The document outlines 8 steps for basic magazine layout and design with 10 columns. Step 1 is to create 10 columns with 1 pica spacing. Step 2 is to add an eyeline for linkage across pages. Step 3 is to add a dominant photo as the focal point. Step 4 adds a second photo keeping internal margins consistent. Step 5 adds remaining photos to total 5 photos per spread. Steps 6 and 7 add headlines, body text, captions and keeps formatting consistent. Step 8 adds folios to page corners.

1. Working On The Basics
Basic Design
Ten Is A Trend For Great Design

2. Step One
 Set up columns, 10 in this spread, with one
pica between each column to provide
consistent internal spacing.
 Pica: a unit of measurement; 1/6 of an inch.
 Point: a unit of measurement equal to 1/72
inch or 1/12 pica; 72 points is
approximately equal to one inch.

3. Step One: Create 10 columns.

4. Step Two
 An eyeline is a unifying device. It is an even
band or line of interior spacing used across
two facing pages for linkage.
 Research indicates that if a designer uses an
eyeline, then a viewer is more likely to like
the design and look at it longer.

5. Step Two: Create an eyeline.

6. Step Three
Place a dominant photograph, which will
serve as the focal point for the spread. It
should be the largest picture.

7. Step Three: Add a dominant photo.

8. Step Four
Continue work on the spread by adding a
second photo. Be sure to keep an internal
consistent margin. This is the white space
separating content element and is usually
one pica.

9. Step Four: Add a second photo and
keep internal margins consistent.

10. Step Five
Complete the spread by adding three more
photos. In this example, we will have a total
of five photos. The trend today is to have
seven to 11 photos per spread. People want
to see themselves, and this has increased
the number of photos on a spread.

11. Step Five: Add remaining photos. Always start a photo at
the beginning of a column and end at a column guide.

12. Step Six
Content elements are important to a great
design. So we need more than just photos.
We also need stories, captions and
headlines. After all photos are placed, add a
headline and body copy. The headline can be
located anywhere on a spread as long as it is
next to the story.

13. Step Six: Add a headline, story and
secondary coverage (pull quotes) if
desired.

14. Step Seven
All photos should have captions. Be sure to
keep internal margins consistent by placing
the captions one pica from the photos.

15. Step Seven: Add five captions and keep them in
a singular column.

16. Step Eight
Add folios/folio tabs to the bottom corner of
each page. They should be no taller than
three picas and they should not hinder the
design of the page.

17. Step Eight: Add folios and photos. Notice how people
are looking to the center of the spread and not off the
page.