91. Social Media Impact
Authority and Truth | Social media opens up
decision making and equalizes authority
Mobility and Commitment | Social media
systematizes the speed and rhythms of life
Influence and Social Capital | Social media
creates broad niche spaces of community
Structure and Adaptability | Social media
supports for structural flexibility
Spirituality and Public Engagement Social
media allows for deeper and wider reach
Technology and Community | Social Media
exposes the broader human experience
#opsp | @breyeschow
93. Questions . ..
Friday session:
Assumptions
Terminology
Platforms
Questions
On Twitter:
twitter.com/breyeschow
On Facebook:
facebook.com/breyeschowpage
All slides will be available on
slideshare.com/breyeschow
#opsp | @breyeschow
94. Omaha Presbyterian School for Pastors
Hastings College | June 2012
All You Need to
Know About Social
Media . . . for now.
Friday | Session 2
#opsp | @breyeschow
96. Session 2
Thursday: Intros, Shifts, etc.
Friday: Spirituality, Dangers, Platforms,
etc
BRC on Twitter:
twitter.com/breyeschow #opsp
BRC on Facebook:
facebook.com/breyeschowpage
OPSP Facebook Page:
Search “Omaha Presbyterian School”
All slides will be available on
slideshare.com/breyeschow
#opsp | @breyeschow
97. Facebook in Real Life
http://youtu.be/MRsRLZiyH20
#opsp | @breyeschow
100. SM Assumptions
Social media is much more than tactics
Social media is only medium of expression
#opsp | @breyeschow
101. SM Assumptions
Social media is much more than tactics
Social media is only medium of expression
Social media is the water in which a
generation swims
#opsp | @breyeschow
102. SM Assumptions
Social media is much more than tactics
Social media is only medium of expression
Social media is the water in which a
generation swims
Social Media is highly contextually and it
will be embraced at various degrees;
#opsp | @breyeschow
103. SM Assumptions
Social media is much more than tactics
Social media is only medium of expression
Social media is the water in which a
generation swims
Social Media is highly contextually and it
will be embraced at various degrees;
Social Media demands a high sense of self-
worth as it has a flattening effect on
community and the role of leadership;
#opsp | @breyeschow
104. SM Assumptions
Social media is much more than tactics
Social media is only medium of expression
Social media is the water in which a
generation swims
Social Media is highly contextually and it
will be embraced at various degrees;
Social Media demands a high sense of self-
worth as it has a flattening effect on
community and the role of leadership;
!!Social Media will not save the church!!
#opsp | @breyeschow
107. SM Dangers
Social media as a idol or savior
Social media as a distraction from ministry
#opsp | @breyeschow
108. SM Dangers
Social media as a idol or savior
Social media as a distraction from ministry
Social media as careless expression
#opsp | @breyeschow
109. SM Dangers
Social media as a idol or savior
Social media as a distraction from ministry
Social media as careless expression
Social media as overestimated roi
#opsp | @breyeschow
110. SM Dangers
Social media as a idol or savior
Social media as a distraction from ministry
Social media as careless expression
Social media as overestimated roi
Social media as speed over process
#opsp | @breyeschow
111. SM Dangers
Social media as a idol or savior
Social media as a distraction from ministry
Social media as careless expression
Social media as overestimated roi
Social media as speed over process
Social media as over-and-above face-to-face
#opsp | @breyeschow
112. SM Dangers
Social media as a idol or savior
Social media as a distraction from ministry
Social media as careless expression
Social media as overestimated roi
Social media as speed over process
Social media as over-and-above face-to-face
Social media as entry to abuse and bullying
#opsp | @breyeschow
115. SM Spirituality
SM can strengthen the Body of Christ
SM allows us to model a different life
#opsp | @breyeschow
116. SM Spirituality
SM can strengthen the Body of Christ
SM allows us to model a different life
SM compels the church to be in the world
#opsp | @breyeschow
117. SM Spirituality
SM can strengthen the Body of Christ
SM allows us to model a different life
SM compels the church to be in the world
SM can be a faithful response of gratitude
#opsp | @breyeschow
118. SM Spirituality
SM can strengthen the Body of Christ
SM allows us to model a different life
SM compels the church to be in the world
SM can be a faithful response of gratitude
SM provides communal accountability
#opsp | @breyeschow
121. Smarty Pants Terms
smart phones, tablets and android, etc.
Traditional Media v. Social Media
#opsp | @breyeschow
122. Smarty Pants Terms
smart phones, tablets and android, etc.
Traditional Media v. Social Media
Web 1.0 v. Web 2.0
#opsp | @breyeschow
123. Smarty Pants Terms
smart phones, tablets and android, etc.
Traditional Media v. Social Media
Web 1.0 v. Web 2.0
Social Networking
#opsp | @breyeschow
124. Smarty Pants Terms
smart phones, tablets and android, etc.
Traditional Media v. Social Media
Web 1.0 v. Web 2.0
Social Networking
Open Source Software
#opsp | @breyeschow
125. Smarty Pants Terms
smart phones, tablets and android, etc.
Traditional Media v. Social Media
Web 1.0 v. Web 2.0
Social Networking
Open Source Software
Cloud Technology
#opsp | @breyeschow
126. Smarty Pants Terms
smart phones, tablets and android, etc.
Traditional Media v. Social Media
Web 1.0 v. Web 2.0
Social Networking
Open Source Software
Cloud Technology
weB+logs = Blogs, vLogs
#opsp | @breyeschow
127. Smarty Pants Terms
smart phones, tablets and android, etc.
Traditional Media v. Social Media
Web 1.0 v. Web 2.0
Social Networking
Open Source Software
Cloud Technology
weB+logs = Blogs, vLogs
feeds, aggregators and readers
#opsp | @breyeschow
128. Smarty Pants Terms
smart phones, tablets and android, etc.
Traditional Media v. Social Media
Web 1.0 v. Web 2.0
Social Networking
Open Source Software
Cloud Technology
weB+logs = Blogs, vLogs
feeds, aggregators and readers
tagging and hashtags
#opsp | @breyeschow
129. Smarty Pants Terms
smart phones, tablets and android, etc.
Traditional Media v. Social Media
Web 1.0 v. Web 2.0
Social Networking
Open Source Software
Cloud Technology
weB+logs = Blogs, vLogs
feeds, aggregators and readers
tagging and hashtags
Checking In
#opsp | @breyeschow
130. Smarty Pants Terms
smart phones, tablets and android, etc.
Traditional Media v. Social Media
Web 1.0 v. Web 2.0
Social Networking
Open Source Software
Cloud Technology
weB+logs = Blogs, vLogs
feeds, aggregators and readers
tagging and hashtags
Checking In
QRCode
#opsp | @breyeschow
131. Smarty Pants Terms
smart phones, tablets and android, etc.
Traditional Media v. Social Media
Web 1.0 v. Web 2.0
Social Networking
Open Source Software
Cloud Technology
weB+logs = Blogs, vLogs
feeds, aggregators and readers
tagging and hashtags
Checking In
QRCode
#opsp | @breyeschow
133. Church Uses Teasers
Evangelism - Be in the same place
where people search for other
important aspects of their living.
#opsp | @breyeschow
134. Church Uses Teasers
Evangelism - Be in the same place
where people search for other
important aspects of their living.
Pastoral Care - Use lists to check
in on and track the daily ups and
downs of congregants.
#opsp | @breyeschow
135. Church Uses Teasers
Evangelism - Be in the same place
where people search for other
important aspects of their living.
Pastoral Care - Use lists to check
in on and track the daily ups and
downs of congregants.
Worship - Pin, share and save ideas
for worship planning, chancel arts
and other worship ideas.
#opsp | @breyeschow
136. Church Uses Teasers
Evangelism - Be in the same place
where people search for other
important aspects of their living.
Pastoral Care - Use lists to check
in on and track the daily ups and
downs of congregants.
Worship - Pin, share and save ideas
for worship planning, chancel arts
and other worship ideas.
Admin - Make group choices that are
clear, trackable and communal.
#opsp | @breyeschow
138. Questions . ..
Saturday session:
Effective Usage Tips
Anatomy of a blog
Blogging Church Uses
Questions
On Twitter:
twitter.com/breyeschow
On Facebook:
facebook.com/breyeschowpage
All slides will be available on
#opsp | @breyeschow
139. Omaha Presbyterian School for Pastors
Hastings College | June 2012
All You Need to
Know About Social
Media . . . for now.
Saturday | Session 3
#opsp | @breyeschow
141. Session 3
Friday Recap and Questions: Assumptions,
Dangers, Spirituality, Yelp, Facebook,
Pinterest, Doodle
Saturday: Platforms and Blogging
BRC on Twitter:
twitter.com/breyeschow #opsp
BRC on Facebook:
facebook.com/breyeschowpage
OPSP Facebook Page:
Search “Omaha Presbyterian School”
All slides will be available on
slideshare.com/breyeschow
#opsp | @breyeschow
155. Omaha Presbyterian School for Pastors
Hastings College | June 2012
All You Need to
Know About Social
Media . . . for now.
Monday | Session 4
#opsp | @breyeschow
157. Session 4
Monday session:
Recap
Effective SM use
Blogging
Questions
On Twitter:
twitter.com/breyeschow
On Facebook:
facebook.com/breyeschowpage
All slides will be available on
slideshare.com/breyeschow
#opsp | @breyeschow
159. Effective SM Usage
be you: appropriate, honest, consistent just
as you would in real life (IRL);
#opsp | @breyeschow
160. Effective SM Usage
be you: appropriate, honest, consistent just
as you would in real life (IRL);
be interactive: engage, comment, respond,
inquire, link, love and like;
#opsp | @breyeschow
161. Effective SM Usage
be you: appropriate, honest, consistent just
as you would in real life (IRL);
be interactive: engage, comment, respond,
inquire, link, love and like;
be mindful: Most people lurk and observe
without every interacting.
#opsp | @breyeschow
162. Effective SM Usage
be you: appropriate, honest, consistent just
as you would in real life (IRL);
be interactive: engage, comment, respond,
inquire, link, love and like;
be mindful: Most people lurk and observe
without every interacting.
be humble: don’t overestimate your
influence and avoid delusions of grandeur.
#opsp | @breyeschow
163. Effective SM Usage
be you: appropriate, honest, consistent just
as you would in real life (IRL);
be interactive: engage, comment, respond,
inquire, link, love and like;
be mindful: Most people lurk and observe
without every interacting.
be humble: don’t overestimate your
influence and avoid delusions of grandeur.
be bold: don’t underestimate your influence
as “sparks” begin meaningful conversations
and sustain movements.
#opsp | @breyeschow
180. Blogging Tips
Design for who you are and who will visit
Blog Consistently
Link to other blogs
#opsp | @breyeschow
181. Blogging Tips
Design for who you are and who will visit
Blog Consistently
Link to other blogs
Vary your blogging topics
#opsp | @breyeschow
182. Blogging Tips
Design for who you are and who will visit
Blog Consistently
Link to other blogs
Vary your blogging topics
Keep posts under 1,000 words
#opsp | @breyeschow
183. Blogging Tips
Design for who you are and who will visit
Blog Consistently
Link to other blogs
Vary your blogging topics
Keep posts under 1,000 words
Invite and honor interaction
#opsp | @breyeschow
184. Blogging Tips
Design for who you are and who will visit
Blog Consistently
Link to other blogs
Vary your blogging topics
Keep posts under 1,000 words
Invite and honor interaction
Decide on tone and set comment policy
#opsp | @breyeschow
186. Comment snippet
my blog is like a place I call home, a
place where I hope to provide hospitality
to strangers, friends, and family. Being my
home, I feel that it is not only my
obligation to keep you well fed, but also
to keep it emotionally and spiritually safe
for all those who enter. Like a big ole’
gathering around the dinner table, it is my
hope that we can fully experience the joys
of being the complex, creative, and amazing
people God has made us to be.
#opsp | @breyeschow
189. Blogging for church
Help folks get to know: Leadership,
Members, etc.
Sermons: preparation for and response to
#opsp | @breyeschow
190. Blogging for church
Help folks get to know: Leadership,
Members, etc.
Sermons: preparation for and response to
Sharing and reflection on local issues with
the church.
#opsp | @breyeschow
191. Blogging for church
Help folks get to know: Leadership,
Members, etc.
Sermons: preparation for and response to
Sharing and reflection on local issues with
the church.
Sharing and reflection on the church with
local community
#opsp | @breyeschow
193. Questions . ..
Tuesday session:
Facebook
Twitter
Church part 1
Questions
On Twitter:
twitter.com/breyeschow
On Facebook:
facebook.com/breyeschowpage
All slides will be available on
slideshare.com/breyeschow
#opsp | @breyeschow
194. Omaha Presbyterian School for Pastors
Hastings College | June 2012
All You Need to
Know About Social
Media . . . for now.
Tuesday | Session 5
#opsp | @breyeschow
195. Sunday is Coming
http://www.youtube.com/watch?
v=ys4Nx0rNlAM
#opsp | @breyeschow
197. Session 5 . ..
Tuesday session:
Recap
Twitter
Facebook
Questions
On Twitter:
twitter.com/breyeschow
On Facebook:
facebook.com/breyeschowpage
All slides will be available on
slideshare.com/breyeschow
#opsp | @breyeschow
198. Twitter in Plain English
http://youtu.be/ddO9idmax0o
#opsp | @breyeschow
218. Twitter for Church
Lists for pastoral call
Follow other church folks, Colleagues,
local groups, etc.
#opsp | @breyeschow
219. Twitter for Church
Lists for pastoral call
Follow other church folks, Colleagues,
local groups, etc.
Retweet (RT) for sharing info
#opsp | @breyeschow
220. Twitter for Church
Lists for pastoral call
Follow other church folks, Colleagues,
local groups, etc.
Retweet (RT) for sharing info
Share sparingly church announcements.
#opsp | @breyeschow
221. Twitter for Church
Lists for pastoral call
Follow other church folks, Colleagues,
local groups, etc.
Retweet (RT) for sharing info
Share sparingly church announcements.
Follow: @presbyterian
#opsp | @breyeschow
222. Twitter for Church
Lists for pastoral call
Follow other church folks, Colleagues,
local groups, etc.
Retweet (RT) for sharing info
Share sparingly church announcements.
Follow: @presbyterian
Hastags: #ga220 #pcusa
#opsp | @breyeschow
226. Facebook
WHAT: interactive timeline of your life:
updates, pictures, notes, interests, history
and games;
WHERE: facebook.com
#opsp | @breyeschow
227. Facebook
WHAT: interactive timeline of your life:
updates, pictures, notes, interests, history
and games;
WHERE: facebook.com
WHO: friends and fans
#opsp | @breyeschow
228. Facebook
WHAT: interactive timeline of your life:
updates, pictures, notes, interests, history
and games;
WHERE: facebook.com
WHO: friends and fans
WHY: “trustworthy” network of news,
information and life
#opsp | @breyeschow
229. Facebook
WHAT: interactive timeline of your life:
updates, pictures, notes, interests, history
and games;
WHERE: facebook.com
WHO: friends and fans
WHY: “trustworthy” network of news,
information and life
TIP: Timeline, Liking, Blocking, lists,
Privacy, Notifications
#opsp | @breyeschow
230. Facebook
WHAT: interactive timeline of your life:
updates, pictures, notes, interests, history
and games;
WHERE: facebook.com
WHO: friends and fans
WHY: “trustworthy” network of news,
information and life
TIP: Timeline, Liking, Blocking, lists,
Privacy, Notifications
1KEY: interaction and restraint
#opsp | @breyeschow
248. Anatomy | Facebook Page
Who Are you
insights email
notifications
#opsp | @breyeschow
249. Anatomy | Facebook Page
Create lists
Who Are you
insights email
notifications
#opsp | @breyeschow
250. Anatomy | Facebook Page
Create lists
Share regularly
Who Are you
insights email
notifications
#opsp | @breyeschow
251. Anatomy | Facebook Page
Create lists
Share regularly
Interact and respond to interaction
Who Are you
insights email
notifications
#opsp | @breyeschow
252. Anatomy | Facebook Page
Create lists
Share regularly
Interact and respond to interaction
Church as org and you as a person
Who Are you
insights email
notifications
#opsp | @breyeschow
254. Questions . ..
Wednesday session:
Worship, youth, Admin, etc
Final Questions
On Twitter:
twitter.com/breyeschow
On Facebook:
facebook.com/breyeschowpage
All slides will be available on
slideshare.com/breyeschow
#opsp | @breyeschow
255. Omaha Presbyterian School for Pastors
Hastings College | June 2012
All You Need to
Know About Social
Media . . . for now.
Wednesday | Session 6
#opsp | @breyeschow
257. Session 6...
Wednesday session:
Worship, Youth, Administration, etc.
Questions
On Twitter:
twitter.com/breyeschow
On Facebook:
facebook.com/breyeschowpage
All slides will be available on
slideshare.com/breyeschow
#opsp | @breyeschow
271. Pastoral Care and SM
Church lists on Twitter and Facebook
#opsp | @breyeschow
272. Pastoral Care and SM
Church lists on Twitter and Facebook
Group.me for pastoral care team
#opsp | @breyeschow
273. Pastoral Care and SM
Church lists on Twitter and Facebook
Group.me for pastoral care team
Google voice for pastoral care coverage
#opsp | @breyeschow
276. Youth and SM
Group.me for parents and youth group
Youtube for finding and sharing video
#opsp | @breyeschow
277. Youth and SM
Group.me for parents and youth group
Youtube for finding and sharing video
Blogging and Instagram for Mission Trips
#opsp | @breyeschow
280. Week’s Resources
Click 2 Save by Elizabeth Drescher
Follow You, Follow Me by John Voelz
#opsp | @breyeschow
281. Week’s Resources
Click 2 Save by Elizabeth Drescher
Follow You, Follow Me by John Voelz
Open Leadership by Charlene Li
#opsp | @breyeschow
282. Week’s Resources
Click 2 Save by Elizabeth Drescher
Follow You, Follow Me by John Voelz
Open Leadership by Charlene Li
All books referenced
http://bit.ly/L0XV2A
#opsp | @breyeschow
283. Week’s Resources
Click 2 Save by Elizabeth Drescher
Follow You, Follow Me by John Voelz
Open Leadership by Charlene Li
All books referenced
http://bit.ly/L0XV2A
Carol’s Psalm 146 Reading
http://bit.ly/MA59pZ
#opsp | @breyeschow
285. Questions . ..
Final Questions
On Twitter:
twitter.com/breyeschow
On Facebook:
facebook.com/breyeschowpage
All slides will be available on
slideshare.com/breyeschow
#opsp | @breyeschow
286. Omaha Presbyterian School for Pastors
Hastings College | June 2012
All You Need to
Know About Social
Media . . . for now.
Wednesday | Session 6
#opsp | @breyeschow